Remove 2021 Remove Pharma reps Remove Relationship management
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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

This rose significantly to 332,881 by Q3 2021 as the pandemic continued. In Q4 2021 when some face-to-face interactions returned, the number reduced only to 289,511. To create the most effective strategy for reps to engage with HCPs, not only the number but also the type of interactions must be considered.