PM360

MAY 21, 2024

In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022. CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers. catherinepitman@miqdigital.com CATHERINE PITMAN Sr.

Media 105

Media Healthcare Healthcare Marketing 105

Clarify Health

DECEMBER 21, 2021

The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022. This often occurs when a provider is dropped from or chooses to leave the health plan’s network.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Pharmaceutical Technology

JANUARY 6, 2023

Throughout 2022, Novartis was at the opposing ends of legal cases. The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97

Impetus Digital

AUGUST 2, 2024

In 2022, the AI-fuelled pipeline reportedly expanded at an annual rate of almost 40%. As a result, AI-powered monitoring tools can provide patients with personalized treatment recommendations while continuously monitoring their health and alerting healthcare providers to potential issues in real time.

Pharma 92

Pharma Manufacturing Medicine Marketing 92

Clarivate

JUNE 28, 2024

Moreover, there can be misaligned incentives within the healthcare system for these manufacturers that may not support the adoption of AI (Teodoridis, 2022). The patent was first applied by FUJIFILM in July 2022 and published in March 2023. The patent was published in June 2021, and the status is pending as of now.

Healthcare 52

Healthcare Healthcare Medical Healthcare Provider 52

Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst.

Networking 52

Networking Healthcare Healthcare Competition 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. 27, 2022,” the guidance from CMS said.

Healthcare 52

Healthcare Healthcare Insurance Networking 52

Clarivate

APRIL 24, 2023

After Walgreens upped its ownership stake in the primary-care company VillageMD from 30 to 63 percent and then announced plans to operate 1,000 clinics by 2027, the writing was on the wall: to stay competitive and manage costs in CVS’ newly integrated Aetna plan, CVS could benefit by making a larger bid for primary care of its own.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

European Pharmaceutical Review

DECEMBER 21, 2022

16,17 However, care must be taken to ensure that chemicals from biomass are not produced in competition with food production and do not have a negative impact on the environment or natural habitats. Chem Rev 2022 122 (3), 3637‒3710. ACS Sustain Chem Eng 2022 10 (16), 5148‒5162. PNAS 2022, Vol. 33, February 2022, 100586.

Manufacturing 97

Manufacturing Pharmaceutical Healthcare Healthcare 97

Contrarian Sales Techniques

NOVEMBER 19, 2024

On the other hand, original manufacturers often face tough competition, as the market becomes flooded with alternatives. Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike. In 2022, it was valued at approximately $898.7

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40

Pharmaceutical Representative Training

OCTOBER 9, 2024

Introduction In today’s competitive business environment, sales professionals face the challenge of optimizing their time and resources to achieve success. In this competitive world of sales, especially in pharmaceuticals, the mantra “quality over quantity” holds true. References: Gopalakrishna, S., Crecelius, A.

Prospecting 52

Prospecting Sales Pharmaceutical Sales Leads 52

Rep-Lite

JULY 27, 2023

Moreover, we’ll shed light on the evolution of medical sales techniques and strategies, the impact of technology, and the importance of talent acquisition to thrive in this competitive domain. They serve as the primary link between healthcare providers and cutting-edge medical solutions.

Sales 52

Sales Medical Medical sales Sales Strategy 52

European Pharmaceutical Review

SEPTEMBER 29, 2022

Some drug products are susceptible to active pharmaceutical ingredient (API) shortages for a variety of reasons and bifurcation in the market for finished dosage form product between brand and generic drugs, for example, likewise can affect the degree of competition and product diversification in a market. April 2022. October 2019.

Management 97

Management Food and Drug Administration Manufacturing Pharmaceutical manufacturing 97

Pharmaceutical Representative Training

JANUARY 8, 2025

Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1] 1] How can mastering pharmacology give sales reps a competitive advantage when meeting with prospective HCPs? References: 1. Explore Pharmacology. Coursera Staff.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition. 2022 [link] 3. 4] References: 1. Biologic Meds.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. How do healthcare mergers and acquisitions benefit patients? There is division in the healthcare industry over the pros and cons of healthcare mergers and acquisitions.

Leads 52

Leads Healthcare Healthcare Patients 52

PharmaKinnex

MAY 15, 2022

May 15, 2022. will get the message across clearly and consistently, breaking through the noise of the competition and helping you make progress in previously untapped areas. Healthcare Providers Are Overwhelmed. How Can Marketing Support The Sales Team’s Success? Today’s Hiring Market Is A Challenge.

Sales 52

Sales Marketing Training Recruitment 52

Nixon Gwilt Law

JULY 11, 2022

Importantly, this requirement prevents providers from outsourcing essential care management activities to third-party vendors in the same way they often do for other care management services like Chronic Care Management (“CCM”) and RPM and has resulted in lower-than-anticipated adoption of RTM to date.

Physicians 52

Physicians Management Healthcare Provider Patients 52

Pharmaceutical Technology

NOVEMBER 30, 2022

billion in 2022 alone to expand capacity. NICE has only allowed healthcare providers to prescribe continuous treatment of the drug for two years. To overcome manufacturing issues, in December 2021, Novo Nordisk announced its plans to build three new manufacturing facilities.

Medical 105

Medical Manufacturing Insurance Side effects 105

Clarify Health

MARCH 17, 2023

One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks.

Healthcare 52

Healthcare Healthcare Competition Networking 52

PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

Media 52

Media Prescription Healthcare Provider Patients 52

Pharmaceutical Technology

NOVEMBER 30, 2022

billion in 2022 alone to expand capacity. NICE has only allowed healthcare providers to prescribe continuous treatment of the drug for two years. To overcome manufacturing issues, in December 2021, Novo Nordisk announced its plans to build three new manufacturing facilities.

Medical 98

Medical Manufacturing Insurance Side effects 98

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. “Is it a good or bad thing?

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum. The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. “Is it a good or bad thing?

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

Healthcare Success

FEBRUARY 8, 2023

Moreover, paid search delivers tremendous advantages and provides near-immediate feedback in the form of actionable data. Google Ads are also: Optimizable Flexible Fast Precise Finally, Google Ads is also an excellent tool for marketing healthcare providers on a location-by-location basis. Keep Search-Intent Front and Center 6.

Healthcare 59

Healthcare Healthcare Marketing Competition 59

Clarify Health

JULY 11, 2024

Telemedicine supports timely and convenient care Wait times to see a doctor have increasingly gotten longer, with the wait for a new patient appointment increasing to 26 days in 2022. Long wait times can be frustrating for patients, but telemedicine can facilitate quick and easy access to healthcare.

Networking 52

Networking Healthcare Healthcare Patients 52

Healthcare Success

JULY 1, 2024

Mental health organizations must take a proactive approach to remain competitive with market disruptors. is paving the way for other healthcare organizations by implementing transgender-inclusive healthcare policies and investing in culturally competent care training for its healthcare providers.

Healthcare 68

Healthcare Healthcare Marketing Education 68

Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. They act as a bridge between their company and healthcare providers, educating them on the benefits of their products and persuading them to adopt them in their practice.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Evolve Your Success

APRIL 11, 2023

We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. We have had the first implants of the product or the first use of the products mid-year in 2022 but remember, this is an emergency department product. It’s very competitive.

Sales 130

Sales Medical Medical sales Media 130

Healthcare Success

AUGUST 29, 2022

This burgeoning area offers plenty of market opportunities for innovative hospitals and healthcare providers. only, Tweets from March 1, 2021 - March 2022). As this trend toward holistic health continues to rise, brands must take a 360-degree view of all health-related consumer activities to remain competitive.

Marketing 52

Marketing Media Ethics Engineering 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

Impetus Digital

MARCH 15, 2024

In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. However, with rapid growth comes growing pains.

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

PM360

AUGUST 9, 2022

With these launches came more complex science, which pushed biopharma’s evolution to integrate more medical engagement alongside the existing commercial focus for healthcare providers and payers. Driving scale in a slow-moving healthcare ecosystem is not just a challenge for cell and gene therapies. The Payoff Is Real.

Biopharma 69

Biopharma Marketing Healthcare Healthcare 69

PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. The brands that can adapt the fastest and be the most valuable to the user will stand out in the growing competitive space.

Marketing 52

Marketing Physicians Patients Doctors 52

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. When well executed, social listening can be used to inform market research, competitive intelligence, brand planning, and congress engagement initiatives. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 103

Media Healthcare Healthcare Education 103

Impetus Digital

JANUARY 3, 2023

Healthcare Provider (HCP) Marketing. When well executed, social listening can be used to inform market research, competitive intelligence, brand planning, and congress engagement initiatives. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 52

Media Healthcare Healthcare Recruitment 52