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Telehealth will be worth about $25 billion in 2021

World of DTC Marketing

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The post Telehealth will be worth about $25 billion in 2021 appeared first on World of DTC Marketing.com.

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10 things DTC marketers should focus on in 2021

World of DTC Marketing

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. The post 10 things DTC marketers should focus on in 2021 appeared first on World of DTC Marketing.com. Become the “go-to” health site for new health information on the condition in which you compete.

Marketing 271
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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 4our: Research suggests that many Americans are shunning hospitals and doctors’ offices , often out of fear of catching the novel coronavirus, rather than seeking care or asking for new Rxs. on <b>TV</b> ads in 2021.

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Our abysmal health care system

World of DTC Marketing

According to a 2021 study , 1.1 First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic.

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Here are the 2021 Top 10 Medical Device Success Podcasts!!

Medical Device Success

The episodes below represent over 7,000 downloads of the over 20,242 cumulative MDS downloads in 2021. Episode 60 The Covid State of Mind of our Doctors – I share statistics from a survey that provides interesting clues as to how the pandemic has and will continue to affect the thinking and behavior of our doctors.

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Episode 60 – The Covid State of Mind of Our Doctors…Our Customers

Medical Device Success

This survey gives a unique look into the minds of these doctors and their practices. And, it has implications for MedTech sales and marketing for the remainder of 2021 and beyond. The post Episode 60 – The Covid State of Mind of Our Doctors…Our Customers appeared first on Medical Device Success - Ideas You Can Put To Work Today!

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The immediate future of DTC

World of DTC Marketing

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296