World of DTC Marketing

JANUARY 1, 2022

3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Studies show that tens of millions of dollars are being wasted due to fraud with programmatic advertising, but many pharma companies are still wasting money on the channel. The post A realistic view of healthcare in 2022.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Fierce Pharma

DECEMBER 2, 2022

Fierce Pharma Asia—Eisai's lecanemab Alzheimer's debate; BeiGene's Imbruvica showdown; Shionogi's COVID drug nod. Fri, 12/02/2022 - 08:55.

Pharma 244

Pharma 244

Fierce Pharma

NOVEMBER 18, 2022

Fierce Pharma Asia—BioNTech, GSK grow in Singapore; Astellas' stomach cancer win; Daiichi's mRNA vaccine readout. Fri, 11/18/2022 - 09:44.

Pharma 246

Pharma 246

Fierce Pharma

NOVEMBER 10, 2022

Divya Iyer, VP Strategy & Business Development at GoodRx, showcases digital health innovations at Digital Pharma East conference. Thu, 11/10/2022 - 13:14.

Pharma 242

Pharma 242

Fierce Pharma

JANUARY 17, 2024

GSK is sticking to its plan to gradually monetize its stake in Haleon, the consumer health business the British pharma giant spun off in 2022. | GSK is sticking to its plan to gradually monetize its stake in Haleon, the consumer health business the British pharma giant spun off in 2022.

Sales 262

Sales Pharma 262

Fierce Pharma

APRIL 7, 2023

After 2022's M&A spree, Amgen CEO Bradway collects $21.4M payday zbecker Fri, 04/07/2023 - 12:10

245

245

Fierce Pharma

MARCH 7, 2023

AbbVie CEO Gonzalez scored $26M in 2022 pay as cash cow Humira neared patent cliff aliu Tue, 03/07/2023 - 10:54

246

246

Fierce Pharma

MARCH 20, 2023

in 2022 pay as stock price hit all-time high aliu Mon, 03/20/2023 - 10:51 Eli Lilly CEO racked up $21.4M

246

246

Fierce Pharma

MARCH 7, 2024

After posting revenue increases for six straight years, including double-digit growth in 2021 and 2022, Merck KGaA took a hard fall last year, with its global sales

Sales 245

Sales Pharma 245

Fierce Pharma

NOVEMBER 29, 2022

Amgen, J&J and Sanofi size up Horizon as Big Pharma renews interest in rare disease M&A. Wed, 11/30/2022 - 00:16.

Pharma 189

Pharma 189

Fierce Pharma

JULY 27, 2023

To Roche’s pharma chief Teresa Graham, no word better describes the company’s eye drug Vabysmo right now than “momentum.” | To Roche’s pharma chief Teresa Graham, no word better describes the company’s eye drug Vabysmo right now than “momentum.”

FDA 246

FDA Pharma Sales 246

Fierce Pharma

JUNE 26, 2023

There was a decline in CEO compensation overall in 2022. But there was no evidence of the slide in biopharma where pay increases were plentiful.

Biopharma 182

Biopharma 182

World of DTC Marketing

MARCH 8, 2022

It’s hard to justify those price increases, but pharma is big business, as all parties in healthcare are. Many people I talk with acknowledge that pharma has been profiteering from drug sales, but they balance that with the need for new drugs to help patients live a better quality of life. million people have died.

Media 205

Media Pharma Insurance Prescription 205

Fierce Pharma

APRIL 5, 2024

million pay in 2022. Vertex CEO Reshma Kewalramani, M.D., million in 2023, which was an increase of 30% from her $15.9

355

355

Fierce Pharma

NOVEMBER 10, 2022

Thu, 11/10/2022 - 09:02. AstraZeneca withdraws US COVID vaccine application, shifts focus to antibody treatments.

364

364

World of DTC Marketing

FEBRUARY 19, 2021

When will pharma stop using programmatic online ads? Again and again, I have seen robust fraud and online ads being placed on sites that pharma would normally block in their system. If pharma is going to waste money like this perhaps they could send the money to those who need it. dollars in 2018.

Pharma 180

Pharma Media Leads Marketing 180

Fierce Pharma

MARCH 15, 2024

After a difficult year for Pfizer, in which its share price fell by 44%, CEO Albert Bourla’s compensation fell by 35% from $33 million in 2022 to $21.6 But even the drugmaker was surprised by the plummeting demand for its COVID-19 products, missing badly on its 2023 guidance. million in 2023.

363

363

Fierce Pharma

DECEMBER 15, 2023

About a year after Arcutis Biotherapeutics unveiled positive data on roflumilast foam at the European Academy of Dermatology and Venereology congress 2022, the company has clinched a second FDA OK.

FDA 325

FDA 325

Fierce Pharma

DECEMBER 22, 2022

Thu, 12/22/2022 - 12:38. Pfizer, Sanofi settle first California Zantac case slated for trial: report.

348

348

Fierce Pharma

AUGUST 8, 2024

million to “partly replenish” Jynneos vaccine stocks in response to the 2022 outbreak of mpox, the disease formerly known as monkeypox. . | The Biomedical Advanced Research and Development Authority (BARDA) is handing Bavarian Nordic $156.8

Government 347

Government 347

Fierce Pharma

JANUARY 26, 2024

In late 2022, GSK, Sanofi and Takeda signed on with a partnership of local agencies to advance biologic manufacturing in Singapore. | In late 2022, GSK, Sanofi and Takeda signed on with a partnership of local agencies to advance biologic manufacturing in Singapore.

Manufacturing 290

Manufacturing 290

Fierce Pharma

JULY 8, 2024

Since Roche gained approval for its eye disease medication Vabysmo in 2022, it has stormed a market dominated by Regeneron and Bayer’s Eylea. Since Roche gained approval for its eye disease medication Vabysmo in 2022, it has stormed a market dominated by Regeneron and Bayer’s Eylea.

FDA 298

FDA Doctors Medicine Medical 298

Fierce Pharma

DECEMBER 13, 2022

Tue, 12/13/2022 - 20:12. Cancer center leaders lay bare CAR-T makers' struggles—and an unexpected laggard.

328

328

Fierce Pharma

DECEMBER 29, 2022

Thu, 12/29/2022 - 14:42. Biogen, FDA's inappropriate Aduhelm coordination detailed in blistering congressional report. aarmstrong.

FDA 325

FDA 325

Fierce Pharma

DECEMBER 9, 2022

Fri, 12/09/2022 - 09:15. ASH: Bristol Myers bolsters Breyanzi's case in earlier lymphoma amid clash with Gilead.

323

323

Fierce Pharma

NOVEMBER 8, 2022

Tue, 11/08/2022 - 11:03. Moderna’s Spikevax carries higher risk of myocarditis than Pfizer's Comirnaty, study says.

321

321

Fierce Pharma

DECEMBER 19, 2022

Mon, 12/19/2022 - 14:06. Atara makes history with world-first nod for allogeneic T-cell therapy Ebvallo. fkansteiner.

321

321

Fierce Pharma

NOVEMBER 7, 2022

Mon, 11/07/2022 - 09:45. GSK's CAR-T rival Blenrep fails multiple myeloma trial, endangering its accelerated approval.

311

311

Fierce Pharma

DECEMBER 15, 2022

Fierce Pharma Asia—Gracell's CAR-T wows, Takeda puts down $4B on Nimbus' TYK2 inhibitor, Bio Farma strikes Merck deal. Thu, 12/15/2022 - 20:11.

Pharma 130

Pharma 130

Fierce Pharma

DECEMBER 12, 2022

Mon, 12/12/2022 - 14:25. ASH: CSL, uniQure's gene therapy Hemgenix shows durable protection in hemophilia B.

306

306

Fierce Pharma

AUGUST 15, 2024

Just as a new strain of mpox spreads across Africa, results from a preliminary analysis of a study that began during the 2022 viral outbreak stands to provide more clarity on the clinical benefit o | Despite missing the trial's primary endpoint of time to lesion resolution, the study suggested that the treatment may be most beneficial for those (..)

311

311

Fierce Pharma

NOVEMBER 16, 2022

Wed, 11/16/2022 - 09:44. NICE gives thumbs-down to 5 COVID-19 drugs including AZ's Evusheld and Merck's Lagevrio.

306

306

Fierce Pharma

DECEMBER 2, 2022

Fri, 12/02/2022 - 09:51. With buyout on Horizon, Amgen and Sanofi eye cash plays for rare disease drug maker. fkansteiner.

305

305

Fierce Pharma

NOVEMBER 23, 2022

Wed, 11/23/2022 - 10:10. Sporting a $3.5M price tag, CSL and uniQure's hemophilia B gene therapy crosses FDA finish line.

FDA 306

FDA 306

Fierce Pharma

NOVEMBER 17, 2022

Thu, 11/17/2022 - 13:27. Nothing to sneeze at: AstraZeneca donates thousands of nasal spray flu vaccines after Swiss pricing row. fkansteiner.

305

305

Fierce Pharma

FEBRUARY 1, 2024

billion in 2022 and $55.1 With Merck reporting a whopping $25 billion sales haul for | With Merck reporting a whopping $25 billion sales haul for Keytruda on Thursday, the PD-1 cancer superstar appears to be the world’s top-selling drug in 2023. billion in 2021.

Sales 312

Sales 312

Fierce Pharma

DECEMBER 14, 2022

Wed, 12/14/2022 - 09:00. Senators blast Pfizer's proposed COVID vaccine price hike as 'profiteering'. fkansteiner.

299

299