Remove 2021 Remove Doctors Remove Healthcare
article thumbnail

Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? Opportunities?

Doctors 309
article thumbnail

10 things DTC marketers should focus on in 2021

World of DTC Marketing

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.

Marketing 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Disruption in healthcare is coming

World of DTC Marketing

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

article thumbnail

American healthcare is too profitable

World of DTC Marketing

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

article thumbnail

Get ready for HUGE healthcare changes

World of DTC Marketing

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019. What does this mean for DTC marketers?

article thumbnail

The right balance in DTC: Tv versus digital ads

World of DTC Marketing

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

Media 261
article thumbnail

Pharma Hones in on its Patient Engagement in 2021

Pharma Marketing Network

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98