pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. The platform.

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Medical Prescription Doctors Physicians 98

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180

Marketing Pharma Sales Management 180

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Prescription lift. You’re competing with: Doctors and hospitals, who want to make sure patients are healing .

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%.

Prescription 52

Prescription Doctors Specialization Physicians 52

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. from 2021 and reach $4.2 Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2025.

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Prescription Medical Patients Side effects 105

pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. including when to take each prescription drug ? Your co-pay is then deducted from a Health Savings Account.

Medical 105

Medical Pharma Prescription Patients 105

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. For example, 26% of patients reported visiting pharma condition sites monthly in 2021 – up from 19% a year previous, at the outset of the pandemic. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021.

Physicians 72

Physicians Electronics Prescription Doctors 72

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Pharmaceutical Technology

JANUARY 6, 2023

District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. 2021 was a year of continued innovation and change in the Biopharmaceutical industry. Novartis vs Greece. 10,633,344.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients.

Physicians 59

Physicians Electronics Manufacturing Prescription 59

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

PM360

NOVEMBER 13, 2023

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Based on a survey of 400 HCPs that asked which platforms they used to better understand prescription drug coverage information.

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Media Prescription Healthcare Provider Patients 52

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

Marketing 52

Marketing Electronics Doctors Physicians 52

Healthcare Success

OCTOBER 17, 2024

I took early retirement from Mayo Clinic in August of 2021 to found a company called HELPCare, LLC. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. And hospitals notoriously conservative and doctors far more so. Doctor, PA, or nurse practitioner.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Medico Reach

OCTOBER 25, 2022

Billion in 2021. Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. The medical coding market in the U.S. was valued at USD 17.9

Medical 75

Medical Physicians Healthcare Healthcare 75

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Direct-to-Consumer Advertising of Prescription Drugs.” ” Kantar Media, 2020.

Pharma 52

Pharma Food and Drug Administration Pharmaceutical Prescription 52

Pharmaceutical Technology

FEBRUARY 10, 2023

Dentists are responsible for 5-10% of antibiotic prescriptions worldwide , and thus a significant part of the overall global crisis. So often the Friday prescription is given so by the time a patient comes on Monday, they think the pain is under control, and can be given an injection. This reduced prescriptions a lot.

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Prescription Doctors Patients Pharmaceutical 52

pharmaphorum

DECEMBER 22, 2022

There are still many unknowns around getting DTx products on the formulary and how to prescribe them to patients – doctors can’t just write a prescription and send patients off to the local drugstore when prescribing the use of an app. Open Sourcing BERT: State of the Art Pre-Training for Natural Language Processing. November 2, 2018.

FDA 97

FDA Patients Electronics Medical 97

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021. Levy asked.

Food and Drug Administration 104

Food and Drug Administration Prescription Media Patients 104

Veeva

AUGUST 15, 2021

In May 2021, we announced the expansion of Veeva OpenData into Singapore, empowering field teams with faster and more accurate data to deliver innovation and choice in customer reference data for the industry. Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws.

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Sales Healthcare Healthcare Healthcare Provider 52

PM360

JULY 21, 2022

The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Updated April 20, 2021. Melville D.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Healthcare Success

JANUARY 2, 2024

Prioritize medical AI-powered virtual assistance in 2024 to help your business save valuable time, improve patient satisfaction, increase access to care, and boost patient-doctor engagement. listened to podcasts in 2021. Podcasts Emerge as a Larger Player in Healthcare Advertising More than 82 million people in the U.S.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Google Business Profile (GBP) Google renamed Google My Business to Google Business Profile at the tail-end of 2021, but it’s still a big deal. Tap into the full potential of video ads beyond TV. Quality Don’t be shy.

Marketing 52

Marketing Media Healthcare Healthcare 52

World of DTC Marketing

AUGUST 7, 2022

According to a 2021 study , 1.1 First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic.

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Insurance Doctors Government Physicians 263

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. Different patients have unique needs. Anthony Yanni. Olivier Chateau.

Patients 59

Patients Pharma Education Media 59

World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

Pharma 238

Pharma Distribution Prescription Doctors 238

World of DTC Marketing

MARCH 30, 2022

Roughly 1 in 4 adults report difficulty affording their prescription drugs, according to KFF polling. in 2021, or about $4.3 between 2021 and 2030, reaching almost $6.8 According to KHN.org, Congress is under intense pressure to rein in the high prices of medicines in the U.S., National health spending surged 9.7% trillion. .

Pharma 189

Pharma Prescription Insurance Doctors 189

Pharmaceutical Technology

NOVEMBER 1, 2022

Given the national-level focus on developing HER-based solutions, companies are developing AI and machine learning tools to improve the accuracy and efficiency of prescription services for several diseases. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

PM360

DECEMBER 14, 2022

As we settle into our post-pandemic new normal, there will be a natural tendency for everyone, including doctors and patients, to feel tired of their accelerated digital dependency. 2021 Mar; 129(3): 179–181.]. As an industry, we’ve been slow to embrace prescriptive analytics but we need to change to keep up with our customers.

Marketing 91

Marketing Patients Healthcare Healthcare 91

PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. billion in 2021, which was up 67% from the previous year. Furthermore, it is estimated to reach over $2.5

Patients 95

Patients Consulting Physicians Healthcare 95

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. However, the public is aware that they may need prescription drugs to manage chronic health conditions. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

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Doctors Prescription Manufacturing Marketing 59