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The Impact of AI in Healthcare

PM360

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Healthcare Marketing & Advertising Expert Roundup: Best of 2022

Healthcare Success

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. This past year, we covered healthcare consumerism from nearly every angle. For example, did you know that women make 90 percent of all healthcare decisions? Geofencing.

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It’s Time for Healthcare To Embrace Patient-Friendly Language

MedCity News

Initially applied to a narrow definition of electronic health information, in October 2022 ONC expanded the scope of the rule to cover all clinical records used to make clinical decisions, including imaging scans, lab test results, and unstructured clinical notes. The message here is clear: Patients need to know what they’re paying for.

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How to Market Sensitive Healthcare Topics: A Guide

Healthcare Success

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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EMA issues guidance amidst European medicine shortage

Pharmaceutical Technology

Within the 14-page document , published by an EMA special task force, are 10 recommendations of best practices that “marketing authorisation holders, wholesalers, distributors, and manufacturers can consider adopting to ensure continuity of medicinal product supply and reduce the impact of shortages”.

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Live from Frontiers Health 2022 – the pharmaphorum podcast

pharmaphorum

You can also watch the entire podcast as a video below: The post Live from Frontiers Health 2022 – the pharmaphorum podcast appeared first on.