2022 Doctors Specialization 
Healthcare Success
DECEMBER 14, 2022
Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. Another major theme we kept going back to in 2022 was generational marketing to groups like Gen X and Seniors. Market to Doctors? How to define your doctor audience.
Medico Reach
SEPTEMBER 12, 2022
In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries.
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PM360
AUGUST 9, 2022
While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. Symphony Health Solutions, practitioner insight’s data, 2022.
PM360
SEPTEMBER 8, 2023
The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. million views of its diabetes and obesity-related content, which is 400% more views than in the first half of 2022. And nearly 1.35 Samantha Wilner, et al.
LEVO Health
JUNE 14, 2024
Reducing No-shows and Improving Wait Times According to an MGMA stat poll , 89% of medical groups report that their patient no-show rates have either increased or stayed the same between 2022 to 2023. As the healthcare landscape evolves, so does the need for innovative approaches that resonate with patients and streamline operations.
PM360
JULY 26, 2022
When asked which screenings their doctor recommended to them over the past two years, surveyed LGBTQ+ patients listed HIV (30%), sexually transmitted diseases (33%), and depression (25%) as the three most-recommended screening suggestions for all LGBTQ+ patients.
Clarivate
MAY 19, 2022
We only selected authors who published an article in 2021 or 2022 with no publications prior to 2021, as this likely indicates a researcher at the onset of their scientific endeavor. We then calculated the ‘academic age’ of these authors, which involved looking at the difference between their first and last year of publication.
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