Pharma Marketing Network

NOVEMBER 19, 2020

During the last eight months, many industries have suffered greatly, but pharma has weathered the storm and continuously pivots during this very unstable time, especially where physician engagement is concerned. Highlight #2: 2021 – A Time of Adapting and Ensuring Well-thought-out Back Up Plans.

Media 98

Media Pharma Medical Physicians 98

World of DTC Marketing

JULY 21, 2022

viewers surveyed in 2021 believe “they see the same advertisements too many times. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. viewers still see linear T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.”

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

MARCH 23, 2022

In April 2021, the agency convened the Oncologic Drugs Advisory Committee (ODAC) to review six so-called dangling accelerated approvals. Of the six checkpoint inhibitor indications reviewed, ODAC recommended that four be maintained (RELATED: ODAC recommends pulling 2 of 6 accelerated approvals , Regulatory Focus 30 April 2021).

Patients 200

Patients FDA Doctors Physicians 200

InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. 2 years later, with increases in digital communications do the findings hold? The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd.

Healthcare 130

Healthcare Healthcare Pharma Physicians 130

Pharma Marketing Network

MAY 12, 2021

Physicians and patients raise legitimate questions and concerns about the safety, effectiveness, and accessibility of telehealth. Wearable technology allows physicians to check in on the health of their patients in between physical office visits. Still though, there are obstacles around a vast adoption of telehealth services.

Physicians 59

Physicians Patients Safety Marketing 59

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. Still, telehealth will NOT replace a visit to a physician’s office for more serious issues.

Physicians 154

Physicians Patients Doctors Training 154

World of DTC Marketing

DECEMBER 9, 2021

of total advertising in 2021, GroupM said, up from 60.5% Demand metrics that prove you’re reaching your targeted physicians. Did our Medscape strategy succeed in reaching the high prescribing physicians, and what does that mean? Digital advertising will account for 64.4% of the total in 2020 and 52.1%

Media 204

Media Marketing Physicians Pharma 204

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

AUGUST 12, 2022

In 2021 alone, the top U.S. The bill does not affect the list prices companies charge for new drugs, which increased from a median price of $2,115 in 2008 to a staggering $180,007 in 2021, according to recent research. First, let’s clarify how the bill saves taxpayers billions. 49 billion), and Bristol Myers Squibb ($46 billion).

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users.

Physicians 97

Physicians Media Marketing Recruitment 97

Pharma Marketing Network

APRIL 27, 2021

The 2020-2021 HBA STAR is Susan Torroella, President and CEO of ArmadaHealth, the leader in physician recommendation intelligence provided to employers through its QualityCare Connect? The post Susan Torroella, 2020-2021 HBA STAR appeared first on Pharma Marketing Network. HBA STAR 2020-21, Susan Torroella.

Physicians 52

Physicians Networking Pharma Healthcare 52

World of DTC Marketing

OCTOBER 12, 2020

Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019. Integration with virtual physician visits is also a necessary step but again it can’t be “hey use our drug because… ” It’ time to use current patients as gateways to other patients.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

Pharma Marketing Network

DECEMBER 16, 2020

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. REGISTER TODAY!

Pharma 52

Pharma Networking Media Physicians 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes.

Physicians 52

Physicians Doctors Education Healthcare 52

The Marketing Advantage

AUGUST 10, 2021

August 10, 2021 The launch phase of a new product is one of the most critical components—if not the most critical component—of a product’s life cycle. Identifying the right physician targets is a unique process that is critical to ensuring that your pharma launch product gets off to a running start. What is physician profiling?

Physicians 52

Physicians Marketing Pharma Sales 52

Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. Which recent innovations are poised to become the best practices that will create measurable impact in 2021? SAVE MY SEAT.

Networking 98

Networking Media Physicians Marketing 98

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3% In 2019, 44.9%

Physicians 130

Physicians Electronics Medical Medicine 130

Every Ancillary

DECEMBER 12, 2020

Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! As a medical sales professional looking ahead to 2021, now more than ever it is imperative to evaluate your strategy for the new year. 20 – Pick Hot Programs. 18 – Commit to Training.

Medical sales 52

Medical sales Sales Medical Doctors 52

Medical Sales News

JUNE 21, 2021

According to the 2021 MedReps Salary Survey, average compensation for a medical device representative is $177,992. Physician, Surgery / OR, and Hospital markets are the most common to sell to. All data shown above is based on The 2021 MedReps Medical Sales Salary Report. Income Satisfaction. 28% very satisfied.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

Marketing 180

Marketing Pharma Sales Management 180

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . The updated guidance still mandates a patient to be referred to a physician or other healthcare professionals if this information is not available.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

European Pharmaceutical Review

DECEMBER 6, 2022

In July 2021, the French temporary authorisation for use (Autorisation Temporaire d’Utilisation, ATU) programme was the subject of a major reform, initially published within the 2021 healthcare plan on the 14th December 2020 (Article 78 – La Loi de financement de la sécurité sociale , FSSL). 03/11/2021. ✓. 27/10/2021.

Patients 98

Patients Manufacturing Safety Healthcare 98

Pharmaceutical Technology

NOVEMBER 25, 2022

AI (+9% from 2021), social media (+8%) and big data (+5%) have also gained since last year, besides trending as very popular technologies for investment priorities for several years. It was followed by AI, social media and big data (Figure 1).

Healthcare 145

Healthcare Healthcare Digital Media Media 145

Nixon Gwilt Law

JULY 20, 2023

Now, in the first proposed Medicare Physician Fee Schedule (“MPFS”) since the PHE ended, CMS is clearing up some lingering unanswered questions, with a particular focus on flexibilities established in the 2023 Consolidated Appropriations Act (“2023 CAA”).

Physicians 52

Physicians Patients Consulting Management 52

Atrivity

MAY 5, 2021

Those that are able to adapt to the needs of physicians and improve their digital reach will be able to elevate and transform their relationships to another level. In order to achieve the same degree of pre-pandemic efficiency, pharmaceutical companies must coordinate both face-to-face interactions and remote calls.

Sales 52

Sales Pharma Doctors Pharma reps 52

European Pharmaceutical Review

FEBRUARY 8, 2023

Research from data and analytics company GlobalData shows that the use of CD19 chimeric antigen receptor T-cell (CAR-T) agents for blood cancer is set to significantly increase between 2021-2031. GlobalData predicts Bristol-Myers Squibb’s Breyanzi and Gilead’s Yescarta are set to have high annual sales in the forecast period.

Marketing 98

Marketing Sales Physicians Patients 98

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

Physicians 40

Physicians Healthcare Healthcare Medical 40

Nixon Gwilt Law

JULY 8, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule (“2023 Proposed Rule”) from the Centers for Medicare & Medicaid Services (“CMS”) has arrived! More detailed analyses from the Nixon Gwilt Law team will follow, but in the meantime, here are our top takeaways from the 2023 Proposed Rule.

Physicians 52

Physicians Management Patients Medical 52

Salesforce

JANUARY 26, 2020

Provide deeper insights for sales teams to better target physicians. Source and recruit candidates for clinical trials. Deliver personalized engagements and support programs to help patients navigate their health journey. Does such a system exist?

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

Medical Device Success

MARCH 7, 2021

Because a recent survey of C-suite hospital executives showed that 75% believed that virtual interaction with vendors would stay the same in 2021 as 2020 or increase. The same access problems will remain with physicians and other healthcare professionals.

Training 100

Training Sales Sales presentations Medical 100

Pharma Marketing Network

DECEMBER 17, 2021

It also requires greater agility to ensure delivery of content that is relevant to physicians now , rather than content that was relevant 6 months ago. The post Pharma Marketing’s Data-Driven Omnichannel Future: Four Interconnected Themes from Reuters Pharma Marketing USA 2021 appeared first on Pharma Marketing Network.

Pharma 52

Pharma Marketing Sales Physicians 52

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021. It works like this.

Physicians 72

Physicians Electronics Prescription Doctors 72

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 98

Medical Prescription Doctors Physicians 98