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Imagine what a pharmarep will look like in 10 years. That’s why Veeva is making heavy investments into optimizing the Veeva CRM desktop experience for this digital-first approach. Here’s a sneak peek into the future of our desktop experience so that you can easily transition and get the most value out of Veeva CRM.
This rose significantly to 332,881 by Q3 2021 as the pandemic continued. In Q4 2021 when some face-to-face interactions returned, the number reduced only to 289,511. To create the most effective strategy for reps to engage with HCPs, not only the number but also the type of interactions must be considered.
The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face?
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