World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

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Media Pharma Prescription Healthcare 261

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Patients Doctors Training 154

PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. The new initiative, Care Studio, aims at doctors rather than patients.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Medico Reach

OCTOBER 17, 2022

billion in 2021, with a compounded annual growth rate (CAGR) of 3.1% However, this can lead to several issues, such as: Implantation resistance due to reactionary metabolism Allergic reactions to the nickel component found in stainless steel composites Widespread bone destruction due to immunological responses to cobalt particles.

Medical 98

Medical Food and Drug Administration Healthcare Healthcare 98

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Wegovy, for example, has been approved by the FDA to treat obesity and excess weight – conditions that can lead to type 2 diabetes and prediabetes.

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Physicians Healthcare Healthcare Pharma 212

Medico Reach

SEPTEMBER 12, 2022

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries. billion in 2021.

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Marketing Doctors Training Medical 52

pharmaphorum

JUNE 29, 2022

Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The initial pandemic lockdowns prevented many patients from seeing doctors face-to-face. The scope of the problem. Launches, therefore, were happening.

Doctors 59

Doctors Medicine Marketing Sales 59

Spotio

FEBRUARY 9, 2023

Unfortunately, most doctors are incredibly busy. Adapting to an omnichannel sales process As of August 2021, only 58% of physicians want to meet with medical sales reps face-to-face. If your reps don’t use every channel they can to connect with doctors, they won’t make enough sales. It won’t be easy, though.

Sales 52

Sales Medical Doctors Sales process 52

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes. And nearly 1.35

Doctors 72

Doctors Prescription Specialization Medical 72

European Pharmaceutical Review

NOVEMBER 10, 2022

Medicines Discovery Catapult (MDC) released a report 2 on complex medicines in 2021, proposing narrowing the definition to: ‘medicines requiring the application of novel technologies for their delivery and targeting of drugs, through the modification of an active pharmaceutical ingredient (API) or formulation, or a novel delivery route’.

Medicine 105

Medicine Distribution Engineering Electronics 105

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. between 2017 and 2021, peaking at 453 deals in 2020, according to GlobalData figures.

Government 52

Government Healthcare Healthcare Medicine 52

Pharmaceutical Technology

JUNE 29, 2022

In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide. Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications.

Specialization 118

Specialization Biopharma B2B Sales Manufacturing 118

Medico Reach

FEBRUARY 17, 2023

Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives. MDLive is a leading virtual on-demand healthcare service provider. Doctor on Demand Headquarters: San Francisco, California Revenue: $75.9

Doctors 40

Doctors Healthcare Healthcare Medical 40

pharmaphorum

DECEMBER 2, 2022

In 2021, 100 Million Mouths (100MMC) was implemented successfully in Alabama, Delaware, Hawaii, Iowa, Missouri, and Tennessee. These roles represent a range of personal demographics, including physician assistants, nurse practitioners, paediatricians, family medicine doctors, med-peds physicians, dental hygienists, and paediatric dentists.

Physicians 52

Physicians Medicine Recruitment Doctors 52

Medico Reach

OCTOBER 17, 2022

billion in 2021, with a compounded annual growth rate (CAGR) of 3.1% However, this can lead to several issues, such as: Implantation resistance due to reactionary metabolism Allergic reactions to the nickel component found in stainless steel composites Widespread bone destruction due to immunological responses to cobalt particles.

Medical 52

Medical Food and Drug Administration Healthcare Healthcare 52

Legacy MEDSearch

JULY 19, 2022

This certification represents the first step in making Caption Health’s industry-leading technology platform available outside the US, and highlights the company’s strong clinical and regulatory track record as it uses AI and ultrasound to deliver better cardiac care. million lives each year.

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Recruitment Medical Leads Patients 52

Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

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Marketing Physicians Doctors Competition 52

PM360

MARCH 22, 2024

and is one of the leading causes of kidney failure. When we see a decline in these lifesaving screenings, it raises concerns that women and their providers will miss key indicators that could help discover cancer earlier, which leads to more treatment options.”

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

pharmaphorum

OCTOBER 28, 2022

Cabotegravir, meanwhile, is a more speculative project, as GSK will have to convince doctors to plump for its injectable PrEP option rather than Gilead’s entrenched daily oral therapies Truvada (emtricitabine and tenofovir disoproxil fumarate) and Descovy (emtricitabine and tenofovir alafenamide), which together brought in a little under $1.5

Doctors 52

Doctors Marketing Sales FDA 52

Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. I took early retirement from Mayo Clinic in August of 2021 to found a company called HELPCare, LLC.

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Healthcare Healthcare Patients Insurance 113

pharmaphorum

SEPTEMBER 6, 2022

ACOs are set up to allow doctors, hospitals, and other healthcare providers to provide coordinated, value-based care, particularly in underserved communities, and can claim a share of cost-savings delivered to Medicare. Once the deal closes, Signify CEO Kyle Armbrester will continue to lead the business within the CVS group.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Insurance 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 52

Patients Recruitment Competition Marketing 52

European Pharmaceutical Review

OCTOBER 19, 2023

Can you share an update on the clinical trial for your lead candidate? He attended the College of the Holy Cross studying Mathematics and Physics and went on to receive his doctorate from the University of Arizona in Applied Mathematics under Professor Harrison H. Barrett at the Center for Gamma Ray Imaging.

Food and Drug Administration 105

Food and Drug Administration Manufacturing Side effects Doctors 105

PM360

APRIL 7, 2023

Furthermore, many people underestimate their healthcare costs and do not save enough for annual expenditures, often leading to delays in treatment that can be detrimental to the patient. Doctor Docs: HCPs Are Still Burnt Out But Remain Hopeful About Pricing Daniel S. Fitzgerald, CEO and President, Apollo Intelligence. In the U.S.,

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

pharmaphorum

DECEMBER 1, 2022

In 2021, a CISCRIP Perceptions and Insights Study reported more disruption to daily routines compared to previous years, citing length of visits, travel, and diagnostic tests as top burdens. Lack of access, strict regulations, and demanding schedules have made it extremely difficult for patients to participate in clinical trials.

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Patients Transportation Retail Recruitment 106

PM360

MAY 15, 2023

For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands. This is a synthesis of the growing research applying nudges in healthcare.

Marketing 52

Marketing Electronics Doctors Physicians 52

Impetus Digital

MARCH 14, 2023

There are two elements to the equation that must happen for total health management, and more specifically, pairing tools that enable patients to easily track their medications, symptoms, diet, and exercise with crucial patient support service will lead to true adherence. So how is this achieved? Luke received his B.A.

Patients 103

Patients Management Medical Pharmaceutical manufacturing 103

Medgadget

MAY 3, 2023

AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. In a world of wearables, this can help clinicians spot changes in a patient’s condition earlier than would otherwise be possible, leading to quicker interventions that could potentially save lives.

Healthcare 80

Healthcare Healthcare Leads Medical 80

Pharmaceutical Technology

JULY 28, 2022

Roche’s Susvimo (ranibizumab sustained release formulation) follows a similar theme; patients who are implanted with Susvimo are expected to visit their doctor only twice a year to have the implant refilled so that the medicine can be delivered to their eyes continuously. The therapy received FDA approval in October last year.

Marketing 52

Marketing Food and Drug Administration FDA Doctors 52

Legacy MEDSearch

NOVEMBER 11, 2024

As defined by the European Commission (2021), MedTech products are “devices intended for medical purposes” that include software and hardware used in healthcare. MedTech (medical technology) refers to the wide range of devices, tools, and systems used to diagnose , treat , and manage medical conditions.

Healthcare 52

Healthcare Healthcare Medical Healthcare Provider 52

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. She holds a degree in biochemistry from Oxford University.

Medicine 91

Medicine Healthcare Healthcare Pharma 91

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 40

Patients Recruitment Competition Marketing 40

Medico Reach

JUNE 2, 2022

It also has products from other leading manufacturers. Brasseler USA is one of the leading dental instrumentation companies popular for restorative, orthodontic, endodontic, and oral surgery equipment. It’s one of the leading manufacturers in North America and has catered to the needs of numerous dental clinics and doctors.

Marketing 52

Marketing Manufacturing Distribution Leads 52

European Pharmaceutical Review

DECEMBER 23, 2022

Our ambition is to build a modern, industry-leading manufacturing network, by bringing together talented people and cutting-edge processes, technologies and data to reliably deliver high quality, affordable and sustainable medicines and vaccines to patients. Brendan O’Callaghan leads an international network of manufacturing sites.

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Manufacturing Networking Medicine Electronics 98