PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

Patients 97

Patients Pharma Physicians Education 97

European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. 2022; 6: 949-57. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 7(11): 942-965.

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

World of DTC Marketing

DECEMBER 20, 2021

Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. expect their group health plan premiums to increase, on average, a bit above or below 5 percent in 2022, even after taking cost-management initiatives into account.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Eversana Intouch

JANUARY 11, 2022

Welcome to 2022! The Great Resignation, and other factors, are changing the makeup of every group within pharma marketing — manufacturers and marketers, agencies and partners, patients and caregivers, HCPs, and staff. And physicians agree, according to new data from IQVIA.) “It

Marketing 52

Marketing Pharma Medical science Media 52

pharmaphorum

DECEMBER 16, 2022

A number of pharma-adjacent tech firms and non-profits announced personnel news in the month of November. Other pharma supplier hires. Capitainer, a Swedish med-tech focused on self-sampling solutions, has tapped entrepreneur and physician Dr Martin Carlsson to join its Advisory Board. We’ve rounded up some highlights below.

Pharma 52

Pharma Healthcare Healthcare Management 52

pharmaphorum

SEPTEMBER 22, 2022

Inside the colourful history of pharma advertising. We chart the unusual metamorphosis of pharma marketing, from patent pages to personalised apps. What physicians need from post-pandemic pharma comms. Frontiers Health 2022. Moving forward the evolution of digital maturity in pharma.

Pharma 52

Pharma Marketing Pharmaceutical Physicians 52

pharmaphorum

JULY 7, 2022

As this issue’s contributors discuss, by working together pharma companies and healthcare providers can significantly enhance oncology treatment for patients. Recent progress in immunotherapy, targeted therapies, and genetic testing has allowed physicians to treat breast cancer more precisely, says Daiichi Sankyo’s Markus Kosch.

Healthcare Provider 52

Healthcare Provider Physicians Healthcare Healthcare 52

European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. Velocity acquired four clinical research sites in Europe from July 2022 onwards across the UK and Germany.

Key account management 98

Key account management Physicians Networking Management 98

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. The benefits of which provide pharma companies with flexibility and scalability. These inside sales teams remotely interact with physicians through emails, targeted emr advertising, video conferences, and phone calls.

Sales 52

Sales Pharma Physicians Electronics 52

Pharmaceutical Technology

SEPTEMBER 13, 2022

With success in the metastatic setting, pharma companies, researchers and physicians have invested heavily in exploring the use of immune checkpoint inhibitors (ICIs) for the treatment of locally advanced disease, hoping to increase response rates and prevent disease progression. appeared first on Pharmaceutical Technology.

Patients 69

Patients Physicians Safety Pharma 69

eatNgage

FEBRUARY 15, 2022

How Pharma Companies Can Benefit from eatNgage. With the new regulations in place, pharmaceutical companies have been forced to forgo offering extravagant gifts, making business lunches one of the most viable methods for pharmaceutical reps to present new drug treatment options to physicians. © 2022 eatNgage. Virtual Events.

Pharma 52

Pharma Physicians Doctors Pharmaceutical Sales 52

PM360

SEPTEMBER 15, 2022

Can more than 20 pharma companies unite around messaging for biomarker testing even though everyone seems to call it something different? Historically, pharma companies only do marketing for biomarker testing related to the type of drug they were launching,” says Nikki Martin, Senior Director, Precision Medicine Initiatives, LUNGevity. “As

Education 105

Education Physicians Pharma Patients 105

PM360

JUNE 26, 2023

As the NIH states, sourcing feedback from just one demographic group can create a gap in fundamental understanding of diseases and responses to treatments, impacting clinical decisions, guidance that physicians offer to patients, and new treatment development. Yet simple tactics matter.

Recruitment 98

Recruitment Physicians Marketing Transportation 98

Impetus Digital

FEBRUARY 16, 2024

Based on our survey of hundreds of healthcare provider advisors in 2022–2023, over three-quarters stated that they prefer virtual/hybrid meetings, with the convenience and flexibility of digital meetings rated as the top benefits (unpublished data). State of Pharma meetings and events in 2024 appeared first on Impetus Digital.

Pharma 84

Pharma Healthcare Provider Healthcare Healthcare 84

pharmaphorum

JULY 27, 2022

Pharma distributor AmerisourceBergen is working on a platform to make access to digital therapeutics (DTx) easier in the US by providing a unified system for ordering, dispensing and fulfilment. It works like this. billion in 2021. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

Electronics 72

Electronics Physicians Prescription Doctors 72

PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! August 23, 2022. The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. What are these new and existing pharma regulations, expectations, and challenges? dstansberry@costellocreativegroup.com.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? The metaverse promises to bring shared virtual experiences to life, but what can it deliver for pharma? Is the metaverse even a worthwhile investment for Meta? billion—and $21.3

Pharma 97

Pharma Education Training Healthcare 97

PharmaKinnex

APRIL 13, 2022

Pharma Marketing Solutions That Help Address Whitespace April 13, 2022. Whitespace in pharma marketing refers are areas where pharma companies don’t add a field salesforce presence in because of the lack of ROI caused by smaller population size and lower sales potential for each physician.

Marketing 52

Marketing Pharma Sales Electronics 52

European Pharmaceutical Review

JULY 18, 2022

Nebido is typically administered by a physician every 10-14 weeks for treatment of male hypogonadism or testosterone deficiency, It can also be used to treat clinical symptoms such as regression of secondary sexual characteristics, change in body composition, asthenia, reduced libido or erectile dysfunction.

Medicine 98

Medicine Physicians Competition Patients 98

Medico Reach

JUNE 16, 2022

Infographic content: The onset of the COVID-19 pandemic has pushed significant growth in the US Healthcare Industry, with 2022 being the year of consumer influence. The healthcare industry is currently undergoing a paradigm shift, and with a technology-enabled healthcare model in place, the role of general physicians will change forever.

Healthcare 98

Healthcare Healthcare Distribution Healthcare Provider 98

PM360

DECEMBER 14, 2022

Aaron Martin, Amazon’s Vice President of Healthcare explained during the HLTH conference 2022 that: “It’s going to be partnership-focused and enable our audience, the folks who are using Amazon.com, to find, discover, and get access to some really awesome, innovative new technologies that might help them.”. Pfizer’s Giant Ireland Investment.

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

PM360

SEPTEMBER 7, 2023

Held in March 2022, “We Rise Together,” achieved 125% of the RSVP goal from the MG community and was later posted to view on-demand. We especially wanted to humanize and normalize the language patients use, because the words we use in our industry are not the words patients and, in some cases, not even physicians use.”

Patients 105

Patients Pharma Education Marketing 105

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn. According to 2022 primary market research from Clarivate, 62% of payers indicated that they cover Humira on ‘preferred brand’ status, while 16% of payers cover Humira on specialty tier.

Marketing 97

Marketing Physicians Manufacturing Competition 97

PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Symphony Health Solutions, practitioner insight’s data, 2022.

Prescription 52

Prescription Doctors Specialization Physicians 52

PM360

AUGUST 9, 2022

Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). FDA Update. Drug Approvals.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

PM360

SEPTEMBER 15, 2022

10 But if getting patients to resume care is important and necessary, it also means pharma companies (and truly, most providers and companies that serve patients across the health ecosystem) have to change how they think about patients. While pharma has done a good job of building out e-detailing for HCPs, patient tools are more limited.

Patients 59

Patients Pharma Healthcare Healthcare 59

Clarivate

OCTOBER 10, 2022

Clarivate oncology experts share key takeaways from the 2022 ESMO Congress and their expected impact on the drug treatment landscape and patients. Read on to for insights from our analysts on: Global highlights from ESMO 2022. Key ESMO 2022 highlights from Mainland China. Seven global highlights from ESMO 2022.

Marketing 52

Marketing Safety Patients Competition 52

PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. NSF, “Pharma Pipeline at an All-Time High,” from Informa Pharma R&D Annual Review 2022 (May 2022). Reference: 1.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

pharmaphorum

OCTOBER 3, 2022

It would then come down to convincing physicians that these new options should be used ahead of the more expensive yet established PD-1/PD-L1 products. So long as they were included in reimbursement and could be accessed by physicians, they would have the potential to drive uptake if marketed and managed well. References.

Food and Drug Administration 98

Food and Drug Administration Consulting Marketing Manufacturing 98

PM360

JULY 26, 2023

Since passage of the Inflation Reduction Act (IRA) in August 2022, the focus of many industry analysts and pharmaceutical companies has been on two important first order concerns: identifying products to be negotiated by the Centers for Medicare & Medicaid Services (CMS) and assessing the direct impact on prices.

Manufacturing 98

Manufacturing Pharma Competition Distribution 98

European Pharmaceutical Review

DECEMBER 6, 2022

Most manufacturers were successful in their AAP application, with the HAS acknowledging most products met all three major criteria” In the first seven months since this reform, July 2021 to February 2022, 17 new product applications were submitted for an autorisation d’accès précoce (AAP, which includes the previous cohort ATU).

Patients 98

Patients Manufacturing Safety Healthcare 98

pharmaphorum

DECEMBER 11, 2022

Digital transformation in pharma is not a singular endeavour. He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases. The final focus area at Biogen Digital Health is digital therapeutics and other pharma-adjacent interventions.

Patients 137

Patients Medical Healthcare Healthcare 137

pharmaphorum

OCTOBER 10, 2022

As part of efforts to increase uptake of screening programmes, purpose-driven partnerships between the NHS and the pharma industry have emerged as an innovative solution to raise patient awareness. As Krishna details, it is a task that cannot be achieved by siloed pharma and healthcare providers working in isolation. August 2022.

Patients 98

Patients Pharma Media Training 98

Eversana Intouch

MARCH 30, 2022

Charles Almond, was looking for a way to honor physicians. At Intouch, we think – a LOT – about physicians: how their work is evolving, what they need, and how life-sciences brands can help them. 2022 Pharma Marketing Trend to Watch: Musical Chairs. Why Pharma Marketing Is Like 3-D Chess.

Doctors 52

Doctors Physicians Ethics Marketing 52

European Pharmaceutical Review

MAY 20, 2024

Cezary is actively engaged in the training and education of physicians in the healthcare industry across many emerging and established markets. 2022 Aug 31;12(5):692–700. Deloitte pharma study: Drop-off in returns on R&D investments. Available at: [link] Rare-X. The Power of Being Counted Report. link] Rare-X.

Patients 122

Patients Medical Safety Healthcare 122