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Pharma Hones in on its Patient Engagement in 2021

Pharma Marketing Network

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Value-based healthcare can help reduce costs

World of DTC Marketing

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? employers during June and July 2021.

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Next-gen Virtual Tools for Education & Learning in the Life Sciences

Impetus Digital

Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

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PMN 2021 Summer Summit: Evolving the Customer Experience

Pharma Marketing Network

Today, healthcare providers and consumers interact with your brand across multiple channels, touch points and platforms. The post PMN 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.

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From Clicks to Outcomes: Measuring the Impact of Your Medical Education Platform

Impetus Digital

Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosperfrom brand or idea discovery to development, commercialization, execution, and beyondin collaboration with colleagues, customers, healthcare providers, payers, and patients.

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What Pear Therapeutics’ Bankruptcy Has Left the DTX Industry to Ponder

MedCity News

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. million increase over 2021. Nearly 20% of U.S.

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Planning With Intention: Lessons in Authentic Communication From SXSW 2021

Pharma Marketing Network

Whether it’s planning season or not, it’s worth considering how this insight can inform how brands communicate with patients and healthcare providers (HCPs). A group from Intouch attended the South by Southwest (SXSW) 2021 virtual conference – and even though that was a few months ago, they brought back tips that apply year-round.

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