Scott’s Directories

SEPTEMBER 20, 2022

The year 2022 has produced many new B2B marketing trends in the healthcare sector. Statistics from CB Insights reveal that more than 12,000 medical tech-related startups cater to the healthcare sector worldwide. This shows that these healthcare marketing trends will only keep increasing as the years go by.

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PM360

DECEMBER 14, 2022

On top of this, the struggles of diagnosing and treating mental illnesses has increased for PCPs and NPs as they are increasing their referrals to mental health specialists over the past two years (63%) while availability of that healthcare has become limited. Doctor Docs: Rep Access to HCPs Increases Post-Pandemic.

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LEVO Health

OCTOBER 9, 2023

The healthcare landscape is undergoing a seismic shift, with telemedicine playing a pivotal role. Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. But it’s not just about the numbers.

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Medgadget

DECEMBER 21, 2022

Medgadget was recently invited to Taiwan to cover the 2022 Healthcareᐩ Expo in Taipei. Consisting of over 2000 exhibitors in two massive halls, the main hall showcased the best of Taiwan’s healthcare industry. Big Tech is Invested in Healthcare. Here are some notable trends we observed while roaming the aisles.

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Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Photo by Anthony Shkraba on Pexels.

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Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. She replied with a smile, “menopause.”

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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Eversana Intouch

MARCH 30, 2022

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them! 2022 Pharma Marketing Trend to Watch: Musical Chairs.

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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World of DTC Marketing

MARCH 2, 2022

Of course, people would rather use telehealth than go through the hassle of scheduling and visiting their doctor, but we need to understand the context of telehealth. When it comes to the hype around “telehealth” and other healthcare start-ups, we all need to ask hard questions and ask what’s hidden in general research.

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Medico Reach

JULY 21, 2022

The international virtual reality and augmented reality market in healthcare are expected to grow at a rate of 27.2% from 2021-2028. Rising healthcare costs and the need for innovations have boosted the growth of AR and VR in the medical industry. Augmented Reality and Virtual Reality in Healthcare Market Size.

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.

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Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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eatNgage

FEBRUARY 15, 2022

How eatNgage is Transforming the Healthcare Industry. When it comes to healthcare organizations, eatNgage plays a vital role in helping to improve efficiency and save money. Here are a few examples of healthcare facilities can utilize eatNgage: 1. Here are a few examples of healthcare facilities can utilize eatNgage: 1.

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pharmaphorum

DECEMBER 11, 2022

He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases. The explosion of data and innovation in healthcare has created problems for physicians, who can often have trouble keeping up with the medical literature. About Biogen.

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pharmaphorum

JULY 21, 2022

The coaches serve to augment the care they receive from a clinical healthcare provider. Doctors have a limited amount of time to spend with their patients – 15 minutes increments, 20 minutes at best – just because that’s how much time they have. Frontiers Health 2022: YourCoach from Frontiers Health on Vimeo.

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PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology.

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pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. And the patient is, really, what healthcare is all about.

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Medico Reach

OCTOBER 17, 2022

from 2022 to 2030. What really matters are the orthopedic medical device trends that are already shaping the healthcare industry. Advancements in medical technology will always be a favorite topic of discussion when analyzing the healthcare sector. Healthcare executives are also looking into AR spinal surgical systems.

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pharmaphorum

OCTOBER 1, 2022

With Frontiers Health 2022 mere weeks away, we continue to interview members of the steering committee, gaining insight into what to expect from Milan. Now on his third venture, in fact, he was involved in a start-up doctor rating platform over a decade ago. But he does admit a considerable excitement about Frontiers Health 2022. “I

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Eversana Intouch

MARCH 15, 2022

How do you remain inspired – and inspiring – when you’re living in 2022, with everything that means? ON OUR PURPOSE Truly top-tier healthcare speakers abounded, from Surgeon General Dr. Vivek Murthy to Pfizer CEO Albert Bourla, and spoke at length. It needs to be done with doctors, nurses, and patients.”

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Clarify Health

JULY 11, 2024

By leveraging data analytics to optimize and expand telemedicine capabilities, payers can effectively address the critical challenge of extending quality healthcare to underserved areas while managing costs. Long wait times can be frustrating for patients, but telemedicine can facilitate quick and easy access to healthcare.

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PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

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PM360

AUGUST 9, 2022

A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. References: 1. References: 1.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. In fact, in a July 2022 survey of 1,004 adults in the U.S. In fact, in a July 2022 survey of 1,004 adults in the U.S. That’s not to say they are no longer seeing their doctors.

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Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. But first, let’s introduce the speakers!

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Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum. The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. But first, let’s introduce the speakers!

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Clarivate

JUNE 23, 2022

To learn more, check out our report, Oncology Drugs to Watch: Top 15 takeaways from ASCO 2022. She has a particular interest and expertise in immuno-oncology and received her doctorate from the University of Oxford. The post Antibody drug conjugates and bispecifics seize the spotlight at ASCO 2022 appeared first on Clarivate.

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pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. Apps related to healthcare are a broad, growing category. As of August 2022, the iPhone boasts more than 2.18 The iPhone’s potential to bundle one suite of tools featuring every healthcare and healthcare-adjacent app (ovulation trackers, heart rate monitors, diet apps, fitness apps, HSA apps, etc.)

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pharmaphorum

OCTOBER 5, 2022

As we close in on Frontiers Health 2022, pharmaphorum is chatting with members of the Steering Committee to give you a sneak peek of what to expect in Milan. As these technologies mature and the infrastructure emerges to support them, one big question is how they will slot into the global commercial landscapes of healthcare.

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