Pharma spent $3.9B on TV ads in 2021
World of DTC Marketing
JANUARY 13, 2022
(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 billion across prescription meds, iSpot reports. on <b>TV</b> ads in 2021. That’s an increase of 4.8% year over year, which may not sound like much but marks pharma’s steady growth through the pandemic.
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