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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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As Apple Rolls Out Medication Tracking to all iPhones, Pharma Must Embrace Connectivity

pharmaphorum

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. According to a 2021 survey by Heady.io, almost 80 percent of users will abandon a transaction when they’re forced to download an app.

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Pear extends digital therapeutics partnership with Spero

pharmaphorum

Addiction treatment specialist Spero Health has expanded an agreement to use Pear Therapeutics’ prescription digital therapeutics (DTx) in its network of US clinics. million in the third quarter, with predictions that it will make between $14 million and $16 million from its prescription DTx range for the full year. billion.

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Pharmacy Innovation Series: the DEA Steps into Telepharmacy Regulation

Nixon Gwilt Law

In the Regulation of Telepharmacy Practice Advanced Notice of Proposed Rulemaking (“ANPRM”) published on November 17, 2021, the DEA requested additional insight from stakeholders regarding how telepharmacies are currently operating, especially in relation to dispensing controlled substances. Want to read more about telepharmacy on our blog?

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12 New Ways Companies Are Helping to Improve Adherence

PM360

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Best Medical Coding Companies In the USA

Medico Reach

Billion in 2021. Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. The medical coding market in the U.S. was valued at USD 17.9

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.