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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 billion across prescription meds, iSpot reports. on <b>TV</b> ads in 2021. That’s an increase of 4.8% year over year, which may not sound like much but marks pharma’s steady growth through the pandemic.

Pharma 217
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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s.

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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. People want to know about product costs and, more importantly, product side effects. The answer is “maybe.”

Marketing 192
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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

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7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Brand tracking.

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Prescribing shift for Pfizer’s Paxlovid expands access but draws questions

Pharmaceutical Technology

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck. How to get Paxlovid.