World of DTC Marketing

JULY 12, 2022

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. These hospitals spent $116 million on federal lobbying in 2021. They’re going to need it.

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World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. To master digital marketing, pharma needs to be prepared to fail.

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World of DTC Marketing

JULY 8, 2022

prescription drug sales signals that big pharma will do anything to avoid hurting profits. It is unacceptable that this Republican-led giveaway has only created more loopholes for big pharma to shift profits offshore. For several years, Humira was the best-selling prescription drug in the world.1

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World of DTC Marketing

DECEMBER 20, 2021

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. employers during June and July 2021. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Healthcare Insurance Prescription 209

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. If pharmacies try to fill those generic prescriptions, the claims are rejected. Will pharma and other healthcare companies partner with disruptive organizations?

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Healthcare Healthcare Food and Drug Administration FDA 227

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. According to a 2021 survey by Heady.io, almost 80 percent of users will abandon a transaction when they’re forced to download an app.

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Medical Pharma Prescription Patients 106

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. ” The answers don’t shock me anymore, which indicates that pharma sees their website as just a sales tool.

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Pharma Sales tools Medical Media 180

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

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Prescription Medicine Sales Safety 59

European Pharmaceutical Review

MARCH 18, 2025

This action resulted after the pharmaceutical company made serious breaches of the ABPI Code of Practice in 2021. The Prescription Medicines Code of Practice Authority (PMCPA) conducted an in-depth investigation into the case , and requested a further audit from Novo Nordisk.

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Pharmaceutical Prescription Government Medicine 59

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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Pharma Prescription Marketing Pharmaceutical Sales 98

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. More patients are using both pharma and third-party online info sources. 2021 study had researched prescription drug topics online in the past year. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion in 2021 to £1.8 ” The post Pharma says VPAS clawback jeopardises UK sector appeared first on. VPAS tax on top. .”

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Pharma Government Manufacturing Medicine 73

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. Climate-conscious prescription of inhaled medicinal products. Internet] NHS England. cited 23Apr].

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. The top pharmaceutical industry trends we’re seeing from our clients aren’t necessarily new.

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Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. This likely is still the case as we move into 2021. But what about patients?

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Patients Physicians Pharma Insurance 88

pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. The platform.

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Medical Prescription Doctors Physicians 98

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. Three pending bills introduced in 2021 include strategies for reducing delay caused by Citizen Petitions. 2(1)(B)(i) (2021), [link] senate-bill/562/text. Senate Bill 562 (S. 562, 117th Cong. §

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Food and Drug Administration Pharma Manufacturing Prescription 52

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

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Prescription Medical Patients Side effects 105

Pharmaceutical Technology

MARCH 3, 2023

French biopharmaceutical firm Ipsen has concluded the purchase of US-based Albireo Pharma , expanding its rare disease portfolio. In 2021, it secured regulatory approvals in the US to treat pruritus in progressive familial intrahepatic cholestasis (PFIC) in patients aged three months and above.

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Food and Drug Administration Pharma Transportation Prescription 52

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%. By 2020, that percentage plummeted to just 8%.

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Prescription Doctors Specialization Physicians 52

pharmaphorum

JULY 27, 2022

Pharma distributor AmerisourceBergen is working on a platform to make access to digital therapeutics (DTx) easier in the US by providing a unified system for ordering, dispensing and fulfilment. billion in 2021.

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Physicians Electronics Prescription Doctors 73

Clarivate

FEBRUARY 28, 2023

The REALITY study conducted in the United States, France, Italy, Spain and the United Kingdom in 2021 reported a distribution of ND4 (61%), ND6 (20%) and ND1 (18%) [6]. annually in the claims dataset for the period of 2018-2021. 9; 9/2021; p2461; DOI:10.1007/s00417-020-04993-1 [2] Ueda K et al. The Clarivate U.S.

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Pharma Marketing Network

MARCH 25, 2023

“Direct-to-Consumer Advertising of Prescription Drugs.” Food and Drug Administration, 2021. “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. ” Kantar Media, 2020.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. Visit ACMA to learn more.

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Marketing Food and Drug Administration Pharma Doctors 52

Pharmaceutical Technology

JULY 15, 2022

Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. In April 2020, Lilly launched the program, which covered Humalog and most other insulins, and allowed anyone regardless of insurance status to fill their prescription for $35.

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Manufacturing Insurance Pharmaceutical Marketing 131

PM360

AUGUST 9, 2022

Over the course of his career, Adrian Adams has served as CEO of seven different pharma companies, including Aralez Pharmaceuticals, Auxilium Pharmaceuticals, Inspire Pharmaceuticals, Neurologix, Sepracor, and Kos Pharmaceuticals. PM360 spoke with him about all of this and what it takes to run a successful pharma company—or seven.

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Pharmaceutical Physicians Pharma Competition 72

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? A 2021 Accenture survey of 12,000 patients in six countries found that only 16% were aware of a patient service offered to them by a brand. What’s the current situation? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? A 2021 Accenture survey of 12,000 patients in six countries found that only 16% were aware of a patient service offered to them by a brand. What’s the current situation? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. This likely is still the case as we move into 2021. But what about patients?

Patients 52

Patients Physicians Pharma Insurance 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. 3 For those who think trust is a “soft” metric, here are some hard numbers. How are they different?

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Media Prescription Healthcare Provider Patients 52

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Patients Media 89

PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

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Medical Patients Electronics Healthcare 105

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. FirstWord PHARMA.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. previously seen when Biocon and Viatris launched the interchangeable insulin biosimilar SEMGLEE, a biosimilar of Sanofi’s blockbuster long-acting insulin Lantus, in 2021 for a 65% discount over its equivalent. By end of year, as many as ten adalimumab biosimilars could be on the U.S.

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Marketing Physicians Manufacturing Competition 97