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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts.

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Reinventing the Veeva CRM Desktop Experience

Veeva

We’re tailoring the user interfaces by building business apps designed for each commercial persona, such as the sales rep, field medical, key account management, the pharmacy rep, the event coordinator, and so on. Veeva CIO Forum, April 2021. What is Lightning?

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Career Development for Sales Rep

Contrarian Sales Techniques

In US and Canada, sales employment is expected to increase in 2021 and 2022 due to increased vaccination and better immunization efforts but hiring was sharply decline during the pandemic. What Is the Career Progression for Sales Manager? It was the same all over the world.

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Quality first: How pharma can meet injectables demand while staying compliant

Pharmaceutical Technology

According to the GlobalData report Contract Injectable Packaging Trends in the Bio/Pharma Industry , more than half (55%) of FDA drug approvals in 2021 were accounted for by injectables. The demand for injectable drugs is rising. This was higher than the number of approvals in 2019 and 2020.

Pharma 52
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Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

It’s important to: Consider looking at other roles that are not direct sales positions such as key account managers, reimbursement specialists, and contact center support teams. reimbursement managers) to support the HCPs and their patients. Create added value by appropriately introducing services (e.g.