2021 Related Topics 
World of DTC Marketing
JANUARY 13, 2022
(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 on <b>TV</b> ads in 2021. billion across prescription meds, iSpot reports. That’s an increase of 4.8% year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. The post Pharma spent $3.9B
World of DTC Marketing
DECEMBER 15, 2020
SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. The post Telehealth will be worth about $25 billion in 2021 appeared first on World of DTC Marketing.com. While 5% may not sound like much, consider that 8.5
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World of DTC Marketing
JANUARY 4, 2021
The post 10 things DTC marketers should focus on in 2021 appeared first on World of DTC Marketing.com. People really want to get back to “normal, ” but what that new normal will be is up for debate. Change tends to be evolutionary, not revolutionary.
Authentic Influence Group
FEBRUARY 9, 2021
Helps you align what this year looks like and gets you started thinking about your goals for 2021. And personally, I find that when there are weeks that there's not enough on that list, it drives me the next week to put more in. It is a great practice to start. It's easy to do. It just takes a piece of paper, a notebook, or your computer.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
MedCity News
FEBRUARY 2, 2023
There were more than 35 million prior authorization requests submitted to MA plans in 2021, and 2 million were denied, according to KFF. Of those denied, just 11% were appealed. However, most of those appeals led to the denial being overturned.
Medical Sales Guru
JANUARY 8, 2021
There is ONE THING that medical sales representatives MUST do to be relevant and SELL MORE in 2021… Medical sales professionals had their world turned upside down in 2020. Don’t miss this important key as you move into 2021 and beyond! Don't miss this important key as you move into 2021 and beyond!
Advertiser: ZoomInfo
In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.
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