PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. employers during June and July 2021. Prescription drugs costs are just a small part of healthcare costs (11%).

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

MedCity News

JANUARY 25, 2023

After launching an at-home vaginal microbiome test in 2021, Evvy its expanding its services. After taking a test, consumers can received personalized treatment, which may include prescriptions and one-on-one health coaching.

Prescription 93

Prescription Healthcare Healthcare 93

World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research.

Media 261

Media Pharma Prescription Healthcare 261

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Brand tracking.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. The health sector led the federal and state lobbying spending in 2021, continuing a trend from 2019 and 2020.

Pharma 238

Pharma Distribution Prescription Doctors 238

World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. Across the board, in­flu­encer mar­ket­ing was worth around $9.7 The answer is “maybe.”

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

AUGUST 7, 2022

According to a 2021 study , 1.1 percent in 2021, climbing to $287.6 Andrew Witty, its CEO, had a 2021 pay package worth $18.4 Pricing for prescription drugs is about as transparent as airline fares. had the mortality rates of other wealthy nations. 3, 2022, email to U.S. It also affects the industry as a whole.

Insurance 263

Insurance Doctors Government Physicians 263

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

Prescription 88

Prescription Healthcare Healthcare Medicine 88

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. For example, 26% of patients reported visiting pharma condition sites monthly in 2021 – up from 19% a year previous, at the outset of the pandemic. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend. As the U.S.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. The platform.

Medical 95

Medical Prescription Doctors Physicians 95

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. Three pending bills introduced in 2021 include strategies for reducing delay caused by Citizen Petitions. 2(1)(B)(i) (2021), [link] senate-bill/562/text. Senate Bill 562 (S. 562, 117th Cong. §

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

World of DTC Marketing

MARCH 11, 2022

consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MARCH 8, 2022

By the second quarter of 2021 , five of America’s largest health insurers reported a combined total of more than $11 billion in profits. One director told me, “people complain about the costs of prescription drugs, but most have company-paid insurance that absorbs those costs.”

Media 205

Media Pharma Insurance Prescription 205

Clarivate

AUGUST 28, 2024

1: Patient flows for Januvia versus generic sitagliptine, post-LOE, in France Source: Clarivate Patient Data Intelligence Merck/MSD’s DPP-IV inhibitor JANUVIA (sitagliptin) lost exclusivity for type 2 diabetes in Europe at the end of 2021. Clarivate’s ex-U.S. 5 markets (Germany, France, Spain, Italy and the U.K.)

Prescription 59

Prescription Marketing Patients Physicians 59

Clarivate

FEBRUARY 28, 2023

The REALITY study conducted in the United States, France, Italy, Spain and the United Kingdom in 2021 reported a distribution of ND4 (61%), ND6 (20%) and ND1 (18%) [6]. annually in the claims dataset for the period of 2018-2021. 9; 9/2021; p2461; DOI:10.1007/s00417-020-04993-1 [2] Ueda K et al. The Clarivate U.S.

Prescription 98

Prescription Patients Pharmacology Healthcare 98

Pharmaceutical Technology

MARCH 30, 2023

Between 1999 and 2021, overdose deaths from synthetic opioids excluding methadone increased 97-fold, and prescription opioid overdose deaths increased 4.9-fold, The FDA first approved Narcan 4mg nasal spray as a prescription drug in 2015. fold, with fentanyl overdoses being a major problem.

Food and Drug Administration 52

Food and Drug Administration FDA Prescription Manufacturing 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. GoodRx Q3 2021 Letter to Shareholders, November 10, 2021, [link].

Prescription 52

Prescription Medical Patients Distribution 52

Pharmaceutical Technology

JUNE 12, 2023

Addiction affects an estimated three million US citizens and claimed over 100,000 lives in 2021 alone. The North American opioid epidemic highlights limitations in opioid use, such as the potential for drug abuse and overdose.

Medical 143

Medical Prescription Management Manufacturing 143

World of DTC Marketing

OCTOBER 22, 2020

Yesterday I was talking to a DTC Director about the direction she is taking in 2021. The new healthcare consumer is faced with the challenge of shopping and saving: shopping for the price of prescription drugs or healthcare services and saving to pay for deductibles, out-of-pocket costs, and unanticipated medical emergencies.

Management 207

Management Pharma Patients Healthcare 207

Pharmaceutical Technology

JUNE 12, 2023

Patients with erectile dysfunction (ED) will now be able to access a topical treatment without the need for a prescription after the US Food and Drug Administration (FDA) greenlit Futura Medical’s Eroxon. Shares in Futura Medical rose following the FDA nod – opening 28% higher than the previous day’s (June 9) close.

Food and Drug Administration 52

Food and Drug Administration FDA Prescription Food 52

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year.

Insurance 225

Insurance Patients Doctors Physicians 225

pharmaphorum

NOVEMBER 2, 2022

spike in deaths in the 12 months to April 2021 to nearly 100,000. CVS meanwhile said it is “committed to working with states, municipalities and tribes, and will continue our own important initiatives to help reduce the illegitimate use of prescription opioids.”

Prescription 87

Prescription Pharma Manufacturing Medicine 87

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients.

Marketing 98

Marketing Patients Pharma Doctors 98

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

Prescription 105

Prescription Medical Patients Side effects 105

pharmaphorum

NOVEMBER 16, 2022

Walmart has become the latest big pharmacy chain in the US to put forward a settlement to resolve claims it contributed to the national opioid crisis by failing to regulate prescriptions at its outlets. The retail giant has confirmed it has offered $3.1

Prescription 52

Prescription Government Retail Pharma 52

Pharmaceutical Technology

MAY 19, 2023

The prescription drug user fee act (PDUFA) date is expected to be set as January 2024. The company’s NDA was supported mainly by the data obtained from the Phase I clinical trial completed in June 2021, and the Phase III ASCEND trial. It provides significant benefits compared to the current acute treatments for migraine.

Food and Drug Administration 59

Food and Drug Administration FDA Prescription Food 59

PM360

NOVEMBER 13, 2023

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Based on a survey of 400 HCPs that asked which platforms they used to better understand prescription drug coverage information.

Media 52

Media Prescription Healthcare Provider Patients 52

PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). 6 Many months later, in January 2021, major U.S. The Way We Were?

Patients 59

Patients Pharma Healthcare Healthcare 59

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021.

Electronics 72

Electronics Physicians Prescription Doctors 72

MedCity News

JUNE 12, 2023

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. million increase over 2021. Nearly 20% of U.S.

Food and Drug Administration 91

Food and Drug Administration Prescription Government FDA 91

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Patients 296

Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. Still, pharmacists having prescription authority is not without precedence, Ganio says. How to get Paxlovid. This is where pharmacists can make a difference, he notes.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111