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2022 Leads Physicians 
World of DTC Marketing
JANUARY 1, 2022
Telehealth will find a niche for patients who need their doctors for simple health issues, but physicians still need to be taught how to recognize more severe problems that require an office visit. The post A realistic view of healthcare in 2022. I expect more companies to integrate more health monitors into wearable devices.
244 
InCrowd
JANUARY 24, 2023
In November of 2022, InCrowd surveyed 500 US physicians to track burnout. In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout.
91 
World of DTC Marketing
MARCH 2, 2022
As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.
154 
PM360
JUNE 24, 2024
However, maintaining meaningful interactions between patients and physicians has become increasingly challenging amid the complexities of clinical data management and modern medical practice demands, impacting patient satisfaction, trust, and healthcare outcomes. Fortunately, artificial intelligence (AI) offers a promising solution.
59 
MedCity News
JULY 1, 2022
Nearly half of health systems and physician groups in the U.S. are behind on their 2022 revenue goals, and healthcare executives are worried about increasing costs, shrinking margins and the impending recession, according to a new report.
93 
PM360
AUGUST 29, 2022
Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. million online branded searches for the product in 2022. Brand / Creative. Impressions.
98 
European Pharmaceutical Review
JANUARY 24, 2023
The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She was medical lead at SIBAmed GmbH for four years.
PM360
NOVEMBER 21, 2022
Doctor Docs: Physicians Need Info to Treat Long COVID. In a Sermo survey of more than 1,100 global physicians, 86% felt there is a lack of clinical guidance on how to diagnose Long COVID and 87% felt there is a lack of clinical guidance on how to treat Long COVID in patients. following a COVID infection.
52 
Nixon Gwilt Law
NOVEMBER 5, 2021
CPT code 99437 is structured as an add-on code for CPT code 99491 ( Chronic care management services, provided personally by a physician or other qualified health care professional, at least 30 minutes per calendar month ). It follows, then, that the same would likely be true for CPT code 99437.
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Nixon Gwilt Law
JULY 11, 2022
Every summer when the Centers for Medicare and Medicaid Services (“CMS”) releases the Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Nixon Gwilt Law (“NGL”) team excitedly opens the two-thousand-something-page PDF and immediately keys “ctrl+F” (or command+F for us Mac users) to jump to our most anticipated section(s).
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PM360
OCTOBER 28, 2022
How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. healthcare ecosystem.
PM360
DECEMBER 14, 2022
Aaron Martin, Amazon’s Vice President of Healthcare explained during the HLTH conference 2022 that: “It’s going to be partnership-focused and enable our audience, the folks who are using Amazon.com, to find, discover, and get access to some really awesome, innovative new technologies that might help them.”. Pfizer’s Giant Ireland Investment.
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PM360
DECEMBER 14, 2022
More than 83% of primary care physicians (PCPs) want their patients to talk about basic mental illness concerns so they can treat them themselves, but only one in four PCPs actually performed a depression screening, according to the latest GeneSight Mental Health Monitor , a nationwide survey from Myriad Genetics, Inc.
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Healthcare Success
SEPTEMBER 7, 2022
market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. This comprehensive playbook is designed to help people in virtually every sector (e.g.,
102 
pharmaphorum
DECEMBER 16, 2022
Smith will lead the software engineering, DevOps, and quality assurance teams as the company scales up. Capitainer, a Swedish med-tech focused on self-sampling solutions, has tapped entrepreneur and physician Dr Martin Carlsson to join its Advisory Board. McKinnell, Jr. to support the company’s growth. Association and non-profit hires.
52 
Legacy MEDSearch
MARCH 15, 2023
In February 2022, HeartBeam partnered with LIVMOR to build a HeartBeam-branded version of LIVMOR’s FDA-cleared Halo cloud-based software platform to connect physicians and patients. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam has two patented products in development.
European Pharmaceutical Review
APRIL 21, 2023
2022; 6: 949-57. The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. 2022; 6: 949-57. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 7(11): 942-965.
98 
Clarify Health
NOVEMBER 30, 2023
A leading not-for-profit health organization on the East Coast was looking to unlock new growth strategies and better insights into physician behaviors and trends. The health organization realized it needed a new analytics partner that could precisely pinpoint opportunities to grow in-network referrals and improve physician alignment.
52 
Clarivate
APRIL 24, 2023
CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.
89 
MedCity News
OCTOBER 16, 2023
King said: And so not having that in a single area, single curated type of place makes it very difficult to really gain insights out of that data and to be able to have actionable things for a provider or a physician or a hospital operator to make decisions on how we can improve and better patient care. Lungs hyperinflated to clear.
120 
PM360
SEPTEMBER 21, 2023
They represent the top 10 eligible products based on highest gross Medicare spending between June 2022 and May 2023. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.
111 
Pharmaceutical Technology
JUNE 30, 2022
A key challenge in the development of treatments for such indications is the fact that these indications are neglected and often affect populations in lower-income countries, says Dr David Mabey an infectious disease physician at the London School of Hygiene & Tropical Medicine. For example, Merck & Co.
64 
PM360
AUGUST 9, 2022
Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). Medical Affairs, Eli Lilly, told FiercePharma.
52 
Legacy MEDSearch
SEPTEMBER 16, 2022
the leading provider of convenient, clinical-grade blood collection solutions, announced that the U.S. Healthcare systems and physicians will also be able to use the Tasso+ device with compatible collection tubes to make determinations on blood chemistries for their patients and expand care access. Tasso, Inc., About Tasso.
97 
pharmaphorum
OCTOBER 3, 2022
This could in turn lead to payers or HTA bodies, such as the National Institute for Health and Care Excellence (NICE), issuing guidance to use a new drug, such as sugelimumab, ahead of other higher-priced options. This often leads to payer-favoured pricing negotiations, driving down price. About CRA and the Life Sciences Practice.
Legacy MEDSearch
DECEMBER 19, 2022
Knowing such a solution exists places both patients and physicians at ease, and will create opportunities in the future for patients who are experiencing these debilitating symptoms.” ” Sonorous NV received its initial seed funding in Q1 of 2022 and quickly developed their product to achieve first clinical use in less than 1 year.
98 
PM360
SEPTEMBER 15, 2022
The campaign started when AstraZeneca approached LUNGevity to take the lead, but since then they have brought on more than 20 pharma partners that are supporting it both financially and helping push out the messaging. But ultimately, you need multiple modes of education across several formats to have the most impact.”.
105 
Clarivate
OCTOBER 10, 2022
Clarivate oncology experts share key takeaways from the 2022 ESMO Congress and their expected impact on the drug treatment landscape and patients. Read on to for insights from our analysts on: Global highlights from ESMO 2022. Key ESMO 2022 highlights from Mainland China. Seven global highlights from ESMO 2022.
52 
PM360
NOVEMBER 29, 2022
In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.
pharmaphorum
JANUARY 26, 2023
2022 was a banner year for genomics. A 2022 study from the Royal College of Physicians and British Pharmacological Society demonstrated the potential of pharmacogenomics, with scientists identifying the genetic cause behind an individual’s drug response for over forty medicines.
115 
MedCity News
OCTOBER 5, 2023
In response to the urgent need for support, the federally funded National Maternal Mental Health Hotline was launched in 2022, In its first year, the hotline for new and expectant parents received more than 12,000 calls and texts, underlining the depth of the crisis affecting millions of Americans.
111 
Pharmaceutical Technology
FEBRUARY 28, 2023
Constant liver damage results in progressive scarring (fibrosis), which disrupts the structural integrity of the liver through fibrosis bands, parenchyma nodules, and blood vessel abnormalities, leading to cirrhosis. 2022; Zeng et al., 2022; Zeng et al., Available at: [link] alcoholic_fatty_liver.7.aspx and Sebastiani, G.
75 
European Pharmaceutical Review
DECEMBER 19, 2024
However, the road to successful implementation is fraught with concerns around data privacy, workflow integration, and acceptance by both patients and physicians, stated Sachin Gharat, Associate Project Manager, Pharma at GlobalData. 8 About the interviewee Dr Vladimir Makarov is a consultant and project lead at The Pistoia Alliance.
European Pharmaceutical Review
SEPTEMBER 15, 2022
“It is critically important for physicians to have treatment options that demonstrate lasting efficacy, as we know people living with psoriatic arthritis discontinue therapies due to loss of efficacy or tolerability.” The rates of TEAEs leading to discontinuation of the study drug in KEEPsAKE 1 was 2.1 E/100PY and 1.2
94 
PharmaKinnex
APRIL 28, 2022
3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads. Territory Warming & Lead Generation.
52 
Medico Reach
OCTOBER 25, 2022
It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. MBC is one of the leading medical coding and billing companies in the USA. The different coding services under this network include: Physician coding services Facility coding Hospital coding Ambulance coding ASC specialties.
75 
pharmaphorum
JANUARY 11, 2023
Despite the well-documented retreat from record levels of funding for digital health ventures during the pandemic, the sector remains resilient with regulatory filings and partnering activity well up in 2022 on the previous year. billion) led by a $300 million Series E for connected kidney care specialist Somatus.
70 
PM360
DECEMBER 20, 2024
I think that it’s very important for biosimilars that health plans allow physicians to prescribe the biosimilar, or at least provide an option of a biosimilar as that first-line treatment, Chambers said. Exhibit 1, below, shows coverage status of originator and biosimilar products for US commercial payers from 2017 to 2022.
52 
European Pharmaceutical Review
MAY 23, 2024
It will also be important for referring physicians like myself, to begin thinking about referrals earlier than they may have traditionally done so in the past. Imran joined Oncology US Medical Affairs in 2018 as the Therapeutic Area Lead, Lymphoma and Myeloid Malignances. Medical Affairs. References National Cancer Institute.
MedCity News
JULY 27, 2023
Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine. It is akin to pioneering the untamed West in the 18th Century.
Legacy MEDSearch
JANUARY 18, 2023
Sepsis is the leading cause of death worldwide and is responsible for more than 270,000 deaths every year in the United States—more than opioid overdoses, prostate cancer, and breast cancer combined. The CV-SQuISH-ED study is a multi-center clinical validation study that was completed in early 2022 and is being prepared for publication.
Scott’s Directories
OCTOBER 19, 2022
Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. There are several new trends showing proven benefits for a higher return on investment and better leads. With a reliable Ontario medical directory like M.D.
52 
European Pharmaceutical Review
MARCH 4, 2024
Indeed, in 2022, biologics constituted 40 percent of all US Food and Drug Administration (FDA) approved drugs, projecting a compound annual growth rate (CAGR) of 9.5 These actions occur at both the delivery site and other systemic locations, thereby promoting an immunogenic response that leads to cancer cell death. 2022; 78:102785.
PharmaKinnex
APRIL 18, 2022
Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Sales is No Longer an Individual Sport.
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