World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. ads with increased frequency does not lead to more Rx’s; it leads to more people “turning off” the brand.

Prescription 266

Prescription Side effects Marketing Pharma 266

PharmaTimes

MARCH 20, 2024

In 2021, neurological conditions, including Alzheimer's disease, affected approximately 3.4 billion people globally

Leads 112

Leads 112

World of DTC Marketing

FEBRUARY 1, 2022

According to STAT News “after a double-digit decline in 2021, the sector has fallen another 20% in the new year, erasing billions in value and leading even the most seasoned investors to question whether biotech has further to fall. Can small biotech companies survive? There are reasons to believe that things could get better.

Food and Drug Administration 234

Food and Drug Administration FDA Pharmaceutical Food 234

InCrowd

JANUARY 24, 2023

Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout. Down from 45% in 2021, only 30% of respondents in 2022 find their profession extremely rewarding. In an unaided question, InCrowd asked how physicians are managing their work-related stress.

Physicians 228

Physicians Management Healthcare Healthcare 228

pharmaphorum

JULY 21, 2022

UQ’s Dr Keith Chappell – one of the discoverers of the molecular clamp technology along with Prof Paul Young and Dr Daniel Watterson – will serve as lead scientific advisor to the new biotech. ” The post Ex-GSK vaccine chief to lead new UK biotech Vicebio appeared first on. Dr Emmanuel Hanon.

Leads 105

Leads Manufacturing Training Medical 105

PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

Marketing 52

Marketing Leads Medical Consulting 52

World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. For some reason, DTC marketers feel that increased frequency will lead to new Rx’s; it won’t, and it doesn’t. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

Media 261

Media Pharma Prescription Healthcare 261

World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2021, a net loss of 2.26 US life expectancy decreased from 78.86 years in 2019 to 76.99 years in 2020 and 76.60 years) and a 0.28-year years) and a 0.28-year

Doctors 176

Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

FEBRUARY 24, 2022

viewers surveyed in 2021 believe “they see the same advertisements too many times when watching TV,” according to a new study by Audience Project. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition?

Pharma 210

Pharma Leads Marketing Doctors 210

World of DTC Marketing

AUGUST 12, 2022

In 2021 alone, the top U.S. The bill does not affect the list prices companies charge for new drugs, which increased from a median price of $2,115 in 2008 to a staggering $180,007 in 2021, according to recent research. He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

European Pharmaceutical Review

FEBRUARY 4, 2025

When plans for the facility were finalised in 2022, Steve Barclay, Health and Social Care Secretary commented: By boosting our onshore vaccine manufacturing capability, we are a step closer to becoming the leading global hub for life sciences. This is an increase from 14 percent in 2022/23.

Government 71

Government Manufacturing Leads Pharmaceutical 71

Pharmaceutical Technology

JUNE 4, 2023

The company's lead gene therapies are idecabtagene vicleucel and elivaldogene autotemcel which were developed based on lentivirus vectors. ‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Pharmaceutical 98

Pharmaceutical Leads Medicine Medical 98

Pharmaceutical Technology

MAY 8, 2023

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’. Probiotical is a manufacturer of probiotics and synbiotics products.

Leads 98

Leads Pharmaceutical Manufacturing Healthcare 98

Pharmaceutical Technology

JUNE 4, 2023

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’. Encoded Therapeutics develops gene therapies for the treatment of severe genetic disorders.

Pharmaceutical 105

Pharmaceutical Leads Biopharma Engineering 105

Pharmaceutical Technology

MAY 8, 2023

Patent volumes related to anti-influenza antibody compositions Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies GSK 853 Unlock company profile Johnson & Johnson 706 Unlock company profile Mitsubishi Chemical Group 391 Unlock company profile C.

Pharmaceutical 98

Pharmaceutical Leads Pharma 98

Pharmaceutical Technology

MAY 8, 2023

Patent volumes related to ssRNA virus peptides Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies Johnson & Johnson 419 Unlock company profile GSK 419 Unlock company profile C. J&J develops, manufactures, and sells pharmaceutical products, medical devices, and consumer products.

Pharmaceutical 96

Pharmaceutical Leads Side effects Pharmaceutical products 96

World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?”

Marketing 192

Marketing Pharma Side effects Media 192

Pharmaceutical Technology

MAY 15, 2023

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’. Exelixis is a biopharmaceutical company that focuses on the development and commercialisation of small molecules for the treatment of cancer.

Leads 92

Leads Biopharma Pharmaceutical Pharma 92

World of DTC Marketing

MARCH 23, 2022

In April 2021, the agency convened the Oncologic Drugs Advisory Committee (ODAC) to review six so-called dangling accelerated approvals. Of the six checkpoint inhibitor indications reviewed, ODAC recommended that four be maintained (RELATED: ODAC recommends pulling 2 of 6 accelerated approvals , Regulatory Focus 30 April 2021).

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

SEPTEMBER 7, 2022

According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019. ” The U.S.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Sales Talent

JANUARY 20, 2022

2021 Sales Hiring in Review. Our prior sales forecast for 2021 predicted that “competition for talent should become intense in the latter half of 2021.” ” According to the US Bureau of Labor Statistics (BLS), this hectic hiring pace continued in 2021 to close out the year with an unemployment rate of 3.9%.

Sales 130

Sales B2B Sales Competition Insurance 130

World of DTC Marketing

OCTOBER 22, 2020

Pharma’s own internal processes and endless meetings are slowly draining the life out of employees and lead to a culture where people are promoted to navigate the system rather than help people. Yesterday I was talking to a DTC Director about the direction she is taking in 2021.

Management 207

Management Pharma Patients Healthcare 207

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. of total advertising in 2021, GroupM said, up from 60.5% Here are some areas that are wasting your DTC budgets: 1ne: Paid Online Media – Digital spending is up. Digital advertising will account for 64.4%

Media 204

Media Marketing Physicians Pharma 204

Pharmaceutical Technology

SEPTEMBER 15, 2022

The top 13 players reported more than 10% revenue growth, with BioNTech (3,834.4%), Moderna (2,199.1%), Pfizer (95.2%) and Regeneron Pharmaceuticals (89.1%) reporting a more than 80% year-on-year (YoY) revenue growth from 2020 to 2021, according to GlobalData’s Pharma Intelligence Centre Companies Database. AbbVie reported a 22.7%

Sales 108

Sales Competition Pharmaceutical Pharmaceutical research 108

European Pharmaceutical Review

NOVEMBER 21, 2022

Study data from Elsevier’s abstract and citation database Scopus, identified that 2,450 papers were published in 2021 on the pathogen WHO identified as most critical, Acinetobacter baumannii (carbapenem-resistant). France, India, Iran, Italy and UK are the top five countries leading research into the top three ‘critical’ pathogens listed ( A.

Management 98

Management Leads Pharmaceutical Marketing 98

Clarivate

JUNE 28, 2022

This year’s JCR release is based on 2021 data compiled from the Web of Science Core Collection , the leading collection of quality journals, books and conference proceedings in the world’s largest publisher-neutral global citation database. Of the 10 articles with the highest citation count in 2021, three appeared in The Lancet.

Medicine 141

Medicine Government Leads Medical 141

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. Google is also trying to boost the healthcare potential of its other devices.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Clarivate

AUGUST 2, 2022

The following blog post summarizes key findings from the latest CIRS R&D Briefing, New drug approvals in six major authorities 2012-2021. The CIRS study showed that, despite the COVID-19 pandemic, NAS approval times in 2021 for most of the six agencies were shorter or similar to those in 2020 (Figure 1).

Medicine 98

Medicine Food and Drug Administration FDA Healthcare 98

Integrity Solutions

MAY 25, 2021

Business investment has gotten off to a strong start in 2021, and experts expect that trend to continue. For your salespeople, this means they’re now not just leading a sales call; they’re managing a customer experience. For leaders who saw sales performance fall off a cliff in the second quarter of 2020, all of this is welcome news.

Sales 296

Sales Sales pipeline Product Knowledge Consulting 296

European Pharmaceutical Review

NOVEMBER 25, 2022

Automated cell counters (single function) are the leading segment (product), holding around six percent of the market share in 2021. Drug development applications hold a market share of approximately four percent in 2021, owed to strong growth of biopharmaceutical industry.

Marketing 97

Marketing Medicine Manufacturing Pharma 97

Eversana Intouch

DECEMBER 1, 2023

This alliance dates back to 2021, but in 2023, as Fierce Pharma put it, we “ roared back from rejection to craft a Cannes-winning campaign hospitals couldn’t ignore.” As Cannes put it: “Brands both inside and outside the traditional health and pharma space are adopting a range of creative approaches to help people lead healthier lives.

Pharma 105

Pharma Management Leads Marketing 105

ALULA

AUGUST 20, 2024

In 2021, the World Trend Index reported that 73% of employees wanted flexible remote work options. Hybrid work continues to impact employees’ preferences, but how does it impact their leaders? The latest insights from Gallup show the number dipping only slightly to 60% today.

Leads 98

Leads Management 98

European Pharmaceutical Review

MARCH 27, 2023

The research includes historic market data from 2017 to 2021, using 2022 as the base year. million in 2017 and continued to grow until 2021. In the report, analysts showed North America was the largest revenue contributor to the global rapid microbiology testing market in 2022, with the US being the leading country.

Marketing 115

Marketing Pharmaceutical research Pharmaceutical Leads 115

Pharmaceutical Technology

SEPTEMBER 5, 2022

On 23 August, at a Reuters Newsmakers online forum, Soriot announced his interest in increasing AstraZeneca’s portfolio of bolt-on acquisitions leading up to 2025. Despite a Covid-19-related decrease in the overall number of M&As in 2021, the pharmaceutical industry saw steady growth in acquisitions for oncology and respiratory diseases.

FDA 114

FDA Pharmaceutical Biopharma Pharma 114

PM360

OCTOBER 25, 2022

Galen Growth , a leading digital health, data-driven market intelligence company, and FINN Partners , a global integrated marketing services agency, announced a joint effort to mine data and produce the first “Global State of Digital Health Report.” It increasingly lagged in 2021 values across later funding stages.

Marketing 98

Marketing Leads Healthcare Healthcare 98

World of DTC Marketing

MARCH 11, 2022

consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Wegovy, for example, has been approved by the FDA to treat obesity and excess weight – conditions that can lead to type 2 diabetes and prediabetes.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

FEBRUARY 10, 2022

30, 2021, the study’s lead author, Thomas J. The United States’ national average body-mass index ranks near the heaviest among all countries. If instead, we were just average — roughly the level of Denmark — the death rate would have been 19.5 percent lower between Jan. 1, 2020, and Sept.

Insurance 197

Insurance Government Food Consulting 197