World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

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Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes.

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Physicians Doctors Education Healthcare 52

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users.

Physicians 97

Physicians Media Marketing Recruitment 97

Every Ancillary

DECEMBER 12, 2020

Multiple surveys have shown that roughly half of physicians no longer do in-person visits with sales reps…and that is before the pandemic! As a medical sales professional looking ahead to 2021, now more than ever it is imperative to evaluate your strategy for the new year. 20 – Pick Hot Programs. 18 – Commit to Training.

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InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3% In 2019, 44.9%

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pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. Those that are able to adapt to the needs of physicians and improve their digital reach will be able to elevate and transform their relationships to another level.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. billion in 2021. It works like this.

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Physicians Electronics Prescription Doctors 72

PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. They are no longer “just” educating and informing doctors but helping to accelerate medical science innovation.

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Medical science Medical Customer Relationship Management Doctors 95

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 2 and over a million actively licensed physicians 3 are available to prescribe them? Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations.

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PM360

SEPTEMBER 15, 2022

In another unique partnership, the American College of Chest Physicians (CHEST) is teaming up with the nonprofit Three Lakes Foundation on an initiative called “Bridging Specialties: Timely Diagnosis for ILD Patients.” A Love Letter from America’s Black Doctors and Nurses” from the Black Coalition Against COVID and Real Chemistry.

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Education Physicians Patients Pharma 105

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

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Evolve Your Success

OCTOBER 25, 2022

The way social media can help is that these doctors and CEOs of hospitals, even you and I, are consumers. It’s the same with physicians and surgeons. All these things have nothing to do with doctors, physicians are showing up and watching that stuff and commenting. They are trying to invite somebody to a surgical lab.

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Evolve Your Success

SEPTEMBER 14, 2022

Their day-to-day schedule will be set based on the doctors that they want to meet with. At our company, we schedule all the meetings for the medical rep based on the doctors that they want to meet with. We put you in front of the doctor.”. But with a new software tool, sales reps are now going to have more than enough time.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

Medico Reach

OCTOBER 25, 2022

Billion in 2021. Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. The medical coding market in the U.S. was valued at USD 17.9

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PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. This work helped physicians and patients more easily access Amgen’s therapies resulting in tens of thousands of new patient starts.

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Physicians Electronics Manufacturing Prescription 59

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. from 2021 and reach $4.2 andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. But it is not a simple answer.

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PM360

APRIL 7, 2023

Med Device Department: Medicare Sets Precedent for Virtual Reality Therapeutic Payments In November 2021, the FDA approved a virtual reality (VR) therapy that provides an immersive experience for relieving chronic lower back pain. Doctor Docs: HCPs Are Still Burnt Out But Remain Hopeful About Pricing Daniel S. One in three (33%) U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

pharmaphorum

OCTOBER 10, 2022

The digital health sphere reached the peak of its investment in 2021, with a total venture funding of $29.1 As a physician entrepreneur and digital health expert, her mission is to bring the best food allergy care to all families, when and wherever they need it. About the author.

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Food Marketing Healthcare Healthcare 111

Evolve Your Success

AUGUST 23, 2022

Doctors weren’t seeing patients in the office. Doctors didn’t want in-person meetings. People aren’t sure if you’re a doctor or what exactly you do. That’s historically high prescribing physicians. When you have a doctor, that’s a big opportunity. They were going to telemedicine.

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Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? It is primary care physicians who are looking into the general population to help determine if there’s disease there. About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Do you have a team? Is it autonomous? That was it.

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Patients Sales Medical sales Doctors 162

Spotio

FEBRUARY 9, 2023

Unfortunately, most doctors are incredibly busy. Adapting to an omnichannel sales process As of August 2021, only 58% of physicians want to meet with medical sales reps face-to-face. If your reps don’t use every channel they can to connect with doctors, they won’t make enough sales. Many actually prefer it.

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Healthcare Success

OCTOBER 17, 2024

I took early retirement from Mayo Clinic in August of 2021 to found a company called HELPCare, LLC. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. Which is a professional limited liability company, because as a non-physician, I can't own a medical practice.

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Healthcare Healthcare Patients Insurance 109

pharmaphorum

DECEMBER 2, 2022

In 2021, 100 Million Mouths (100MMC) was implemented successfully in Alabama, Delaware, Hawaii, Iowa, Missouri, and Tennessee. These roles represent a range of personal demographics, including physician assistants, nurse practitioners, paediatricians, family medicine doctors, med-peds physicians, dental hygienists, and paediatric dentists.

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Physicians Medicine Recruitment Doctors 52

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.

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Marketing Electronics Doctors Physicians 52

Medico Reach

FEBRUARY 17, 2023

Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives. Physicians and patients continue to have a very positive opinion of the organization. Doctor on Demand Headquarters: San Francisco, California Revenue: $75.9

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Pharma Marketing Network

FEBRUARY 4, 2021

The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Making Data Actionable in 2021 and Beyond. When the COVID-19 pandemic put the U.S.

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Media Pharma Marketing Patients 98

Clarify Health

SEPTEMBER 23, 2022

This session referenced a 2021 McKinsey provider customer experience survey , where organizations who used patient-centric models reported satisfied patients that: have 36% fewer perceived unnecessary visits. Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020: [link]. are 28% less likely to switch providers.

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Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Telehealth took major strides since the onset of the COVID-19 pandemic.

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Healthcare Healthcare Marketing Insurance 59

pharmaphorum

DECEMBER 22, 2022

They face new obstacles bringing their therapeutics to market – for example, physicians’ lack of awareness of the DTx and their inability to easily prescribe them. Open Sourcing BERT: State of the Art Pre-Training for Natural Language Processing. November 2, 2018. Preukschat, A., About the Author.

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FDA Patients Electronics Medical 97

Evolve Your Success

OCTOBER 18, 2022

There are two doctor offices in my hometown, which is extremely humbling because every time I walked in after I got abused by the front desk, they realized, “This is Omar Khateeb. The idea of trying to sell and influence hospitals and physicians using social media was a joke, but the data said otherwise. He recruited me there.

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Pharma Marketing Network

NOVEMBER 11, 2020

Due to COVID-19, in-person doctor visits have declined, and telehealth is becoming the more popular alternative. Some of the many reasons people currently prefer telehealth over in-person doctor visits include convenience, flexibility, less wait time, safety, and easier routine follow-ups.

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Medgadget

JULY 19, 2023

It was also the first SCS to be approved to treat PDN in 2021. Claire Smith: Currently, if a patient needs their SCS settings changed, they physically go into their physician’s office to have their device manually adjusted. Medgadget: How are spinal cord stimulators currently adjusted to better meet patient needs?

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