PBMs and insurers want your prescription money
World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. In 2021 pharma provided a staggering $204 billion in price concessions for brand-name medicines to PBMs. These pricing scams hurt patients as well.
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