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The continued shame of pharma

World of DTC Marketing

Still, the pharma industry is fighting hard to keep it off the table. According to the Congressional Budget Office, the drug price negotiation provisions of the House-passed Build Back Better Act would result in $79 billion in savings from 2022 to 2031. Pharma is a very profitable industry.

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Value-based healthcare can help reduce costs

World of DTC Marketing

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Do Healthcare Providers Really Want to Go Back to In-person Meetings?

Impetus Digital

It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years. They asked the very important question: what do HCPs really prefer when it comes to Pharma-sponsored small-group meetings such as advisory boards?

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HLTH 2022 – Day 2

pharmaphorum

Then we’ll hear from Aptar Digital Health’s Sai Shankar and Pierre Laurent in a session all about patients as partners in healthcare. The day will continue with other hot topics for pharma, including health equity, cell and gene therapy, oncology, and pharmacy model disruption. The post HLTH 2022 – Day 2 appeared first on.

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2022 Terra Carta Seal: three pharma companies awarded

European Pharmaceutical Review

The Sustainable Market Initiative’s (SMI) 2022 Terra Carta Seal , which recognises global companies who are driving innovation and leadership within their industry, has been awarded to pharmaceutical companies GlaxoSmithKline PLC, Sanofi, and Samsung Biologics. ” Biopharma successful in achieving climate-related goals, report finds.

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Reuters Pharma 2022 – a day one overview – part 1

pharmaphorum

The Reuters Pharma event 2022 began as a bustling industry affair yesterday, based out of the Nice Acropolis convention centre on France’s balmy south coast. The onus, he said, was on pharma to listen now. Patient engagement – what history teaches us about pharma’s future evolution.

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PHARMA BRAND PLANNING IN 2022: CONSIDER THESE 3 FACTORS

eMediWrite

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. From a general perspective, despite large gains in site traffic (+16%), pharma website engagement rates were down.

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