Pharma spent $3.9B on TV ads in 2021
World of DTC Marketing
JANUARY 13, 2022
(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. on <b>TV</b> ads in 2021. So, where is the disconnect?
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