Clarify Health

AUGUST 16, 2022

Having real-time data on things like service line-specific market share, payer mix, and utilization trends can better inform your hospital growth strategies and strengthen your market positioning as competition continues to heat up. With significant volume shifting to ASC’s, hospitals now have even less complete data on patient journeys.

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Physicians Competition Marketing Healthcare 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

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Pharmaceutical Technology

DECEMBER 5, 2022

However, the lack of in-person administration by physicians will likely also impact patient compliance. Overall, Aurinia’s Lupkynis is expected to face tough competition from Benlysta in LN, which received FDA approval in December 2020 and EMA approval in May 2021.

Food and Drug Administration 59

Food and Drug Administration Physicians Competition FDA 59

PM360

SEPTEMBER 21, 2023

They do not have biosimilar or generic competition available in the market. They represent the top 10 eligible products based on highest gross Medicare spending between June 2022 and May 2023. Additionally, highly competitive classes, such as rapid-acting insulin and immunologics are included on the selected drug list.

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Manufacturing Marketing Competition Physicians 111

Clarivate

JULY 3, 2024

However, to realize the promise of these and other innovations, MedTech companies must navigate a fast-changing clinical, competitive and regulatory environment that presents a complex web of challenges. The dealmaking environment appears primed for a resurgence after a post-pandemic retrenchment.

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Competition Medical Government Marketing 52

Clarify Health

AUGUST 16, 2022

Key takeaway: In order to remain competitive during an economic downturn, hospital executives need to prioritize specific levers of growth: – Increasing market share on specific high-spend service lines. – Partnering with the right physicians that retain and capture the most volume in your market(s).

Physicians 52

Physicians Competition Marketing Healthcare 52

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations.

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Healthcare Healthcare Marketing Competition 113

European Pharmaceutical Review

JULY 18, 2022

Nebido is typically administered by a physician every 10-14 weeks for treatment of male hypogonadism or testosterone deficiency, It can also be used to treat clinical symptoms such as regression of secondary sexual characteristics, change in body composition, asthenia, reduced libido or erectile dysfunction.

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Medicine Physicians Competition Patients 98

PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Sales is No Longer an Individual Sport.

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Sales Pharma Physicians Electronics 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. Statistics from the U.S.

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Healthcare Healthcare Marketing Media 52

Clarify Health

SEPTEMBER 5, 2023

Members often compare networks when choosing a Medicare Advantage or employer-sponsored health plan to see how much it will cost them in premiums, which physicians and specialists are in-network, and if there are any add-on benefits. Health plans need to know where their members are being referred to by their primary care physicians.

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Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

JULY 26, 2023

Since passage of the Inflation Reduction Act (IRA) in August 2022, the focus of many industry analysts and pharmaceutical companies has been on two important first order concerns: identifying products to be negotiated by the Centers for Medicare & Medicaid Services (CMS) and assessing the direct impact on prices.

Manufacturing 98

Manufacturing Pharma Competition Distribution 98

Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. While marquee IDNs attract national headlines, these smaller systems reflect how markets are adjusting to an increasingly value-based and competitive landscape. ChristianaCare’s future expansion plans could escalate the competition between Highmark and UPMC. ChristianaCare, Wilmington, Delaware.

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Networking Healthcare Healthcare Competition 52

Clarify Health

AUGUST 3, 2023

But the effect of public prices will ripple beyond patient choice and into physician referral patterns as well, with both actors incorporating price into their decision-making process much easier than before. One 2022 report found that preventing patients from leaving a care system could increase revenue by 17%.

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Networking Healthcare Healthcare Patients 52

Clarify Health

MARCH 2, 2021

The hospital strategy team anticipates and plans for changing market dynamics, competitive pressures, consumer behaviors, technological advances, evolving regulations, and macro and micro factors that impact health. Who are the highest volume physicians left in the market to recruit? Request a demo to learn more.

Physicians 52

Physicians Recruitment Marketing Competition 52

Clarivate

OCTOBER 24, 2023

For example, major joint replacement surgeries in ambulatory surgery centers (ASCs) experienced a 30% growth from 2020 to 2022, with 60% of ASC directors and surgeons expecting this trend to continue. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

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Sales Strategy Marketing Sales Competition 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022. The No Surprises Act sets a January 1, 2022 deadline for health plans to adhere to the new requirements and billing protections.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

PM360

JUNE 11, 2022

This transition has been fueled, in part, by the learnings from the pandemic: More than 40% of physicians indicated that they do not want to go back to the old model and intend to permanently restrict sales force access in favor of digital options. Additionally, deeper data breaks by ad type, creative unit, etc.,

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Marketing Physicians Media Patients 75

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. 2023), A Site-of-Service Intervention to Change Physician Behavior and Generate Net Savings.

Physicians 52

Physicians Prescription Medicine Healthcare 52

PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. NSF, “Pharma Pipeline at an All-Time High,” from Informa Pharma R&D Annual Review 2022 (May 2022). See resource here.

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Medical science Medical Customer Relationship Management Doctors 95

Clarify Health

MARCH 26, 2024

As hospitals become more familiar with the mechanics of price transparency, they can start to post more comprehensive data in addition to prices to further differentiate from the competition. Enriching price transparency with quality and outcomes data to uncover value In 2022, healthcare spending in the U.S. over the previous year.

Healthcare 52

Healthcare Healthcare Patients Competition 52

PharmaKinnex

AUGUST 23, 2022

August 23, 2022. The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. Today, in 2022, the industry is changing again, and in some big, exciting ways. The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! dstansberry@costellocreativegroup.com.

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Pharma Sales Sales Strategy Marketing 52

Clarivate

JUNE 28, 2024

The quality of training data is another significant hurdle, while the knowledge and trust of physicians in AI-supported systems can also pose a challenge. Moreover, there can be misaligned incentives within the healthcare system for these manufacturers that may not support the adoption of AI (Teodoridis, 2022). References: Goldfarb, A.,

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Healthcare Healthcare Healthcare Provider Medical 52

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum. Dr. Greg Sweat also joined the discussion, bringing both a physician and payer perspective to the panel. A trained physician, Dr. Sweat serves as the Chief Medical Officer and SVP of Health Services at Blue Cross Blue Shield of Kansas City.

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Dr. Greg Sweat also joined the discussion, bringing both a physician and payer perspective to the panel. The regulation required concrete companies to disclose negotiated prices.

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

PM360

AUGUST 9, 2022

In addition to dealing with the challenges of the pandemic, you were also launching into a competitive migraine market. After we were approved, our shareholders would ask a similar question, “How can a small company compete in a very large, competitive market?” Together, those physicians gave us access to about 35% of the market.

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Pharmaceutical Physicians Pharma Competition 72

Pharmaceutical Technology

JANUARY 10, 2023

Type 2 diabetes (T2D) is a crowded and competitive landscape with multiple “me-too,” generic and biosimilar drugs entering the market, with market growth primarily driven by an increasing prevalent population across nine major markets (9MM: US, France, Germany, Italy, Spain, UK, Japan, China, and India).

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Marketing Physicians Leads Sales 52

Clarify Health

JUNE 9, 2023

As markets become ever more competitive, hospital diversification is becoming a top strategy for health system leaders. Atrium Health and Advocate Aurora Health made a big splash when they merged into a $27 billion, 67-hospital health system in 2022 to become the fifth largest non-profit health system in the U.S. in significant ways.

Physicians 52

Physicians Patients Healthcare Healthcare 52

Clarify Health

JUNE 8, 2023

Those who harness data, using the right analytics and business intelligence software, can identify the right growth opportunities, streamline revenue cycle management and improve patient experience and loyalty — all “musts” to remain competitive in an industry with shifting reimbursement patterns and a stream of new, disruptive entrants.

Healthcare 52

Healthcare Healthcare Physicians Patients 52

PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. Video Advertising Becomes a Must.

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Marketing Patients Healthcare Healthcare 91

PM360

AUGUST 9, 2022

Critical success factors always include: Gain prescriber awareness of the brand, its competitive advantages, and how to use the brand effectively. Competition is fierce, and market share between the two players has solidified. Then you can attract physicians with banner advertising to visit your unbranded website.

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Marketing Doctors Competition Sales 98

pharmaphorum

DECEMBER 2, 2022

Enrolling for clinical trials has become more challenging in recent years, with trial competition, increasingly complex protocols, and precision medicine targeting more niche patient populations. Using real-time data to track the trends at the physician level can be critical for successful enrolment in these scenarios. March 2022.

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Competition Leads Patients Electronics 96

Clarivate

OCTOBER 25, 2023

Despite much lower volumes, autoimmune drugs Stelara and Enbrel likely joined the list due to higher wholesale acquisition costs (per Clarivate 2022 Part D claims data). Unlike in Part D, Part B drugs are physician administered and there is less certainty regarding which drugs will be tapped for negotiations (i.e.,

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

PM360

JUNE 11, 2022

This article will explore how life sciences marketers can increase their competitive advantage by applying the discipline’s basic principles to their own strategies. In terms of branding, this judo principle lies at the nexus of three interrelated concepts: market research, competitive analysis, and brand positioning.

Marketing 52

Marketing Competition Pharma Manufacturing 52

PM360

APRIL 5, 2023

The custom creative educates physicians where they practice, increasing adoption and utilization of their timesaving AI-driven solution.” Best POC Media Partner to Elevate the Educational Experience Physician’s Weekly won for adding augmented reality to its in-office Patient Exam Room posters that cover 20 medical conditions and counting. “In

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Marketing Education Media Patients 52

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

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Marketing Physicians Patients Doctors 52