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Roche scores FDA nod for prefilled syringe version of Vabysmo, easing its administration

Fierce Pharma

Since Roche gained approval for its eye disease medication Vabysmo in 2022, it has stormed a market dominated by Regeneron and Bayer’s Eylea. Since Roche gained approval for its eye disease medication Vabysmo in 2022, it has stormed a market dominated by Regeneron and Bayer’s Eylea.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

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Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

Advocate Aurora Health and Atrium Health completed their merger in December 2022 becoming the 5th largest nonprofit health system in the country.] ” OK, so it’s not full proof but it gets most of the grunt work done, and the doctor can review and fix any errors before approving the note.

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Pfizer settles Biohaven kickback claims case for $59.7m

Pharmaceutical Technology

Biohaven, acquired by Pfizer in 2022, allegedly took doctors to high-end restaurants and paid speaker honoraria for preferential prescriptions.

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The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022

PM360

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. P&G’s Nervive had the highest performing OTC creative in the first half of 2022 after the brand’s launch just last year. Impressions. 320 million. Brand / Creative.

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Does CVS have a crystal ball into the future?

World of DTC Marketing

You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. Healthcare is ripe for disruption, and CVS could be blazing new trails. Competitors are lining up.

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Healthcare Marketing & Advertising Expert Roundup: Best of 2022

Healthcare Success

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. Another major theme we kept going back to in 2022 was generational marketing to groups like Gen X and Seniors. Market to Doctors? How to define your doctor audience.