PM360

JUNE 24, 2024

However, maintaining meaningful interactions between patients and physicians has become increasingly challenging amid the complexities of clinical data management and modern medical practice demands, impacting patient satisfaction, trust, and healthcare outcomes. Fortunately, artificial intelligence (AI) offers a promising solution.

Physicians 59

Physicians Patients Healthcare Provider Healthcare 59

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. million online branded searches for the product in 2022. Brand / Creative. Impressions.

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Pharma Prescription Marketing Pharmaceutical Sales 98

Evolve Your Success

FEBRUARY 28, 2023

Also, if you’re reading this episode, whether you’re trying to break in, already or a medical sales professional, or you’re leading the way, you’re going to learn something that you probably haven’t heard before. He has experienced quite a few things in his career that are not common for someone in his position.

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Sales Medical sales Medical Physicians 227

European Pharmaceutical Review

JANUARY 24, 2023

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She was medical lead at SIBAmed GmbH for four years.

Key account management 98

Key account management Physicians Networking Management 98

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3% In 2019, 44.9%

Physicians 130

Physicians Electronics Medical Medicine 130

Nixon Gwilt Law

JULY 11, 2022

Every summer when the Centers for Medicare and Medicaid Services (“CMS”) releases the Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Nixon Gwilt Law (“NGL”) team excitedly opens the two-thousand-something-page PDF and immediately keys “ctrl+F” (or command+F for us Mac users) to jump to our most anticipated section(s).

Physicians 52

Physicians Management Healthcare Provider Patients 52

LEVO Health

OCTOBER 9, 2023

This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips. Point-of-care advertising plays a role here by providing physicians with the latest information on treatments, medications, and research, ensuring they can make informed decisions.

Healthcare 98

Healthcare Healthcare Physicians Consulting 98

PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. Provider Organization Partnership Tracker – wave 4”, ZS, 2022. healthcare ecosystem.

Key account management 117

Key account management Pharma Management Manufacturing 117

PM360

DECEMBER 14, 2022

More than 83% of primary care physicians (PCPs) want their patients to talk about basic mental illness concerns so they can treat them themselves, but only one in four PCPs actually performed a depression screening, according to the latest GeneSight Mental Health Monitor , a nationwide survey from Myriad Genetics, Inc.

Healthcare 52

Healthcare Healthcare Doctors FDA 52

pharmaphorum

OCTOBER 3, 2022

This could in turn lead to payers or HTA bodies, such as the National Institute for Health and Care Excellence (NICE), issuing guidance to use a new drug, such as sugelimumab, ahead of other higher-priced options. This often leads to payer-favoured pricing negotiations, driving down price. About CRA and the Life Sciences Practice.

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Food and Drug Administration Consulting Marketing Manufacturing 98

pharmaphorum

DECEMBER 16, 2022

Smith will lead the software engineering, DevOps, and quality assurance teams as the company scales up. Capitainer, a Swedish med-tech focused on self-sampling solutions, has tapped entrepreneur and physician Dr Martin Carlsson to join its Advisory Board. McKinnell, Jr. to support the company’s growth. Association and non-profit hires.

Pharma 52

Pharma Management Healthcare Healthcare 52

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. This comprehensive playbook is designed to help people in virtually every sector (e.g.,

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Doctors Distribution Marketing Media 100

Legacy MEDSearch

MARCH 15, 2023

In February 2022, HeartBeam partnered with LIVMOR to build a HeartBeam-branded version of LIVMOR’s FDA-cleared Halo cloud-based software platform to connect physicians and patients. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam has two patented products in development.

Food and Drug Administration 97

Food and Drug Administration FDA Recruitment Physicians 97

European Pharmaceutical Review

APRIL 21, 2023

2022; 6: 949-57. The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. 2022; 6: 949-57. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 7(11): 942-965.

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Pharma Food and Drug Administration Medicine Pharmaceutical 98

Clarify Health

NOVEMBER 30, 2023

A leading not-for-profit health organization on the East Coast was looking to unlock new growth strategies and better insights into physician behaviors and trends. The health organization realized it needed a new analytics partner that could precisely pinpoint opportunities to grow in-network referrals and improve physician alignment.

Physicians 52

Physicians Networking Leads Patients 52

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

SEPTEMBER 21, 2023

They represent the top 10 eligible products based on highest gross Medicare spending between June 2022 and May 2023. CMS negotiation may lead to additional savings for beneficiaries and for the Medicare program. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Legacy MEDSearch

SEPTEMBER 16, 2022

the leading provider of convenient, clinical-grade blood collection solutions, announced that the U.S. Healthcare systems and physicians will also be able to use the Tasso+ device with compatible collection tubes to make determinations on blood chemistries for their patients and expand care access. Tasso, Inc., About Tasso.

Medical 97

Medical FDA Food and Drug Administration Recruitment 97

Legacy MEDSearch

DECEMBER 19, 2022

Knowing such a solution exists places both patients and physicians at ease, and will create opportunities in the future for patients who are experiencing these debilitating symptoms.” ” Sonorous NV received its initial seed funding in Q1 of 2022 and quickly developed their product to achieve first clinical use in less than 1 year.

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Patients Recruitment Physicians Management 98

PM360

SEPTEMBER 15, 2022

The campaign started when AstraZeneca approached LUNGevity to take the lead, but since then they have brought on more than 20 pharma partners that are supporting it both financially and helping push out the messaging. But ultimately, you need multiple modes of education across several formats to have the most impact.”.

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Education Physicians Patients Pharma 105

PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

pharmaphorum

JANUARY 11, 2023

Despite the well-documented retreat from record levels of funding for digital health ventures during the pandemic, the sector remains resilient with regulatory filings and partnering activity well up in 2022 on the previous year. billion) led by a $300 million Series E for connected kidney care specialist Somatus.

Biopharma 75

Biopharma Specialization Physicians Healthcare 75

European Pharmaceutical Review

JULY 13, 2023

In many European countries physicians can now prescribe medical cannabis for an array of chronic health conditions, including chronic pain, mental health disorders and neurological conditions. This could lead to significant research waste. 2022 Jan;56:8-14. References Attwood D, Curley A, Keenan E, Murphy S. Pain Management.

Medical 98

Medical Food and Drug Administration Pharmacology Medicine 98

Pharmaceutical Technology

FEBRUARY 28, 2023

Constant liver damage results in progressive scarring (fibrosis), which disrupts the structural integrity of the liver through fibrosis bands, parenchyma nodules, and blood vessel abnormalities, leading to cirrhosis. 2022; Zeng et al., 2022; Zeng et al., Available at: [link] alcoholic_fatty_liver.7.aspx and Sebastiani, G.

Physicians 75

Physicians Patients Leads Medical 75

pharmaphorum

JUNE 27, 2022

Jennifer Mathieu, director of government relations at the Academy of Managed Care Pharmacy (AMCP), tells us why the organisation backed the pre-approval information exchange (PIE) Act of 2022 and how the legislation will empower companies to share information with healthcare payers and plans during the FDA approval process. .

Food and Drug Administration 95

Food and Drug Administration Medical Patients FDA 95

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads. Territory Warming & Lead Generation.

Sales 52

Sales Marketing Physicians Leads 52

Medico Reach

OCTOBER 25, 2022

It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. MBC is one of the leading medical coding and billing companies in the USA. The different coding services under this network include: Physician coding services Facility coding Hospital coding Ambulance coding ASC specialties.

Medical 75

Medical Physicians Healthcare Healthcare 75

Scott’s Directories

OCTOBER 19, 2022

Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. There are several new trends showing proven benefits for a higher return on investment and better leads. With a reliable Ontario medical directory like M.D.

Healthcare 52

Healthcare Healthcare Marketing Media 52

pharmaphorum

DECEMBER 2, 2022

Protocol design factors leading to operational challenges include design consistency, patient burden, site burden, study complexity, and eligibility criteria, including diversity and inclusion requirements. These potential study risks can lead to costly deviations and amendments, enrolment difficulties, and reduced patient compliance.

Leads 98

Leads Competition Patients Electronics 98

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Sales is No Longer an Individual Sport.

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Sales Pharma Physicians Electronics 52

PM360

SEPTEMBER 21, 2023

Melanoma Lead at Pfizer, has successfully put this into practice. But our marketing and commercial leads have made this a big priority to ensure those sales and marketing connections grow.” “Whoever the field is reaching, I want the media to reach,” said Escalante. Veeva Data, January – December 2022. References: 1.

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Marketing Media CRM Sales 105

PM360

DECEMBER 20, 2024

I think that it’s very important for biosimilars that health plans allow physicians to prescribe the biosimilar, or at least provide an option of a biosimilar as that first-line treatment, Chambers said. Exhibit 1, below, shows coverage status of originator and biosimilar products for US commercial payers from 2017 to 2022.

Physicians 52

Physicians Marketing Competition Management 52

PM360

JUNE 11, 2022

This transition has been fueled, in part, by the learnings from the pandemic: More than 40% of physicians indicated that they do not want to go back to the old model and intend to permanently restrict sales force access in favor of digital options. Inability to do so will lead to wasted dollars and ineffectual messaging.

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Marketing Physicians Media Patients 75

Healthcare Success

DECEMBER 16, 2024

And if you think about the sales funnel you want to start with, you know you think of the conventional brand awareness, you know, and then you go down the sales funnel and you start to qualify your leads, and you get into that demand gen portion of marketing. It launched on the scene November of 2022. It blew up. What does this mean?

Marketing 52

Marketing Physicians Sales Healthcare 52

PM360

APRIL 7, 2023

In fact, in a July 2022 survey of 1,004 adults in the U.S. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. A streamlined “entry point” for the physician to initiate a specialty medication eliminates provider frustration.

Doctors 98

Doctors Education Patients Physicians 98

Pharmaceutical Technology

SEPTEMBER 23, 2022

While both of these therapies compete directly against Restasis, Kala Pharmaceuticals’ Eysuvis (loteprednol etabonate suspension 0.25%), which was sold to Alcon in July 2022, is a corticosteroid used for short term treatment of the signs and symptoms of DES. The other late-stage pipeline therapies have shown multiple MOAs to tackle DES.

Prescription 59

Prescription Physicians FDA Marketing 59

PM360

AUGUST 9, 2022

1 It is by far the leading contributor to preventable healthcare costs in the United States, generating $300–528.4 However, most patients have very little time with their physician to learn all aspects of their prescribed medication. Work with Both Care Partners and Physicians. Up to 10% of hospital admissions in the U.S.

Education 59

Education Side effects Physicians Patients 59