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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% ACT ICS Patient Relationship Management. from 2021 and reach $4.2 billion in 2025.

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Can holograms help in the frontline fight against pharmaceutical counterfeiting?

European Pharmaceutical Review

Indeed, a 2020 operation coordinated by Europol across 27 countries led to the seizure of more than 25 million units of counterfeit anticancer drugs and erectile dysfunction medicines among other fake drugs worth nearly €73 million.

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5 Trends in the Pharmaceutical Industry in 2021

Salesforce

In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct patient relationships.

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Switching to omnichannel in pharma: What are the challenges?

Pharma Leaders

That’s why 80% of medtech companies have already switched some of their marketing budgets (in most cases, 20%) to digital channels in 2020. Healthcare professionals take advantage of multiple channels and prefer digital self-service options such as e-procurement portals, mobile apps, and websites.

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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

In Q1 2020, life sciences companies held 7,728 remote meetings across APAC. MCCPs , part of Veeva’s Customer Relationship Management (CRM) tool, enable users to view call goals for each target account, and record progress toward those goals. This rose significantly to 332,881 by Q3 2021 as the pandemic continued.

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How To Write Your Medical Sales Resume With Cathy Lanzalaco

Evolve Your Success

With the interaction that I had with them back then, the relationships were very transactional. I have seen over time the evolution of relationship management and holistic patient care since then. 2020 to 2021.” Back in the ‘80s, things were in these little silos. You can include that as a job. Completely resolved.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

As of September 2020, Google committed to a mobile-first index of all websites , including Healthcare websites. It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank. Google cares about the user experience.