PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. million online branded searches for the product in 2022. Brand / Creative. Impressions.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Clarify Health

NOVEMBER 30, 2023

A leading not-for-profit health organization on the East Coast was looking to unlock new growth strategies and better insights into physician behaviors and trends. The health organization realized it needed a new analytics partner that could precisely pinpoint opportunities to grow in-network referrals and improve physician alignment.

Physicians 52

Physicians Networking Leads Patients 52

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Patients Doctors Training 154

PM360

DECEMBER 14, 2022

Aaron Martin, Amazon’s Vice President of Healthcare explained during the HLTH conference 2022 that: “It’s going to be partnership-focused and enable our audience, the folks who are using Amazon.com, to find, discover, and get access to some really awesome, innovative new technologies that might help them.”. Pfizer’s Giant Ireland Investment.

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

PM360

DECEMBER 14, 2022

More than 83% of primary care physicians (PCPs) want their patients to talk about basic mental illness concerns so they can treat them themselves, but only one in four PCPs actually performed a depression screening, according to the latest GeneSight Mental Health Monitor , a nationwide survey from Myriad Genetics, Inc.

Healthcare 52

Healthcare Healthcare Doctors FDA 52

pharmaphorum

DECEMBER 16, 2022

Smith will lead the software engineering, DevOps, and quality assurance teams as the company scales up. Capitainer, a Swedish med-tech focused on self-sampling solutions, has tapped entrepreneur and physician Dr Martin Carlsson to join its Advisory Board. McKinnell, Jr. to support the company’s growth. Association and non-profit hires.

Pharma 52

Pharma Healthcare Healthcare Management 52

PM360

AUGUST 9, 2022

Sermo , a physician-first online community, found the tracks at ASCO that oncologists felt were the most transformative to be breast cancer (58%), lung cancer (34%), and developmental therapeutics—molecularly targeted agents and tumor biology (32%). Medical Affairs, Eli Lilly, told FiercePharma.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She was medical lead at SIBAmed GmbH for four years.

Key account management 98

Key account management Physicians Networking Management 98

Clarivate

OCTOBER 10, 2022

Clarivate oncology experts share key takeaways from the 2022 ESMO Congress and their expected impact on the drug treatment landscape and patients. Read on to for insights from our analysts on: Global highlights from ESMO 2022. Key ESMO 2022 highlights from Mainland China. Seven global highlights from ESMO 2022.

Marketing 52

Marketing Safety Patients Competition 52

Pharmaceutical Technology

JUNE 30, 2022

A key challenge in the development of treatments for such indications is the fact that these indications are neglected and often affect populations in lower-income countries, says Dr David Mabey an infectious disease physician at the London School of Hygiene & Tropical Medicine. For example, Merck & Co.

Leads 64

Leads Pharma Medicine FDA 64

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads. Territory Warming & Lead Generation.

Sales 52

Sales Marketing Physicians Leads 52

Scott’s Directories

OCTOBER 19, 2022

Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. There are several new trends showing proven benefits for a higher return on investment and better leads. With a reliable Ontario medical directory like M.D.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Clarivate

AUGUST 28, 2024

Community pharmacy data for France show JANUVIA patient counts declining from 290,300 in August, 2022 to 75,000 a year later, seeing an average of nearly 30% of patients switching to sitagliptin each month for that period. physicians tend to favor the tried-and true. Patient data for HUMIRA® tell a strikingly different story.

Prescription 59

Prescription Marketing Patients Physicians 59

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. healthcare ecosystem.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

Pharmaceutical Technology

FEBRUARY 28, 2023

Constant liver damage results in progressive scarring (fibrosis), which disrupts the structural integrity of the liver through fibrosis bands, parenchyma nodules, and blood vessel abnormalities, leading to cirrhosis. 2022; Zeng et al., 2022; Zeng et al., Available at: [link] alcoholic_fatty_liver.7.aspx and Sebastiani, G.

Physicians 75

Physicians Patients Leads Medical 75

Legacy MEDSearch

MARCH 15, 2023

In February 2022, HeartBeam partnered with LIVMOR to build a HeartBeam-branded version of LIVMOR’s FDA-cleared Halo cloud-based software platform to connect physicians and patients. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam has two patented products in development.

Food and Drug Administration 97

Food and Drug Administration FDA Recruitment Physicians 97

European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. 2022; 6: 949-57. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 7(11): 942-965.

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Sales is No Longer an Individual Sport.

Sales 52

Sales Pharma Physicians Electronics 52

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. This comprehensive playbook is designed to help people in virtually every sector (e.g.,

Doctors 102

Doctors Distribution Marketing Media 102

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. Conduct Thorough Prospect Research Finding the right leads starts with solid prospect research.

Prospecting 52

Prospecting Sales Pharmaceutical Sales Leads 52

PM360

SEPTEMBER 21, 2023

They represent the top 10 eligible products based on highest gross Medicare spending between June 2022 and May 2023. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

pharmaphorum

OCTOBER 3, 2022

This could in turn lead to payers or HTA bodies, such as the National Institute for Health and Care Excellence (NICE), issuing guidance to use a new drug, such as sugelimumab, ahead of other higher-priced options. This often leads to payer-favoured pricing negotiations, driving down price. About CRA and the Life Sciences Practice.

Food and Drug Administration 88

Food and Drug Administration Consulting Marketing Manufacturing 88

pharmaphorum

JANUARY 11, 2023

Despite the well-documented retreat from record levels of funding for digital health ventures during the pandemic, the sector remains resilient with regulatory filings and partnering activity well up in 2022 on the previous year. billion) led by a $300 million Series E for connected kidney care specialist Somatus.

Biopharma 72

Biopharma Specialization Physicians Healthcare 72

MedCity News

JULY 27, 2023

Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine. It is akin to pioneering the untamed West in the 18th Century.

Specialization 77

Specialization Medical Medicine Leads 77

MedCity News

OCTOBER 16, 2023

King said: And so not having that in a single area, single curated type of place makes it very difficult to really gain insights out of that data and to be able to have actionable things for a provider or a physician or a hospital operator to make decisions on how we can improve and better patient care. Lungs hyperinflated to clear.

Healthcare 121

Healthcare Healthcare Patients Doctors 121

Medico Reach

OCTOBER 25, 2022

It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. MBC is one of the leading medical coding and billing companies in the USA. The different coding services under this network include: Physician coding services Facility coding Hospital coding Ambulance coding ASC specialties.

Medical 75

Medical Physicians Healthcare Healthcare 75

European Pharmaceutical Review

JULY 13, 2023

In many European countries physicians can now prescribe medical cannabis for an array of chronic health conditions, including chronic pain, mental health disorders and neurological conditions. This could lead to significant research waste. 2022 Jan;56:8-14. References Attwood D, Curley A, Keenan E, Murphy S. Pain Management.

Medical 98

Medical Food and Drug Administration Pharmacology Medicine 98

Clarify Health

AUGUST 3, 2023

But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices.

Networking 52

Networking Healthcare Healthcare Patients 52

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

Legacy MEDSearch

DECEMBER 19, 2022

Knowing such a solution exists places both patients and physicians at ease, and will create opportunities in the future for patients who are experiencing these debilitating symptoms.” ” Sonorous NV received its initial seed funding in Q1 of 2022 and quickly developed their product to achieve first clinical use in less than 1 year.

Patients 98

Patients Recruitment Physicians Management 98

PM360

APRIL 7, 2023

Furthermore, many people underestimate their healthcare costs and do not save enough for annual expenditures, often leading to delays in treatment that can be detrimental to the patient. physicians are reporting feeling even more burnout (49%) in 2023 than they were in 2022 (45%). One in three (33%) U.S. While 20% of U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Legacy MEDSearch

SEPTEMBER 16, 2022

the leading provider of convenient, clinical-grade blood collection solutions, announced that the U.S. Healthcare systems and physicians will also be able to use the Tasso+ device with compatible collection tubes to make determinations on blood chemistries for their patients and expand care access. Tasso, Inc., About Tasso.

Medical 97

Medical FDA Food and Drug Administration Recruitment 97

PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Pharmaceutical Technology

FEBRUARY 3, 2023

However, after almost seven years of staving off competitors through patents and litigation, Humira’s market-leading position in the US will be affected as Amgen’s adalimumab biosimilar, Amjevita, started to roll out on January 31, 2023. billion in 2022. million across the 7MM, with the US alone accounting for nearly 55% of the market.

Marketing 52

Marketing Sales Patients Management 52

MedCity News

OCTOBER 5, 2023

In response to the urgent need for support, the federally funded National Maternal Mental Health Hotline was launched in 2022, In its first year, the hotline for new and expectant parents received more than 12,000 calls and texts, underlining the depth of the crisis affecting millions of Americans.

Training 113

Training Healthcare Healthcare Insurance 113

Pharmaceutical Technology

SEPTEMBER 23, 2022

While both of these therapies compete directly against Restasis, Kala Pharmaceuticals’ Eysuvis (loteprednol etabonate suspension 0.25%), which was sold to Alcon in July 2022, is a corticosteroid used for short term treatment of the signs and symptoms of DES. The other late-stage pipeline therapies have shown multiple MOAs to tackle DES.

Prescription 59

Prescription Physicians FDA Marketing 59