World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

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Healthcare Healthcare Insurance Competition 204

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Pharma Prescription Healthcare 261

MedCity News

JUNE 12, 2023

One of the fastest-growing frontiers of healthcare is Digital Therapeutics (DTx), which utilizes clinically tested software to prevent, treat, and manage a growing range of medical conditions. The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities.

Food and Drug Administration 263

Food and Drug Administration Prescription Government FDA 263

World of DTC Marketing

OCTOBER 22, 2020

Yesterday I was talking to a DTC Director about the direction she is taking in 2021. As patients struggle to be heard and fight the healthcare system, pharma seems deaf. The huge transformation in healthcare is coming. To most pharma marketers patients are an audience segment quantified by numbers.

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Management Pharma Patients Healthcare 207

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

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Pharma Food and Drug Administration Marketing Prescription 210

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

pharmaphorum

SEPTEMBER 1, 2022

“We have created the first telehealth company that makes healthcare services available regardless of a patient’s ability to pay. I have always been passionate about improving the efficiency and equity of healthcare. One of my biggest regrets with Zocdoc is that we didn’t do enough to ensure everyone has access to healthcare.

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Medical Prescription Doctors Physicians 98

Pharmaceutical Technology

OCTOBER 13, 2022

The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Prescription-only vs OTC. Colonis Pharma is a subsidiary company within Clinigen.

Prescription 59

Prescription Medicine Sales Safety 59

European Pharmaceutical Review

JANUARY 25, 2024

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records.

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Healthcare Healthcare Safety Electronics 98

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 73

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. Apps related to healthcare are a broad, growing category. including when to take each prescription drug ? The doctor will see you now.

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Medical Pharma Prescription Patients 105

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. Partnering with pharmacies and other healthcare organizations to create a holistic experience.

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Marketing Pharmaceutical Side effects Insurance 52

Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. And, if there are concerns, the pharmacist can call their healthcare provider to develop a plan. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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Food and Drug Administration Physicians Medical Prescription 111

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% from 2021 and reach $4.2 In fact, the number of new solutions just keeps growing every year.

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Prescription Medical Patients Side effects 105

Clarivate

FEBRUARY 28, 2023

The REALITY study conducted in the United States, France, Italy, Spain and the United Kingdom in 2021 reported a distribution of ND4 (61%), ND6 (20%) and ND1 (18%) [6]. annually in the claims dataset for the period of 2018-2021. 9; 9/2021; p2461; DOI:10.1007/s00417-020-04993-1 [2] Ueda K et al. The Clarivate U.S.

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Patients Prescription Pharmacology Healthcare 98

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. SUMMARY : Digital marketing is not a tactic. It’s a mindset.

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Marketing Pharma Sales Management 180

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients.

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Marketing Patients Pharma Doctors 98

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. According to a recent IQVIA analysis, only one in four patients who were new to a brand in 2021 successfully initiated therapy. “To Eli Phillips, Jr., Further confounding the issue, patient needs may change over time.

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Food and Drug Administration Patients Prescription Medical 105

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The second protection from surprise bills is for non-emergent settings when a patient receives care from an out-of-network healthcare provider while at an in-network facility.

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Healthcare Healthcare Networking Healthcare Provider 52

Celeritas

NOVEMBER 30, 2022

A survey conducted by the APPA in 2021-22 showed that 70% of households owned a pet. When entering a dog park, they’d need proof of immunization ; when visiting an animal pharmacy, they would benefit from having the prescription ; and if they shift to a new locality, they would need the EMR and medical history records of charge.

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Prescription Medical Management Consulting 98

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%. References: 1.

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Prescription Doctors Specialization Physicians 52

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. through diagnosis, medication selection, prescription, and chronic disease management. “Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. Surgeon General, said in 1985. Novartis’ analysis of claims data from Nov. 2020 to Oct.

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Patients Side effects Insurance Medical 98

PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients.

Physicians 59

Physicians Electronics Manufacturing Prescription 59

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. Three pending bills introduced in 2021 include strategies for reducing delay caused by Citizen Petitions. 2(1)(B)(i) (2021), [link] senate-bill/562/text. Senate Bill 562 (S. 562, 117th Cong. §

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Food and Drug Administration Pharma Manufacturing Prescription 52

Medico Reach

OCTOBER 25, 2022

Let’s be honest; most of us are unaware of its meaning or the roles and responsibilities that medical coders perform in the healthcare world. Billion in 2021. It delivers coding and billing solutions mainly related to healthcare and medical practices. And mind you, what they do is extremely important! was valued at USD 17.9

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Medical Physicians Healthcare Healthcare 75

PM360

AUGUST 9, 2022

According to the 2021 Accenture Healthcare Experience Survey, 52% of patients say having emotional support is important to having a positive healthcare experience. Housing, access to food and transportation, as well as the ability to pay for healthcare and medicine are just a few economic barriers to medical adherence.

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Medical Patients Electronics Healthcare 105

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. previously seen when Biocon and Viatris launched the interchangeable insulin biosimilar SEMGLEE, a biosimilar of Sanofi’s blockbuster long-acting insulin Lantus, in 2021 for a 65% discount over its equivalent. By end of year, as many as ten adalimumab biosimilars could be on the U.S.

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Marketing Physicians Manufacturing Competition 97

Pharmaceutical Technology

JUNE 12, 2023

Patients with erectile dysfunction (ED) will now be able to access a topical treatment without the need for a prescription after the US Food and Drug Administration (FDA) greenlit Futura Medical’s Eroxon. Shares in Futura Medical rose following the FDA nod – opening 28% higher than the previous day’s (June 9) close.

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Food and Drug Administration FDA Prescription Food 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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Media Prescription Healthcare Provider Patients 52

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Patients Media 89

Medico Reach

OCTOBER 1, 2022

The adoption of EHR (Electronic Health Record) has increased in recent times, it is an automated digital system to streamline clinical workflows and enable healthcare providers and to consulting firms manage medical records and patient-related programs. Infographic Content. Kareo Clinical. Website: www.epic.com.

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Electronics Management Medical Healthcare Provider 52

Pharmaceutical Technology

JANUARY 6, 2023

Ex-Novartis sales representative Steven Camburn filed a whistleblower case that claimed Novartis had paid doctors up to $3,500 to participate in educational speaker programs to increase the promotion and prescription of Gilenya. 2021 was a year of continued innovation and change in the Biopharmaceutical industry. 10,633,344.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

Clarify Health

APRIL 1, 2021

In March 2021, the American Journal of Managed Care (AJMC) published new research on the association between social determinants of health (SDoH) and health outcomes. Turning SDoH insights into action is an emerging long-term priority for most healthcare and life sciences organizations. perceived health).

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Healthcare Healthcare Transportation Patients 52

LEVO Health

JULY 15, 2024

In 2021, the GLP-1 market was valued at $16.53 This growth presents a significant opportunity for healthcare organizations and businesses, but it also means the market is becoming increasingly saturated. billion and is projected to reach $24.10 billion by 2027.

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Marketing Side effects Education Medical 52