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The days when a pharmarep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. In-house training is the key to sales success and sales reps' ability to adapt to this new model.
Imagine what a pharmarep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. Beginning June 2021, all new innovations for the Veeva CRM desktop experience will only be accessible through the Lightning user interface. Veeva CIO Forum, April 2021. What is Lightning?
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. This report compiled data from 10 studies, published from 2016 to 2021, to show that physicians spend an average of 4.5 Updated April 20, 2021. THE CHALLENGE.
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