article thumbnail

Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The post Telehealth will be worth about $25 billion in 2021 appeared first on World of DTC Marketing.com.

Doctors 309
article thumbnail

10 things DTC marketers should focus on in 2021

World of DTC Marketing

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. The post 10 things DTC marketers should focus on in 2021 appeared first on World of DTC Marketing.com. Become the “go-to” health site for new health information on the condition in which you compete.

Marketing 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 4our: Research suggests that many Americans are shunning hospitals and doctors’ offices , often out of fear of catching the novel coronavirus, rather than seeking care or asking for new Rxs. on <b>TV</b> ads in 2021.

Pharma 217
article thumbnail

Here are the 2021 Top 10 Medical Device Success Podcasts!!

Medical Device Success

The episodes below represent over 7,000 downloads of the over 20,242 cumulative MDS downloads in 2021. Episode 60 The Covid State of Mind of our Doctors – I share statistics from a survey that provides interesting clues as to how the pandemic has and will continue to affect the thinking and behavior of our doctors.

Medical 130
article thumbnail

Pharma Hones in on its Patient Engagement in 2021

Pharma Marketing Network

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98
article thumbnail

The fairytale of DTC TV ads

World of DTC Marketing

viewers surveyed in 2021 believe “they see the same advertisements too many times. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. And that was before the pandemic had us cooped up in our homes watching ad-supported content all day long.

article thumbnail

The right balance in DTC: Tv versus digital ads

World of DTC Marketing

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

Media 261