World of DTC Marketing

JUNE 13, 2022

Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums.

Insurance 201

Insurance Healthcare Healthcare Consulting 201

World of DTC Marketing

JUNE 7, 2021

Eight US antitrust bills targeting the pharmaceutical industry have been recently introduced, addressing a gamut of alleged anti-competitive activity. Senator Amy Klobuchar has proposed the Competition and Antitrust Law Enforcement Reform Act. Financial Times. A perfect example of industry pricing issues is insulin.

Pharma 187

Pharma Retail Competition Prescription 187

PM360

NOVEMBER 9, 2023

Award-winning health and wellness advertising agency AbelsonTaylor Group received the inaugural ACE Aspire Award for its employee Psychological Safety Initiative from the Healthcare Businesswomen’s Association (HBA). In 2022, AbelsonTaylor developed and implemented a large-scale, ongoing Psychological Safety initiative for its 300 employees.

Safety 111

Safety Healthcare Healthcare Recruitment 111

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

European Pharmaceutical Review

NOVEMBER 30, 2023

The company stated that based on the IQVIA’s 2022 report: The impact of biosimilar competition in Europe , as of 2022 “the cumulative savings at list prices from the impact of biosimilar competition in Europe reached over €30 billion. Furthermore, since the launch of biosimilars these provided nearly 4.5

Marketing 111

Marketing Medicine Competition Distribution 111

pharmaphorum

JANUARY 21, 2022

As the COVID-19 pandemic continues to impact the healthcare landscape, and the digital transformation of the life sciences industry gathers pace, what can we expect to see in 2022? Join us on Friday 21 January at 2.00pm CET to find out how life science companies can stay ahead of the competition in 2022.

Competition 52

Competition Healthcare Healthcare 52

Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Clarify Health

FEBRUARY 20, 2024

Since July 2022, CMS has required most group health plans and issuers of group or individual health insurance to post price information for covered items and health services. For most, the concept of price transparency has been approached as a compliance necessity. However, it offers far more than just adherence to regulations.

Competition 52

Competition Marketing Healthcare Healthcare 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

Healthcare 68

Healthcare Healthcare Marketing Education 68

Clarivate

DECEMBER 19, 2022

million lives, per Clarivate TM enrollment data as of January 2022. Under its CenterWell subsidiary Humana planned to operate 240-260 senior-only primary-care clinics by the end of 2022 while entering new markets such as Dallas-Fort Worth, Phoenix, Louisville, Nashville and Charlotte. million covered lives, ahead of No.

Competition 52

Competition Retail Insurance Marketing 52

European Pharmaceutical Review

APRIL 11, 2024

As of September 2022, there were around 39 biosimilars approved and 22 marketed, the report stated. This has resulted in “increased competition and price pressure, driving the growth of the biosimilar market”. The latter of which is important in “gaining a competitive advantage”, the author noted. million by 2032, at 17.6

Marketing 105

Marketing Competition Manufacturing Medicine 105

Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

Healthcare 68

Healthcare Healthcare Marketing Media 68

European Pharmaceutical Review

NOVEMBER 16, 2023

With procurement practices across Europe having a strong price focus, over time, this could impact the “sustainability of biosimilars and decrease competition, as well as reducing supply reliability”, the report acknowledged. “As Act4Biosimilars is supported by its founding sponsor, Sandoz.

Marketing 110

Marketing Education Competition Consulting 110

Clarify Health

FEBRUARY 18, 2022

Health plans need to supplement rate intelligence with provider performance analytics to maintain market competitiveness, ensure advantageous provider negotiations, and affirm value. Rates and performance insights are critical to assessing the value of care, but they’re not as simple to acquire as it may seem.

Networking 52

Networking Competition Engineering Marketing 52

Pharmaceutical Technology

JANUARY 30, 2023

According to GlobalData’s Drugs database, there were 22 prophylactic vaccines in development for COVID-19 with sales forecasts available in H2 2022. According to GlobalData’s Drugs database, there were 22 prophylactic vaccines in development for COVID-19 with sales forecasts available in H2 2022.

Sales 52

Sales Leads Competition Medicine 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

Healthcare 52

Healthcare Healthcare Insurance Networking 52

PM360

AUGUST 29, 2022

Providing all Americans with access to affordable, quality healthcare is one of the most significant social and economic challenges of our time. As a result, the pandemic revealed healthcare vulnerabilities, complex realities, and ever-increasing measures to reduce costs. Through June 2022, average real weekly earnings are down 4.4%

Food and Drug Administration 98

Food and Drug Administration Medical Healthcare Healthcare 98

pharmaphorum

JULY 14, 2022

Bayer’s venerable testosterone replacement product for men with hypogonadism – Nebido – is being sold to Grünenthal as the group continues a revamp of its healthcare business. The two companies said the transaction is expected to close by the end of 2022, subject to approval by the competition authorities.

Competition 97

Competition Pharma Sales Medicine 97

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Healthcare Success

FEBRUARY 8, 2023

Google Ads (and its much smaller competitor Microsoft) work so well because they target people actively searching for healthcare solutions. Google Ads are also: Optimizable Flexible Fast Precise Finally, Google Ads is also an excellent tool for marketing healthcare providers on a location-by-location basis. Sharpen Your Parameters 14.

Healthcare 59

Healthcare Healthcare Marketing Competition 59

PM360

NOVEMBER 21, 2024

In late 2022, Corcept’s marketing team found itself at a critical juncture in the dozen-year-long history of its established brand, Korlym®. A rapidly changing clinical landscape and new competitive entrants had threatened Korlym’s established positioning in the marketplace.

Marketing 52

Marketing Education Prescription Sales 52

European Pharmaceutical Review

DECEMBER 2, 2022

Vaccines Europe has unveiled its first pipeline review of its 15 members companies, with 100 vaccine candidates as of July 2022. . Increase awareness of the benefits of adult vaccination among citizens and healthcare professionals. healthcare budget on?immunisation, Improve access and convenience to immunisation for adults.

Healthcare 98

Healthcare Healthcare Competition Pharmaceutical 98

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. But first, let’s introduce the speakers!

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum. The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. But first, let’s introduce the speakers!

Healthcare 52

Healthcare Healthcare Physicians Insurance 52

Clarify Health

JUNE 8, 2023

Healthcare leaders are swimming in a deluge of data. Without the right healthcare business intelligence tools to make sense of it, it’s easy to drown in the sea of data points. Navigating the data is of the utmost importance for today’s savvy healthcare leaders. Relying on old approaches won’t cut it.

Healthcare 52

Healthcare Healthcare Physicians Patients 52

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. But consolidation in healthcare markets is not with its critics, with some experts raising concerns over increasing prices due to decreased competition and eliminating services.

Leads 52

Leads Healthcare Healthcare Patients 52

Pharmaceutical Technology

JULY 28, 2022

FDI experts at Investment Monitor have highlighted the following list of factors as most important to life sciences companies considering a greenfield investment in 2022: labour, education, industry clusters, domestic market, infrastructure, business environment, costs and quality of life. appeared first on Pharmaceutical Technology.

Transportation 52

Transportation Education Marketing Networking 52

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn. Clarivate research indicates biosimilar competition will drive down prices and relative market share of HUMIRA ® in the U.S. from 91% in 2023 to 36% by 2031.

Marketing 97

Marketing Physicians Manufacturing Competition 97

PM360

JUNE 26, 2023

In its 2022 edition, the Access to Medicine Foundation report 2 analyzed the access strategy of 180 products across the top 20 pharmaceutical companies, of which 102 are on the WHO essential medicine list. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

Clarify Health

JULY 11, 2024

By leveraging data analytics to optimize and expand telemedicine capabilities, payers can effectively address the critical challenge of extending quality healthcare to underserved areas while managing costs. Long wait times can be frustrating for patients, but telemedicine can facilitate quick and easy access to healthcare.

Networking 52

Networking Healthcare Healthcare Patients 52

Clarify Health

SEPTEMBER 5, 2023

Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization. Referral pattern tracking is one of the lowest-hanging fruits when it comes to optimizing healthcare networks. However, doing so properly is time-consuming.

Networking 52

Networking Healthcare Provider Healthcare Healthcare 52

PM360

MAY 21, 2024

In 2023, 55% of biopharma campaigns measured by Veeva Crossix included streaming, up 10% from 2022. By harnessing the creative potential of CTV, healthcare organizations can craft engaging content tailored to their target audience. Biopharma marketers are following their audiences and investment in this channel continues to increase.

Media 105

Media Healthcare Healthcare Marketing 105

Modus

OCTOBER 28, 2022

As one of the largest sectors in the healthcare industry, there are currently over 900 medical device companies ( IBIS 2022 ) making it a continually fast-growing and competitive market. Most sales reps in this field face similar challenges such as: engaging potential buyers. being responsive to prospects and customers.

Medical 52

Medical Prospecting Sales Competition 52

Nixon Gwilt Law

NOVEMBER 16, 2021

If you are in the digital health industry, particularly the remote patient monitoring (“RPM”) space, you have likely heard of the remote therapeutic monitoring (“RTM”) codes finalized in the 2022 Medicare Physician Fee Schedule Final Rule (the “Final Rule”). blood pressure monitors and pulse oximeters) as a new service line?

Physicians 52

Physicians FDA Medical Marketing 52

Medico Reach

OCTOBER 17, 2022

from 2022 to 2030. What really matters are the orthopedic medical device trends that are already shaping the healthcare industry. Advancements in medical technology will always be a favorite topic of discussion when analyzing the healthcare sector. Healthcare executives are also looking into AR spinal surgical systems.

Medical 98

Medical Food and Drug Administration Healthcare Healthcare 98