Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S.

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LEVO Health

OCTOBER 9, 2023

The healthcare landscape is undergoing a seismic shift, with telemedicine playing a pivotal role. Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. Patients, too, are reaping its rewards.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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World of DTC Marketing

JULY 28, 2022

This would include drugs covered by both Medicare Part B (physician-administered drugs) and Part D (prescription medications). According to the Congressional Budget Office, the drug price negotiation provisions of the House-passed Build Back Better Act would result in $79 billion in savings from 2022 to 2031.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S.,

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World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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InCrowd

AUGUST 21, 2024

My name is Harrison Smith and I am physician practicing in the coastal southeastern United States. I am married to an emergency medicine physician and we currently have two beautiful and busy toddlers. I am a board certified pulmonary and critical care physician. Can you introduce yourself? What is your specialty?

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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PM360

DECEMBER 14, 2022

More than 83% of primary care physicians (PCPs) want their patients to talk about basic mental illness concerns so they can treat them themselves, but only one in four PCPs actually performed a depression screening, according to the latest GeneSight Mental Health Monitor , a nationwide survey from Myriad Genetics, Inc.

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Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes.

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PM360

NOVEMBER 29, 2022

As healthcare marketers, we often focus on the official launch of a new product as a pinnacle moment for its commercial success. In addition to all the regulatory hurdles that must be cleared, marketers must also deal with the challenge of getting potential customers to adopt a new category of healthcare products.

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Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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pharmaphorum

NOVEMBER 15, 2022

With the HLTH 2022 event now well underway, digital health industry leaders all gathered together to attend in Las Vegas this week, the juli survey results reveal consumer responses to be more varied than one would have expected when it comes to data privacy. Of those who were afflicted by anxiety, 73% also battled with depression.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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pharmaphorum

SEPTEMBER 22, 2022

Cut off from tried and tested methods of engaging with stakeholders, digital, and virtual solutions were thrust into the limelight as the industry proactively accelerated the adoption of technology across all levels of healthcare. What physicians need from post-pandemic pharma comms. Frontiers Health 2022.

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Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar! You can submit feedback on next year's proposed reimbursement until early September 2022 (60 days after the Proposed Rule posts in the Federal Register). How to Influence the Final Rule.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. The Importance of Large, Organized Customers. ZS surveyed administrators from major U.S.

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pharmaphorum

DECEMBER 4, 2022

Along with use of the technology to solve healthcare challenges, the company intends to develop it for mundane tasks, such as controlling a computer keyboard or mouse directly using the brain. — Neuralink (@neuralink) December 2, 2022. — Physicians Committee (@PCRM) November 30, 2022. Take action!

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Nixon Gwilt Law

JULY 11, 2022

Every summer when the Centers for Medicare and Medicaid Services (“CMS”) releases the Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Nixon Gwilt Law (“NGL”) team excitedly opens the two-thousand-something-page PDF and immediately keys “ctrl+F” (or command+F for us Mac users) to jump to our most anticipated section(s).

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InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. There is a shift coming to healthcare in the United States. of physicians were over the age of 55, an increase from 37.6% In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

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pharmaphorum

DECEMBER 2, 2022

New research from ViiV Healthcare has revealed a widespread gap in public knowledge and understanding of HIV worldwide, with three-quarters of people reporting that there are still negative perceptions of people living with HIV. The post ViiV Healthcare study reveals outdated perceptions of HIV appeared first on.

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Scott Burrows

MARCH 29, 2023

Healthcare Resilience is More than Dollars and Cents As a healthcare resilience and overcoming adversity speaker , it was interesting to read a recent piece (February 7, 2023) by physician and healthcare expert, Sanjay Saxena titled, “For US Hospitals, Resilience Requires Tough Choices.” Change must start today.

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Nixon Gwilt Law

NOVEMBER 7, 2022

At the heart of these concerns was placement of the CPT Code set for RTM in the Medicine section of the CPT Manual which, in addition to physicians, nurse practitioners, and physician assistants, allowed practitioners like physical therapists and clinical psychologists to independently order and bill for RTM services.

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Clarify Health

JANUARY 5, 2024

Welcome to our new podcast, Healthcare Unbound , where healthcare leaders and changemakers discuss ways to advance healthcare outcomes, costs, and affordability. Healthcare changemakers and guests The podcast showcases an extraordinary array of guests.

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. The CEO could walk into a trade show floor and start shaking the hands of the physicians or the admins.

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PM360

JUNE 26, 2023

The healthcare industry is coming to terms with the longstanding practice of clinical trials that underrepresented clinically relevant communities—a practice with potentially serious implications. The more trust the healthcare and patient community has in life sciences research, the more transparent and engaged they will be overall.

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Pharma Marketing Network

MARCH 25, 2022

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. Accessed March 21, 2022. Accessed March 12, 2022.

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Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

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Healthcare Success

SEPTEMBER 7, 2022

healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn. According to 2022 primary market research from Clarivate, 62% of payers indicated that they cover Humira on ‘preferred brand’ status, while 16% of payers cover Humira on specialty tier.

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Clarify Health

AUGUST 3, 2023

Healthcare prices in the U.S. But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. have historically been anything but transparent.

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