World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% to reach $9.53 billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% this year). How reliable is this estimate?

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2020, among the 52.9 million adults with AMI, 24.3 million (46.2%) received mental health services in the past year.

Patients 252

Patients Prescription Medical Marketing 252

Pharmacy Times

DECEMBER 4, 2023

The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% in 2013 to 19.3% to 49.9%.

Prescription 48

Prescription Physicians 48

World of DTC Marketing

APRIL 12, 2022

This follows a 20-fold increase in private equity spending on healthcare deals — including leveraged buyouts, growth investments, secondary investments, and so on — between 2000 and 2018, according to an INET working paper released in 2020. It also raises healthcare costs for public and private insurers alike.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. For 17 of the 20 top-selling drugs worldwide in 2020, pharmaceutical corporations made more money from U.S.

Pharma 241

Pharma Insurance Sales Government 241

World of DTC Marketing

AUGUST 25, 2020

Despite what the media portrays drug companies understand that new prescription drugs need to be “safe and effective” Ethical companies don’t manipulate or withhold data although there have been cases of lack of data transparency in ongoing clinical trials. For the first time, I am now in fear of FDA drug approvals.

Food and Drug Administration 188

Food and Drug Administration FDA Ethics Prescription 188

World of DTC Marketing

JUNE 22, 2022

bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. If pharmacies try to fill those generic prescriptions, the claims are rejected. Generic drugs versus branded is also a considerable expense. Mylan recently launched a generic version of the Advair inhaler at a 70% discount.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 3, 2021

As of 2020, the health care system in the United States consumes a full fifth of the American economy. The system floods the streets with drugs from fraudulent prescriptions. Fraud accounts for about $300 billion of annual US health care spending. The Future of Health Care is Local, Open, and Independent. Health 3.0.

Insurance 198

Insurance Education Electronics Prescription 198

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Clarify Health

NOVEMBER 19, 2020

From our Table Talk conversations, we found the challenges organizations face in 2020 are the same ones the industry has faced for years. They are making advances to incorporate new types of data into their analyses, including mental health services, how students are performing in school, prescription, and genomic data.

Healthcare 52

Healthcare Healthcare Engineering Patients 52

PM360

APRIL 4, 2025

For prescription drugs, this takes the shape of patient support programs (PSPs): opt-in enabled, manufacturer-provided services in the form of live support, AI support, educational tools, and financial resources, typically offered to eligible prescribed patients at no additional cost. 2020 Digital Health Consumer Survey. REFERENCE: 1.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

Pharma Marketing Network

APRIL 9, 2025

Table of Contents The Shift from Traditional to Digital-First Key Components of a Winning Digital Strategy Compliance Meets Creativity Tools, Channels, and Metrics that Matter The Shift from Traditional to Digital-First The digital revolution in healthcare didnt just begin with the pandemicbut the events of 2020 certainly accelerated it.

Marketing 52

Marketing Pharma Education Healthcare 52

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% This solution addresses the most common and costly reasons behind prescription abandonment.

Prescription 105

Prescription Medical Patients Side effects 105

pharmaphorum

AUGUST 11, 2022

GSK, its consumer health spin-off Haleon and Sanofi could be on the hook for billions of dollars in potential damages over Zantac, a gastrointestinal drug pulled from the market in 2020 after it was linked to cases of cancer.

Sales 106

Sales Prescription FDA Marketing 106

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. Enhance Patient Services Programs.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

Marketing 180

Marketing Pharma Sales Management 180

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

Prescription 52

Prescription Doctors Specialization Physicians 52

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories. Ipsen is offering $1.45

Biopharma 111

Biopharma Sales Prescription FDA 111

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. The MA pathway is applicable for herbal medicines designed to treat more serious health conditions and require a medical prescription or the supervision of a medical practitioner. 2012/1916).

Marketing 103

Marketing Food and Drug Administration Medicine Prescription 103

World of DTC Marketing

JANUARY 21, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

Pharma 180

Pharma Sales tools Medical Media 180

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Clarivate

FEBRUARY 28, 2023

Our analysis included prescription trends for antibiotics, steroids, vitamins and ophthalmic-intraocular pressure reducing agents (prostaglandin analogs and alpha-adrenergic agonists) from 2018 to 2021. 4; 4/20/2020; DOI:10.7759/cureus.7745 ” Molecular Vision; 12/28/2020; p789 [5] Sahel J et al. ” Cureus; V.12;

Patients 98

Patients Prescription Pharmacology Healthcare 98

pharmaphorum

JANUARY 24, 2023

That includes Amazon Pharmacy, its online and mobile prescription medication ordering and fulfilment service which made its debut in November 2020 and offers free, two-day home delivery of prescriptions to Prime subscribers.

Prescription 59

Prescription Insurance Retail Medical 59

PM360

JULY 13, 2023

2020 to Oct. 2021 revealed that roughly one in four prescriptions were never filled. through diagnosis, medication selection, prescription, and chronic disease management. “Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. Surgeon General, said in 1985. Novartis’ analysis of claims data from Nov.

Patients 98

Patients Side effects Insurance Medical 98

Pharmaceutical Technology

JULY 15, 2022

In April 2020, Lilly launched the program, which covered Humalog and most other insulins, and allowed anyone regardless of insurance status to fill their prescription for $35. Civica’s goal is to bring down the cost of insulin and focus on the market impact versus the market share, Coukell says.

Manufacturing 131

Manufacturing Insurance Pharmaceutical Marketing 131

pharmaphorum

OCTOBER 24, 2022

At the time, Myovant said Myfembree was the market leader in the oral GnRH category with a 51% share in new prescriptions for uterine fibroids that was keeping it ahead of main rival AbbVie/Neurocrine Biosciences’ Orilissa/Oriahnn (elagolix). Since then is has also been approved to treat pain associated with endometriosis.

Biopharma 75

Biopharma Marketing Pharma Prescription 75

Prognos Health

FEBRUARY 4, 2022

According to the US Bureau of Labor Statistics, the Consumer Price Index increased 107% between December 1989 and December 2020, but the increase in healthcare costs was much more significant. The current inflation rate of 6.2% AI-driven underwriting risk prediction helps underwriters navigate change.

Insurance 52

Insurance Prescription Healthcare Healthcare 52

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” American Medical Association, 2020. ” Kantar Media, 2020. “Direct-to-Consumer Advertising of Prescription Drugs.” billion in the US alone. ” U.S. Food and Drug Administration, 2021.

Pharma 52

Pharma Food and Drug Administration Pharmaceutical Prescription 52

PM360

AUGUST 9, 2022

Most recently, he took over the then-called Impel NeuroPharma in May 2020—at the height of the pandemic—and since then has led the company through its first product approval, undergone an initial public offering (IPO), rebranded to Impel Pharmaceuticals, and attracted big interest from Big Pharma in its novel drug delivery technology.

Pharmaceutical 72

Pharmaceutical Physicians Pharma Competition 72

Clarivate

DECEMBER 14, 2021

Patients are most active searching for online health information when preparing for a doctor visit, when 19% do so; after a doctor’s appointment (20%); and after receiving a prescription but before getting it filled (19%).More 2021 study had researched prescription drug topics online in the past year.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

European Pharmaceutical Review

AUGUST 22, 2022

25 June 2020. EMA/369136/2020. Presented to: Prescription/Non-Prescription Stakeholder Forum November 19, 2020. Presented to: Prescription/Non-Prescription Stakeholder Forum November 19, 2020. Nitrosamine impurities in human medicinal products. Food and Drug Administration. 18 November 2021.

Food and Drug Administration 59

Food and Drug Administration Prescription Food Medicine 59

pharmaphorum

NOVEMBER 2, 2022

The struggle to manage pain for individuals has been one that goes back a long way in history, with one of the earliest recorded medical prescriptions being for opium. Jogo Health’s solution is already commercially available, after Jogo-Gx received US Food and Drug Administration (FDA) 510k exemption to enter the market in March 2020.

Food and Drug Administration 135

Food and Drug Administration Food Patients FDA 135

Clarify Health

MARCH 20, 2023

Real-time prescription benefit (RTPB) tools are new electronic clinical decision support tools that retrieve patient- and medication-specific out-of-pocket cost information and display it to clinicians at the point of prescribing.

Medical 52

Medical Prescription Leads Patients 52

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 355(q), [link] govinfo.gov/content/pkg/USCODE-2020-title21/pdf/USCODE-2020-title21-chap9- subchapV-partA-sec355.pdf; pdf; 21 C.F.R. 562, 117th Cong. § 2(1)(B)(i) (2021), [link] senate-bill/562/text.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

Clarify Health

MAY 11, 2022

The study titled “Baseline Characteristics and Secondary Medication Adherence Patterns Among Patients Receiving Tafamidis Prescriptions: A Retrospective Analysis Using a National Specialty Pharmacy Dispensing Database” was published in Patient Preference and Adherence journal in April 2022.

Medical 52

Medical Patients Prescription FDA 52