World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. Nobody is going to decide to try a new prescription drug without first doing more research.

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World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. employers during June and July 2021. Prescription drugs costs are just a small part of healthcare costs (11%).

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MedCity News

JUNE 12, 2023

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. million increase over 2021. Nearly 20% of U.S.

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World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. The health sector led the federal and state lobbying spending in 2021, continuing a trend from 2019 and 2020.

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World of DTC Marketing

AUGUST 7, 2022

According to a 2021 study , 1.1 percent in 2021, climbing to $287.6 Andrew Witty, its CEO, had a 2021 pay package worth $18.4 Pricing for prescription drugs is about as transparent as airline fares. had the mortality rates of other wealthy nations. 3, 2022, email to U.S. It also affects the industry as a whole.

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MedCity News

JUNE 16, 2023

digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. billion in 2021. Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S. Venture capital and other startup investment in the U.S. digital health at $17.7

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Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.

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World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. Across the board, in­flu­encer mar­ket­ing was worth around $9.7 The answer is “maybe.”

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Much has changed but a lot is also the same. Some are, but most aren’t.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

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World of DTC Marketing

OCTOBER 22, 2020

Yesterday I was talking to a DTC Director about the direction she is taking in 2021. The new healthcare consumer is faced with the challenge of shopping and saving: shopping for the price of prescription drugs or healthcare services and saving to pay for deductibles, out-of-pocket costs, and unanticipated medical emergencies.

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Management Pharma Patients Healthcare 207

World of DTC Marketing

MARCH 11, 2022

consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise.

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World of DTC Marketing

MARCH 8, 2022

By the second quarter of 2021 , five of America’s largest health insurers reported a combined total of more than $11 billion in profits. One director told me, “people complain about the costs of prescription drugs, but most have company-paid insurance that absorbs those costs.”

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Media Pharma Insurance Prescription 205

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend. As the U.S.

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Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis then sent a corrective letter to the recipients, but a Prescription Medicines Code of Practice Authority panel pointed out that it didn’t specify this was required by the MHRA.

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World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year.

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European Pharmaceutical Review

MARCH 18, 2025

This action resulted after the pharmaceutical company made serious breaches of the ABPI Code of Practice in 2021. The Prescription Medicines Code of Practice Authority (PMCPA) conducted an in-depth investigation into the case , and requested a further audit from Novo Nordisk.

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Pharmaceutical Prescription Government Medicine 59

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. If pharmacies try to fill those generic prescriptions, the claims are rejected.

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pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Brand tracking.

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Pharmaceutical Technology

JUNE 12, 2023

Addiction affects an estimated three million US citizens and claimed over 100,000 lives in 2021 alone. The North American opioid epidemic highlights limitations in opioid use, such as the potential for drug abuse and overdose.

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pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. The platform.

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pharmaphorum

NOVEMBER 2, 2022

spike in deaths in the 12 months to April 2021 to nearly 100,000. CVS meanwhile said it is “committed to working with states, municipalities and tribes, and will continue our own important initiatives to help reduce the illegitimate use of prescription opioids.”

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PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

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Clarivate

FEBRUARY 28, 2023

The REALITY study conducted in the United States, France, Italy, Spain and the United Kingdom in 2021 reported a distribution of ND4 (61%), ND6 (20%) and ND1 (18%) [6]. annually in the claims dataset for the period of 2018-2021. 9; 9/2021; p2461; DOI:10.1007/s00417-020-04993-1 [2] Ueda K et al. The Clarivate U.S.

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Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. Still, pharmacists having prescription authority is not without precedence, Ganio says. How to get Paxlovid. This is where pharmacists can make a difference, he notes.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients.

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Marketing Patients Pharma Doctors 98

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. According to a 2021 survey by Heady.io, almost 80 percent of users will abandon a transaction when they’re forced to download an app.

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World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

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Celeritas

NOVEMBER 30, 2022

A survey conducted by the APPA in 2021-22 showed that 70% of households owned a pet. When entering a dog park, they’d need proof of immunization ; when visiting an animal pharmacy, they would benefit from having the prescription ; and if they shift to a new locality, they would need the EMR and medical history records of charge.

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. For example, 26% of patients reported visiting pharma condition sites monthly in 2021 – up from 19% a year previous, at the outset of the pandemic. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

JANUARY 21, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

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Pharma Sales tools Medical Media 180

Pharmaceutical Technology

NOVEMBER 1, 2022

Given the national-level focus on developing HER-based solutions, companies are developing AI and machine learning tools to improve the accuracy and efficiency of prescription services for several diseases. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services.

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PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

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pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021.

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Physicians Electronics Prescription Doctors 73

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. According to a recent IQVIA analysis, only one in four patients who were new to a brand in 2021 successfully initiated therapy. “To

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