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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.

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Mastering Pharmacology: A Game-Changer for Pharma Sales Reps Communicating with HCPs

Pharmaceutical Representative Training

Mastering the Path to Pharma Sales Success: Your Ultimate Guide. Pharma Sales Training. Pharma Sales Training. The National Association of Pharmaceutical Sales Representatives. CNPR Pharmaceutical Sales Program. Pharma Sales Training. CNPR Pharmaceutical Sales Program.

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The Imperative for KAM in Pharma

PM360

Despite the pandemic, $22 billion in healthcare mergers and acquisitions closed in the first three quarters of 2021. Despite these organizations’ size, pharma sales representatives remain severely constrained in their ability to reach the physicians who prescribe our products. Understanding Trends.

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Veradigm provided the client with more targeted impressions for their medication’s messaging, in 2021, than planned. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.”

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies.

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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital.

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How Online Pharmacies Are Changing the Way Malaysians Buy Medicines

Contrarian Sales Techniques

According to a 2021 study, 39% of online pharmacy users in Malaysia come from medium-income households, highlighting the growing acceptance of this trend across different demographics. It’s all about convenience, safety, and accessibility, especially for those who may not have easy access to physical pharmacies. Why This Matters?