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Utilizing AI in Healthcare to Improve the Patient Experience

LEVO Health

Here, we explore some of the top use cases where AI is improving the patient experience and engagement, showcasing how healthcare organizations can leverage this technology to meet their patients’ evolving needs. Healthcare Workforce Management AI can also optimize workforce management in healthcare settings.

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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Navigating the Regulatory Environment of Pharmaceutical Marketing: Balancing Patient Safety and Industry Innovation

Pharma Marketing Network

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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How to Successfully Market Your GLP-1 Program: Strategies for Standing Out

LEVO Health

In 2021, the GLP-1 market was valued at $16.53 This growth presents a significant opportunity for healthcare organizations and businesses, but it also means the market is becoming increasingly saturated. Expand Service Offerings Providing a holistic approach to weight management and diabetes care can set your GLP-1 program apart.

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Prescribing shift for Pfizer’s Paxlovid expands access but draws questions

Pharmaceutical Technology

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck.

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Top-10 ways for Pharma to leverage AI according to…AI

Impetus Digital

Unsurprisingly, the US FDA has reported a noticeable increase in the number of submissions that use AI/machine learning (ML) components in recent years; in 2021, they received more than 100 submissions wherein AI use was reported. In 2022, the AI-fuelled pipeline reportedly expanded at an annual rate of almost 40%.

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Overcoming Sales Objections Part 1: Pharma Sales Challenges

Pharmaceutical Representative Training

3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. You want to make sure that you tackle common challenges like industry competition, access limitations, and resistance from healthcare providers.

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