PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

Key account management 117

Key account management Pharma Management Manufacturing 117

Pharmaceutical Representative Training

JANUARY 8, 2025

ACMA offers two accredited certification programs that prepare representatives with knowledge of the pharma industry, the drug development process, healthcare economics and, most importantly, pharmacology. A Guide to Pharmaceutical Sales Jobs: Salary, Resume, and Skills. Pharma Sales. Pharma Sales Training.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Vodori

MAY 18, 2022

In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials. In order to better understand exactly how COVID has disrupted HCP engagement, we surveyed a select group of our customers to find out a little bit more about how pharma marketers are pursuing digital HCP engagement in 2022.

Marketing 52

Marketing Sales Pharma Pharmaceutical Sales 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. FirstWord PHARMA.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PharmaKinnex

JULY 1, 2022

Inside Sales Vs. Outside Sales: How They Can Work Together For Pharma July 1, 2022. When you add inside sales to your existing outside sales team, you can really boost the amount of success your pharma sales team has. Insides Sales Vs. Outside Sales For Pharma: A Comparison.

Sales 52

Sales Pharma Pharma sales reps CRM 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

For pharma sales reps, this shift changes the conversation. As someone in pharma sales, I see the impact this has on our market. In 2022, it was valued at approximately $898.7 On one hand, it opens the door for generic manufacturers to step in, offering more affordable options to patients.

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40