Remove 2021 Remove Leads Remove Side effects
article thumbnail

Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. on <b>TV</b> ads in 2021. So, where is the disconnect?

Pharma 217
article thumbnail

Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. People want to know about product costs and, more importantly, product side effects.

Marketing 192
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Running T.V.

article thumbnail

Novel anti-epileptic drug demonstrates efficacy

European Pharmaceutical Review

A new approach to potassium-channel openers for epilepsy Critically, XEN1101 combines the effectiveness of potassium-channel openers with the safety of more traditional drugs, stated study lead author and neurologist Dr Jacqueline French. It ran between January 2019 and September 2021.

article thumbnail

Leading innovators in ssRNA virus peptides for the pharmaceutical industry

Pharmaceutical Technology

Peptide-based therapies are versatile, highly efficacious, and have a tolerable side effect profile. Patent volumes related to ssRNA virus peptides Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies Johnson & Johnson 419 Unlock company profile GSK 419 Unlock company profile C.

article thumbnail

7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Another is managing side effects. But understanding these pharmaceutical industry trends is one thing.

article thumbnail

Leading innovators in anti-inflammatory anaesthetics for the pharmaceutical industry

Pharmaceutical Technology

Innovation S-curve for the pharmaceutical industry Anti-inflammatory anaesthetics is a key innovation area in pharmaceuticals Local anaesthetics have potent anti-inflammatory properties, with fewer side effects compared with traditional anti-inflammatory agents of the NSAID and steroid groups.