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AstraZeneca leads winners at Reuters Pharma Awards 2022

pharmaphorum

The event brought together some of the best and brightest minds working across pharma and healthcare to celebrate those setting the bar higher and broadening the possibilities for pharma by showing what can be achieved. On Thursday, 17 November, Reuters opened the doors for its first European awards ceremony.

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A realistic view of healthcare in 2022

World of DTC Marketing

3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Studies show that tens of millions of dollars are being wasted due to fraud with programmatic advertising, but many pharma companies are still wasting money on the channel. The post A realistic view of healthcare in 2022.

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LTS Lohmann leads investment in needle-free delivery specialist

Fierce Pharma

LTS Lohmann leads investment in needle-free delivery specialist. Tue, 11/29/2022 - 10:21.

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Big Pharma leading in access-to-medicine strategies, shows data

European Pharmaceutical Review

Bayer joined the top ten for the first time, with the broad geographic reach of its R&D plans highlighted as a best practice in the 2022 Index. 2022 Access to Medicine Index findings. The post Big Pharma leading in access-to-medicine strategies, shows data appeared first on European Pharmaceutical Review.

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Erytech pivots to extracellular vesicle drug delivery after lead candidate collapses

Fierce Pharma

Erytech pivots to extracellular vesicle drug delivery after lead candidate collapses. Tue, 11/22/2022 - 08:53.

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Pharma USA 2022 – Where Pharma Self-Disrupts

Pharma Marketing Network

Pharma USA 2022 is North America’s leading commercial pharma event. Here is where we will witness the moment where pharma will learn to self-disrupt. For pharma, that moment is now. It’s time to lead the overhaul of our broken healthcare system to one that is fit-for-purpose.

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PHARMA BRAND PLANNING IN 2022: CONSIDER THESE 3 FACTORS

eMediWrite

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. From a general perspective, despite large gains in site traffic (+16%), pharma website engagement rates were down.

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