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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

Lewis, Founder & CEO of eHealthcare Solutions and Tap Native, offers his top ten predictions for what’s ahead for pharma in 2022. While large corporations with mega campuses will start to “return to campus” in 2022, if they haven’t already, few are drawing hard lines around a full-time return. In this article, R.J.

Pharma 105
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Three Strategies to Optimize Healthcare Provider Networks in New and Existing Markets

Clarify Health

Optimizing provider networks is the number one way to do so. Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. This makes network design a key factor in any member retention strategy. Payers are constantly looking to improve member outcomes while lowering costs.

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How payers can use price transparency as a competitive advantage 

Clarify Health

Since July 2022, CMS has required most group health plans and issuers of group or individual health insurance to post price information for covered items and health services. For most, the concept of price transparency has been approached as a compliance necessity. However, it offers far more than just adherence to regulations.

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Collaborations between pharma and academia increase

European Pharmaceutical Review

The benefits of exposing students to the industry this way enables both parties to share knowledge, experience and provides students networking opportunities that can be difficult to obtain for such a competitive industry, said ABPI. It also found that The University of Bath, UK hosted the most industry placements: 61 in 2019 and 2022.

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How health plans are leveraging rate intelligence to drive impact in 2022

Clarify Health

Now more than ever, rate intelligence is a must-have for health plan strategy and network leaders. Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value.

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UnitedHealth-Walmart partnership heats up U.S. Medicare provider competition

Clarivate

Insurers that incentivize using Walmart facilities in Medicare Advantage and prescription drug plans (PDPs) have seen success; Humana has a long-running standalone Part D plan with Walmart pharmacies as preferred network locations. million lives, per Clarivate TM enrollment data as of January 2022. million covered lives, ahead of No.

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Leveraging telemedicine for enhanced healthcare network efficiency

Clarify Health

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. This approach not only broadens member bases but also introduces significant operational efficiencies. in 2019 to 86.5%