Pharma Marketing Network

OCTOBER 13, 2020

On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.

Physicians 105

Physicians Pharma Pharma reps Pharma Rep 105

Veeva

APRIL 7, 2022

This rose significantly to 332,881 by Q3 2021 as the pandemic continued. In Q4 2021 when some face-to-face interactions returned, the number reduced only to 289,511. They move from 10th position up to fourth in Q2 2021, a raise that is not confirmed by the IE which in fact shows that the company in blue has stayed outside the top five.

Pharma reps 40

Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

Sales 52

Sales Pharma Doctors Pharma reps 52

Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Beginning June 2021, all new innovations for the Veeva CRM desktop experience will only be accessible through the Lightning user interface. Veeva CIO Forum, April 2021. Will they still be out driving all the time? Maybe they’ll just be using their phones.

CRM 52

CRM Key account management Doctors Pharma reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Updated April 20, 2021. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

Pharma 52

Pharma Medical Consulting Patients 52