pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. On 14th November 2022, Eli Lilly apparently wrote on its Twitter account, “We are excited to announce insulin is free now.” in 1979 to 2.8%in Industry frustrations. New drug launches were delayed.

Prescription 105

Prescription Manufacturing Patients Side effects 105

European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. percent as EU average with some Member States as high as 25 percent).

Healthcare 98

Healthcare Healthcare Safety Electronics 98

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. Apps related to healthcare are a broad, growing category. As of August 2022, the iPhone boasts more than 2.18 The doctor will see you now.

Medical 105

Medical Pharma Prescription Patients 105

Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

Marketing 59

Marketing Healthcare Healthcare Prescription 59

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

PM360

NOVEMBER 21, 2024

In late 2022, Corcept’s marketing team found itself at a critical juncture in the dozen-year-long history of its established brand, Korlym®. Corcept Therapeutics Corcept Therapeutics is a pharmaceutical company focused on unlocking the potential of cortisol modulation. Corcept’s preliminary efforts show results that already speak volumes.

Marketing 52

Marketing Education Prescription Sales 52

pharmaphorum

JULY 21, 2022

The coaches serve to augment the care they receive from a clinical healthcare provider. We partnered up because they do what they do best: the science behind [their offerings], from wellness products to their DTx prescription product. Frontiers Health 2022: YourCoach from Frontiers Health on Vimeo.

Healthcare Provider 137

Healthcare Provider Prescription Doctors Training 137

Pharmaceutical Technology

MARCH 17, 2023

Prescription digital therapeutics must go through regulatory agencies and have clinical data, says Chris Wasden, chief strategy officer (CSO) of Twill Health, a US-based digital therapeutics company. In the US, a group of lawmakers recently reintroduced the “Access to Prescription Digital Therapeutics Act of 2023” in the US Senate.

Prescription 111

Prescription Pharmacology Medical Pharma 111

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

Prescription 105

Prescription Medical Patients Side effects 105

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients.

Marketing 98

Marketing Patients Pharma Doctors 98

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. In a recent study, 50% of healthcare consumers reported that a bad digital experience with their provider ruined the entire experience while 39% felt that a good digital interaction had a positive influence,” Van Inwegen explains.

Food and Drug Administration 105

Food and Drug Administration Patients Prescription Medical 105

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Symphony Health Solutions, practitioner insight’s data, 2022. By 2020, that percentage plummeted to just 8%.

Prescription 52

Prescription Doctors Specialization Physicians 52

pharmaphorum

JANUARY 27, 2023

The case is Johnson & Johnson Healthcare Systems v. Johnson & Johnson has been cleared to continue a lawsuit filed last year against drug benefit programme SaveOnSP, which claims it defrauded a payment assistance programme for patients out of “at least $100 million.”

Insurance 105

Insurance Medicine Patients Prescription 105

Clarify Health

MARCH 4, 2022

Healthcare is transforming — digital health demand has soared, healthcare consumerism is rising, and the COVID-19 pandemic has highlighted the need to bring sustainable financing to the forefront. The pandemic rapidly altered consumer preferences, expanding the digital demand for healthcare.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

European Pharmaceutical Review

APRIL 21, 2023

2 A study found that pharmaceuticals and other chemical products are responsible for 40 percent of the Dutch healthcare system’s greenhouse gas emissions and about 80 percent of its share of material extraction. The environmental impact of the Dutch healthcare sector beyond climate change: an input-output analysis. 2022; 6: 949-57.

Pharma 98

Pharma Food and Drug Administration Medicine Pharmaceutical 98

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. biologics market and reduce prescription drug costs. In 2022, it made its manufacturer, AbbVie, $21.2bn. By end of year, as many as ten adalimumab biosimilars could be on the U.S.

Marketing 97

Marketing Physicians Manufacturing Competition 97

European Pharmaceutical Review

OCTOBER 17, 2024

However, reports and surveys say that only half of people with an epinephrine needle-injector prescription consistently carry their device, 4 and for patients and caregivers who do carry a needle-injector, more than half either delay or do not administer it in an emergency. 2022 ; 17(11). Available from: [link]. Alsbrooks K, Hoerauf K.

Food and Drug Administration 121

Food and Drug Administration Medicine Consulting Food 121

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. 2 Approach taken by regulators in the UK The Medicines and Healthcare products Regulatory Agency regulates herbal medicines in the UK. 13 Currently, over 350 herbal remedies have been granted a THR licence.

Marketing 103

Marketing Food and Drug Administration Medicine Prescription 103

Legacy MEDSearch

MARCH 15, 2023

Founded in 2016, LIVMOR developed the Halo+ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. HeartBeam CEO and Founder. About HeartBeam, Inc.

Food and Drug Administration 97

Food and Drug Administration FDA Recruitment Physicians 97

European Pharmaceutical Review

JANUARY 5, 2023

Triomphe added: “… it is our intention to make nirsevimab available, if approved in time, for the 2023/2024 season to help alleviate the burden of RSV on families and the healthcare system.”. The Prescription Drug User Fee Act date, the FDA target action date for their decision, is in the third quarter of 2023.

Food and Drug Administration 59

Food and Drug Administration FDA Safety Prescription 59

pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. And the patient is, really, what healthcare is all about.

Pharma 98

Pharma Medicine Doctors Patients 98

pharmaphorum

NOVEMBER 1, 2022

billion in a Series D funding round in April 2022. The healthcare industry earnestly embarked on its first major digital transformation in the 1990s, when the large-scale transition to electronic recordkeeping began. healthcare facilities were found to have an EHR system fully implemented by 2004. Visa’s attempted $5.3

Patients 98

Patients Electronics Healthcare Healthcare 98

Clarify Health

NOVEMBER 30, 2022

Frost and Sullivan honors Clarify Health with the 2022 New Product Innovation Award. SAN FRANCISCO, CA, November 30, 2022 – For the third time this year, Clarify Health , a leading healthcare analytics platform company, is being honored by Frost & Sullivan. About Clarify Health .

Recruitment 52

Recruitment Patients Healthcare Healthcare 52

European Pharmaceutical Review

AUGUST 22, 2022

02 March 2022. cited 30 July 2022]. 2022 [cited 30 July 2022]. 2022; Available from: [link]. European Directorate for the Quality of Medicines & HealthCare. 2022 [cited 30 July 2022]. cited 30 July 2022]. cited 30 July 2022]. 2022, 35, 3, 475–489. References.

Food and Drug Administration 59

Food and Drug Administration Prescription Food Medicine 59

Contrarian Sales Techniques

DECEMBER 15, 2022

Jung, a US District Judge, to four years in prison for his role in a healthcare fraud scheme. A federal jury on May 24, 2022, found Tondre and Dr. Chun, 59, of Florida, guilty of paying bribes and kickbacks in exchange for the prescribing of Subsys, a drug that contains fentanyl. Daniel Tondre, 52, of Tampa, was sentenced by William H.

Sales 52

Sales Prescription Healthcare Healthcare 52

PM360

OCTOBER 9, 2023

Through its Custom Care offering, Populus also provides patients direct access to a virtual care consultation when proactively searching for healthcare information online, shortening the path from therapy discovery to receiving a prescription when medically appropriate.

Education 52

Education Consulting Media Healthcare 52

Medico Reach

OCTOBER 25, 2022

Let’s be honest; most of us are unaware of its meaning or the roles and responsibilities that medical coders perform in the healthcare world. It will likely increase at an annual CAGR of 80% from 2022 to 2030 , and the reason for this is human errors. And mind you, what they do is extremely important! What is Medical Coding?

Medical 75

Medical Physicians Healthcare Healthcare 75

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. They’ve laid the necessary groundwork for cross-functional visibility, collaboration, and connectivity.

Marketing 105

Marketing Sales Medical Patients 105

PM360

OCTOBER 24, 2022

The Wegovy Marketing Team comprised of Novo Nordisk and Concentric Health Experience experts, has put together a visionary campaign for the product that took the healthcare community by storm. The global increase in the prevalence of obesity is also a public health issue that has severe cost implications to healthcare systems.

Marketing 40

Marketing Management Leads Healthcare 40

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not qualify for any exemption (e.g., for orphan products or plasma therapies).

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

Pharmaceutical Technology

JUNE 12, 2023

Patients with erectile dysfunction (ED) will now be able to access a topical treatment without the need for a prescription after the US Food and Drug Administration (FDA) greenlit Futura Medical’s Eroxon. Shares in Futura Medical rose following the FDA nod – opening 28% higher than the previous day’s (June 9) close.

Food and Drug Administration 52

Food and Drug Administration FDA Prescription Food 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Fierce Healthcare. Accessed April 1, 2022, [link]. Accessed April 1, 2022, [link]. Updated January 14, 2022.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

AUGUST 24, 2023

Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. Amidst the proliferation of AI-driven tools and emerging marketing channels, the human touch (and voice) remains paramount in healthcare marketing. “The He reminds us that things change. Fundamentals don’t.

Media 96

Media Marketing Digital Media Prescription 96

pharmaphorum

OCTOBER 27, 2022

The Guidance will act as a non-binding and evolving resource for companies and provide additional clarification about communications with healthcare professionals (HCPs), healthcare organisations (HCOs), patient organisations (POs), and other stakeholders, including the general public.

Media 98

Media Pharmaceutical Medicine Electronics 98

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. In fact, in a July 2022 survey of 1,004 adults in the U.S. Michael Byrnes Healthcare messaging needs to reflect an understanding of where each patient is in their care journey.

Doctors 98

Doctors Education Patients Physicians 98