Every Ancillary

DECEMBER 12, 2020

As a medical sales professional looking ahead to 2021, now more than ever it is imperative to evaluate your strategy for the new year. Here are 21 tips to grow your medical sales business in 2021: 21 – Understand Pain Points. What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021.

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Medical sales Sales Medical Doctors 52

World of DTC Marketing

JUNE 14, 2022

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2021, a net loss of 2.26 Doctors have refrained from telling patients, and insurance companies usually send a letter. years in 2019 to 76.99

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Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

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Insurance Patients Doctors Physicians 225

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. There are currently 3 types of doctors and healthcare professionals: a) Those who prefer only "face-to-face" interactions.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Insurance companies .

Marketing 52

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World of DTC Marketing

MARCH 23, 2022

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. In April 2021, the agency convened the Oncologic Drugs Advisory Committee (ODAC) to review six so-called dangling accelerated approvals. The FDA has also been revisiting cancer therapy approvals made through the program.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

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World of DTC Marketing

JULY 21, 2022

viewers surveyed in 2021 believe “they see the same advertisements too many times. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. And that was before the pandemic had us cooped up in our homes watching ad-supported content all day long.

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Medical Device Success

FEBRUARY 28, 2021

The spring 2021 cohort of this class starts March 31. Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course. The spring 2021 cohort of this class starts March 31. Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course.

Management 100

Management Doctors Medical Education 100

World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

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Media Pharma Prescription Healthcare 261

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations. By 2020, that percentage plummeted to just 8%. Symphony Health Solutions, practitioner insight’s data, 2022.

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World of DTC Marketing

FEBRUARY 24, 2022

viewers surveyed in 2021 believe “they see the same advertisements too many times when watching TV,” according to a new study by Audience Project. 3hree: They believe people see a TV ad for a pharma product and ask their doctor for it. Ninety-two percent of U.S. 1ne: They’re inexperienced.

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Pharma Leads Marketing Doctors 210

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. For example, 26% of patients reported visiting pharma condition sites monthly in 2021 – up from 19% a year previous, at the outset of the pandemic. hours seeing patients.

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Medical Device Success

OCTOBER 25, 2020

We look out at 2021 and into 2022. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. We look out at 2021 and into 2022. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Medical 100

Medical Doctors Marketing Sales 100

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Clarivate

DECEMBER 7, 2021

For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person. By summer 2020, after the initial wave of infections, that figure had climbed to 80%, softening only slightly to 65% by spring 2021. 3 Clarivate, 2018-2021.

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Healthcare Healthcare Transportation Physicians 52

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

JUNE 6, 2021

A bill in Congress, called the “Treat and Reduce Obesity Act of 2021,” aims to include obesity medication as a covered treatment under Medicare. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

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Side effects Insurance Medical Patients 318

Medico Reach

JULY 21, 2022

The international virtual reality and augmented reality market in healthcare are expected to grow at a rate of 27.2% from 2021-2028. AR and VR have helped doctors treat chronic pain and ailments like Alzheimer’s. Smart glasses, 3D sensors, and virtual headsets are the most popular devices for patients and doctors.

Healthcare 52

Healthcare Healthcare Marketing Doctors 52

Medical Device Success

APRIL 7, 2021

But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second half of the year and a strong start to 2021. We also talk about what it is like to manage a small emerging growth technology company that is helping doctors help people see better. Great news! Great news!

Management 100

Management Medical Doctors Training 100

Clarivate

MAY 19, 2022

We only selected authors who published an article in 2021 or 2022 with no publications prior to 2021, as this likely indicates a researcher at the onset of their scientific endeavor. ORCiD 0000-0003-1967-4147 ; Web of Science ResearchID AAD-2257-2021. [1] Figure 1: Top 12 categories with more than 1,000 early career authors.

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Doctors Government Medicine Specialization 98

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. As part of the report, Doximity, the leading digital platform for U.S. This self-serving report is flawed.

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Physicians Patients Doctors Training 154

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. Our doctor consultations only cost $15, less than the average insurance copay. If you don’t have healthcare coverage or a regular doctor, your other option is to go to a pharmacy to get tested and prescribed there.

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Medical Prescription Doctors Physicians 95

pharmaphorum

JULY 6, 2022

spike in deaths in the 12 months to April 2021 to nearly 100,000. SCOTUS verdict protects prescribing doctors. Meanwhile, the Supreme Court of the US has raised the burden of proof that will have to be collected against doctors accused of prescribing opioids inappropriately.

Doctors 59

Doctors Prescription Manufacturing Marketing 59

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019.

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Healthcare Healthcare Insurance Sales pitches 207

Medico Reach

SEPTEMBER 12, 2022

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries. billion in 2021.

Marketing 52

Marketing Doctors Training Medical 52

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. Take up of both antiviral treatments is reported to be highest in the US, with 2.5

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Prescription Healthcare Healthcare Medicine 88

Clarify Health

APRIL 10, 2024

Healthcare professionals experienced the biggest drop in engagement among all employees between 2021 and 2022. One study found that engaged physicians were more than one-fourth more productive than their less-engaged colleagues, which adds up to nearly a half-million dollars in additional patient revenue per doctor per year.

Physicians 52

Physicians Doctors Education Healthcare 52

Pharmaceutical Technology

FEBRUARY 3, 2023

It was initially FDA-approved in December 2021 and is claimed to be the only biologic approved to treat severe asthma with no phenotype or biomarker limitation. Tezspire will be given as a fixed-dose 210mg subcutaneous injection every four weeks, using a single-use, pre-filled auto-injector or through a pre-filled, single-use syringe.

Food and Drug Administration 59

Food and Drug Administration FDA Healthcare Provider Medicine 59

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. The new initiative, Care Studio, aims at doctors rather than patients.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

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PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. They are no longer “just” educating and informing doctors but helping to accelerate medical science innovation. See resource here.

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Medical science Medical Customer Relationship Management Doctors 95

pharmaphorum

JUNE 29, 2022

Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The initial pandemic lockdowns prevented many patients from seeing doctors face-to-face. The scope of the problem. Launches, therefore, were happening.

Doctors 59

Doctors Medicine Marketing Sales 59

Medico Reach

OCTOBER 17, 2022

billion in 2021, with a compounded annual growth rate (CAGR) of 3.1% Quite recently, the Food and Drug Administration (FDA) marked a historical moment when it approved Patient Specific Talus Spacer 3D-printed implants in 2021. The article puts the global market size for the sector at $40.9 from 2022 to 2030.

Medical 98

Medical Food and Drug Administration Healthcare Healthcare 98

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Physician trust in the U.S. consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S.

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