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The Imperative for KAM in Pharma

PM360

Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. State of KAM in Pharma and Medtech,” ZS, 2020. References: 1. health systems.

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! August 23, 2022. The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. Today, in 2022, the industry is changing again, and in some big, exciting ways. Are Pharma Sales Representatives “Over?”

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