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5 Trends in the Pharmaceutical Industry in 2021

Salesforce

A customer relationship management (CRM) platform built for healthcare and life sciences with AI capabilities can connect to existing systems while engaging with a broad range of customer stakeholders. Deliver personalized engagements and support programs to help patients navigate their health journey.

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PM360 2024 Innovative STARTUPS: Courier Health

PM360

Courier Health Powered by machine learning AI, Avalere Courier Health was founded in 2021 with the goal of revolutionizing the biopharma landscape with its groundbreaking patient-focused customer relationship management (CRM) platform.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. Congressional Budget Office, “R&D in the Pharmaceutical Industry” by David Austin and Tamara Hayford (April 2021). The Right Stuff.

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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

This rose significantly to 332,881 by Q3 2021 as the pandemic continued. In Q4 2021 when some face-to-face interactions returned, the number reduced only to 289,511. MCCPs , part of Veeva’s Customer Relationship Management (CRM) tool, enable users to view call goals for each target account, and record progress toward those goals.

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Sales Readiness Checklist

Quantified

It was expected that by the end of 2021, 58% of the sales force could operate virtually (up from 24% pre-pandemic). A third of CSOs reported they were permanently transitioning some or all field sellers to virtual roles by 2021, and another third said they were considering it. 4) Reporting features.

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Navigating the Future of Medical Device Sales: Insights, Evolution, and Talent Acquisition Strategies

Rep-Lite

Implementing CRM Systems Customer Relationship Management (CRM) systems act as the backbone of sales operations. By centralizing customer information, streamlining communication, and automating routine tasks, CRM systems optimize sales processes and ensure customer satisfaction. Looking to the future, C2Dx Inc.

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How to Improve Sales Performance with Web-Based and AI Tools

Quantified

As sales conversions became a more prevalent use of videos than uploading to YouTube in 2021, video chat has become the new medium for modern sales teams. Amazingly, algorithm-powered sales platforms are not only useful for training purposes. To be precise, 76% now consider video data important for qualifying leads and engaging prospects.

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