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Healthcare Marketing & Advertising Expert Roundup: Best of 2022

Healthcare Success

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. Another major theme we kept going back to in 2022 was generational marketing to groups like Gen X and Seniors. Market to Doctors? How to define your doctor audience.

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U.S. Gastrointestinal Endoscopic Devices Market Growth (2022-2030)

Medico Reach

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. Symphony Health Solutions, practitioner insight’s data, 2022.

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Four ways Biogen is tackling digital innovation in neurological disease

pharmaphorum

He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases. Engineers, investors, doctors, researchers, business folks… That’s the ecosystem we need to make it work. Dr Yacine Hadjiat is global head of Biogen Digital Health Solutions.

Patients 137
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GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. million views of its diabetes and obesity-related content, which is 400% more views than in the first half of 2022. And nearly 1.35 Samantha Wilner, et al.

Doctors 72
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The future of research in Ukraine is under threat

Clarivate

We only selected authors who published an article in 2021 or 2022 with no publications prior to 2021, as this likely indicates a researcher at the onset of their scientific endeavor. We then calculated the ‘academic age’ of these authors, which involved looking at the difference between their first and last year of publication.

Doctors 98
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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

When asked which screenings their doctor recommended to them over the past two years, surveyed LGBTQ+ patients listed HIV (30%), sexually transmitted diseases (33%), and depression (25%) as the three most-recommended screening suggestions for all LGBTQ+ patients.