Pharma Marketing Network

OCTOBER 13, 2020

How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharma sales rep has been significantly reduced across the board. Does that mean they have no access? Of course not.

Physicians 105

Physicians Pharma Pharma Rep Pharma reps 105

Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?

Pharma 52

Pharma Pharma Rep Pharma reps Pharma sales reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Pharma Sales Reps are Struggling – Here’s Why.”

Physicians 52

Physicians Media Pharma sales reps Electronics 52