World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

MedCity News

JANUARY 25, 2023

After launching an at-home vaginal microbiome test in 2021, Evvy its expanding its services. After taking a test, consumers can received personalized treatment, which may include prescriptions and one-on-one health coaching.

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Prescription Healthcare Healthcare 261

MedCity News

APRIL 24, 2024

More than 33,000 Providence employees filed a class-action complaint against the health system in 2021, alleging that it had been withholding their wages by denying them breaks and rounding down their working hours.

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Healthcare Healthcare 322

MedCity News

JULY 20, 2023

On average, Medicare households spent 15% of their total spending on health-related expenses in 2021, versus 7% for non-Medicare households, according to a new KFF report.

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Healthcare Healthcare 246

MedCity News

FEBRUARY 2, 2023

New York healthcare startups received $3.9 billion of funding in 2022, compared to $9 billion in 2021, according to a new DHNY report. Biotech startups represented 22% of total funding in 2022, a stark difference from women’s health only representing 2%.

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Healthcare Healthcare 312

MedCity News

AUGUST 31, 2022

While basic medical coding errors and Covid care upcoding are much more common, the grim reality that in 2021 alone, the Department of Justice (DOJ) recovered more than $5 billion from civil fraud and false claims.

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Healthcare Healthcare Medical 273

MedCity News

FEBRUARY 17, 2023

Telehealth has been an essential tool during the pandemic but recent data shows that its utilization is decreasing as we move into 2021 and beyond. This decrease could lead to increased costs and decreased efficiency for healthcare systems as well as decreased access and poorer health outcomes for patients if nothing is done about it soon.

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Healthcare Leads Healthcare Patients 313

MedCity News

JUNE 1, 2023

Likewise, as of January 2021 hospitals must share prices online and provide plain-language descriptions of available services. Access and accessibility aren’t the same All three regulations have good intentions, but they unfortunately demonstrate an all-too-familiar refrain in healthcare.

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Patients Healthcare Healthcare Electronics 312

World of DTC Marketing

OCTOBER 12, 2020

Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. Mark Hope, Senior Director at Willis Towers Watson.

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Healthcare Healthcare Insurance Sales pitches 207

MedCity News

MAY 1, 2023

The burnout crisis among nurses has gotten significantly worse since the peak of the pandemic in 2021, according to new research from AMN Healthcare.

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Healthcare Healthcare Patients 258

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

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Healthcare Healthcare Insurance Competition 204

Authentic Influence Group

OCTOBER 8, 2021

The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November.

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Networking Healthcare Healthcare 130

Authentic Influence Group

OCTOBER 9, 2021

The 2021 Healthcare Businesswomen's Association (HBA) Annual Conference this November.

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Networking Healthcare Healthcare 130

World of DTC Marketing

JULY 20, 2022

This comes at a time when in 2021, CEOs of S&P 500 companies received, on average, $18.3 Healthcare CEOs are among the top earners. Of course, Mitch is worth $35 million, so he’he’llver have to worry about the high cost of healthcare. million in total compensation. Will the industry ever develop a conscience?

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Healthcare Healthcare Patients Insurance 183

Medical Sales Guru

JANUARY 8, 2021

There is ONE THING that medical sales representatives MUST do to be relevant and SELL MORE in 2021… Medical sales professionals had their world turned upside down in 2020. Don’t miss this important key as you move into 2021 and beyond! Learn how you can sell more to HCPs and healthcare at [link].

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Medical sales Sales Strategy Medical Sales 100

InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd.

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Healthcare Healthcare Pharma Physicians 130

Pharma Marketing Network

MARCH 1, 2021

Join Darshan Kulkarni as he talks with guest Jim Nasr about the function of blockchain, and how distributed ledger technologies such as blockchain are making an impact on healthcare. The post DarshanTalks: Blockchain & Information Technology</br> – March 1, 2021 appeared first on Pharma Marketing Network.

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Distribution Networking Pharma Marketing 97

Pharma Marketing Network

JANUARY 6, 2021

Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. With people becoming more engaged in their own health, technology in healthcare is quickly evolving. This technology enables new tools to provide a deeper level of personalization in healthcare.

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Marketing Pharma Media Healthcare 98

Pharma Marketing Network

AUGUST 18, 2021

SAVE THE DATE – PMN Fall 2021 Summit: Pharma-Marketing Innovations & Trends of 2021 | SEP. The term can be used to describe a number of different technology-related healthcare applications that includes categories like EHR, mHealth, wearables Telehealth, big data, apps and personalized medicine. SAVE YOUR SEAT TODAY.

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Marketing Pharma Media Networking 98

Clarity Engagement Solutions

FEBRUARY 12, 2021

Oh no, 2021 has started and our plan is already outdated! In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. We are changing our habits and your healthcare stakeholders aren’t any different. Sounds familiar?

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Healthcare Healthcare Management Competition 91

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Pharma Prescription Healthcare 261

Clarity Engagement Solutions

FEBRUARY 12, 2021

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.

Healthcare 91

Healthcare Healthcare Competition Management 91

MedCity News

JUNE 16, 2023

digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. billion in 2021. Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S. Venture capital and other startup investment in the U.S. digital health at $17.7

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Pharma Food and Drug Administration Recruitment Patients 306

Pharma Marketing Network

MARCH 30, 2021

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Pharma Patients Healthcare Provider Healthcare 98

Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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Healthcare Healthcare Digital Media Media 145

Clarivate

OCTOBER 7, 2021

As part of our Drugs to Watch series, which reviews therapies expected to have significant impact on healthcare markets, Clarivate oncology experts sifted through the more than 2,800 abstracts that were accepted for presentation at the ESMO 2021 Virtual Conference and selected their top picks. Context: In August 2021, Merck & Co.

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Patients Safety Marketing Physicians 91

InCrowd

JANUARY 24, 2023

Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout. Down from 45% in 2021, only 30% of respondents in 2022 find their profession extremely rewarding. Are you a healthcare professional interested in sharing your experience in a guest writing piece? But there is hope!

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Physicians Management Healthcare Healthcare 228

Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Management Healthcare Healthcare Training 130

World of DTC Marketing

AUGUST 7, 2022

According to a 2021 study , 1.1 One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients.

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Insurance Doctors Government Physicians 263

LEVO Health

JANUARY 15, 2025

As healthcare evolves, so does the technology that supports it. Marketing these advancements is essential for healthcare organizations to reach the growing number of patients seeking innovative solutions for their health needs. In fact, from 2019 to 2021, telemedicine use increased from 15.4% What Is Remote Patient Monitoring?

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Healthcare Healthcare Marketing Patients 52

Healthcare Success

FEBRUARY 27, 2023

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Its knowledge is limited to 2021.

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Healthcare Healthcare Training Marketing 104

World of DTC Marketing

JUNE 13, 2022

Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums.

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Insurance Healthcare Healthcare Consulting 201

Referral MD

JULY 26, 2022

And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition. Tune in to discover: How the travel industry revolutionized consumer insights and data collection and the path for healthcare to follow suit.

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Healthcare Healthcare Healthcare Provider Competition 92

World of DTC Marketing

OCTOBER 22, 2020

Yesterday I was talking to a DTC Director about the direction she is taking in 2021. As patients struggle to be heard and fight the healthcare system, pharma seems deaf. The huge transformation in healthcare is coming. To most pharma marketers patients are an audience segment quantified by numbers.

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Management Pharma Patients Healthcare 207

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2021, a net loss of 2.26 In short, we can’t sustain the increase in healthcare spending. US life expectancy decreased from 78.86

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Doctors Insurance Healthcare Healthcare 176

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Healthcare Healthcare Marketing Patients 95