article thumbnail

Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language.

Pharma 217
article thumbnail

Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting which was reported by 80% of patients according to USA Today.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. People want to know about product costs and, more importantly, product side effects.

Marketing 192
article thumbnail

The fairytale of DTC TV ads

World of DTC Marketing

viewers surveyed in 2021 believe “they see the same advertisements too many times. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

article thumbnail

The immediate future of DTC

World of DTC Marketing

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296
article thumbnail

Novel anti-epileptic drug demonstrates efficacy

European Pharmaceutical Review

This helps “to avoid dramatic spikes that worsen side effects, and dips that allow seizures to return. It ran between January 2019 and September 2021. Among the results, the study revealed no signs of serious side effects such as heart problems, allergic reactions, or concerning skin discolorations.

article thumbnail

Early cell therapy successes start to turn the tide in lupus

Pharmaceutical Technology

Such developments, including a 2021 approval of AstraZeneca’s Saphnelo (anifrolumab) , prompted The Lancet Rheumatology to posit that 2022 could be a “banner year” for the condition. In the five-patient report, mild cytokine release syndrome, a common side effect with CAR-Ts was observed, but the treatment was considered well tolerated.