Pharma Marketing Network

OCTOBER 13, 2020

How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.

Physicians 105

Physicians Pharma Pharma Rep Pharma reps 105

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. So what can sales reps do to stay connected with HCPs? ROAD TO THE HYBRID SALES MODEL. b) Those who think that only remote sales reps will exist.

Sales 52

Sales Pharma Doctors Pharma reps 52

Veeva

APRIL 7, 2022

This rose significantly to 332,881 by Q3 2021 as the pandemic continued. In Q4 2021 when some face-to-face interactions returned, the number reduced only to 289,511. When face-to-face touchpoints are combined with digital strategies, reps can take their engagement to the next level.

Pharma Rep 40

Pharma Rep Pharma reps Pharma Customer Relationship Management 40

Veeva

AUGUST 22, 2021

Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Emergence of digital.

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE. References: 1.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. We’re tailoring the user interfaces by building business apps designed for each commercial persona, such as the sales rep, field medical, key account management, the pharmacy rep, the event coordinator, and so on. Veeva CIO Forum, April 2021.

CRM 52

CRM Key account management Doctors Pharma Rep 52