World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. percent in 2020, reaching $4.1 Prescription drugs only accounted for $.11 By one estimate, the U.S. spent $190 billion on obesity-related health care expenses in 2005-double previous forecast. (1) health care spending grew 9.7

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 20, 2021

The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Prescription drugs costs are just a small part of healthcare costs (11%). The answer may be in offering a value-based healthcare model.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

MARCH 17, 2021

By the look of 2020’s results, he’s on the right track—and his compensation shows it. For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6 million, the company disclosed in a proxy filing” No biosimilar will take on Humira’s $16 billion in 2020 U.S.

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% to reach $9.53 billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% this year). How reliable is this estimate?

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In 2020, among the 52.9 million adults with AMI, 24.3 million (46.2%) received mental health services in the past year.

Patients 252

Patients Prescription Medical Marketing 252

Pharmacy Times

DECEMBER 4, 2023

The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% in 2013 to 19.3% to 49.9%.

Prescription 48

Prescription Physicians 48

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Fast forward to pandemic-plagued 2020, the telehealth market is poised to grow to $250 billion with 46% of consumers now using telehealth, according to McKinsey & Company.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. For 17 of the 20 top-selling drugs worldwide in 2020, pharmaceutical corporations made more money from U.S.

Pharma 241

Pharma Insurance Sales Government 241

World of DTC Marketing

JUNE 22, 2022

bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. If pharmacies try to fill those generic prescriptions, the claims are rejected. Generic drugs versus branded is also a considerable expense. Mylan recently launched a generic version of the Advair inhaler at a 70% discount.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 3, 2021

As of 2020, the health care system in the United States consumes a full fifth of the American economy. The system floods the streets with drugs from fraudulent prescriptions. Fraud accounts for about $300 billion of annual US health care spending. The Future of Health Care is Local, Open, and Independent. Health 3.0.

Insurance 198

Insurance Education Electronics Prescription 198

World of DTC Marketing

APRIL 7, 2021

million compensation package in 2020, a slight increase from his $19.6 Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home. QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. This has to end.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. COVID-19 has not impacted the number of launches in the oncology space, as 2020 and 2021 have seen similar rates of drug launches as in 2019.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Clarivate

OCTOBER 28, 2021

Ultimately, their goal is to make sure they are uncovering any similar names that might lead to prescription errors, because otherwise, somebody could get the wrong medicine. “It pharmaceuticals require some special considerations.?Ultimately, Coming together for a shared cause.

Prescription 98

Prescription Safety Leads Marketing 98

Clarify Health

NOVEMBER 19, 2020

From our Table Talk conversations, we found the challenges organizations face in 2020 are the same ones the industry has faced for years. They are making advances to incorporate new types of data into their analyses, including mental health services, how students are performing in school, prescription, and genomic data.

Healthcare 52

Healthcare Healthcare Engineering Patients 52

World of DTC Marketing

MAY 19, 2021

Consider this: AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Pharma 181

Pharma Prescription Patients Pharmaceutical 181

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% This solution addresses the most common and costly reasons behind prescription abandonment.

Prescription 105

Prescription Medical Patients Side effects 105

pharmaphorum

AUGUST 11, 2022

GSK, its consumer health spin-off Haleon and Sanofi could be on the hook for billions of dollars in potential damages over Zantac, a gastrointestinal drug pulled from the market in 2020 after it was linked to cases of cancer.

Sales 106

Sales Prescription FDA Marketing 106

World of DTC Marketing

FEBRUARY 4, 2021

prescriptions of finasteride, as the drug is known, for hair loss increased to over 2.4 million in 2020, more than double the number in 2015, according to health data company IQVIA. Newly unsealed court documents show that Merck and U.S. Annual U.S.

Pharma 180

Pharma Food and Drug Administration Side effects Safety 180

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. They process prescriptions and vaccines, and, in some states, they sometimes administer vaccines.

Retail 98

Retail Healthcare Healthcare Consulting 98

Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. Enhance Patient Services Programs.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

Marketing 180

Marketing Pharma Sales Management 180

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.

Prescription 52

Prescription Doctors Specialization Physicians 52

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories. Ipsen is offering $1.45

Biopharma 111

Biopharma Sales Prescription FDA 111

World of DTC Marketing

JANUARY 21, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.

Pharma 180

Pharma Sales tools Medical Media 180

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

Clarivate

FEBRUARY 28, 2023

Our analysis included prescription trends for antibiotics, steroids, vitamins and ophthalmic-intraocular pressure reducing agents (prostaglandin analogs and alpha-adrenergic agonists) from 2018 to 2021. 4; 4/20/2020; DOI:10.7759/cureus.7745 ” Molecular Vision; 12/28/2020; p789 [5] Sahel J et al. ” Cureus; V.12;

Patients 98

Patients Prescription Pharmacology Healthcare 98

pharmaphorum

JANUARY 24, 2023

That includes Amazon Pharmacy, its online and mobile prescription medication ordering and fulfilment service which made its debut in November 2020 and offers free, two-day home delivery of prescriptions to Prime subscribers.

Prescription 59

Prescription Insurance Retail Medical 59

PM360

JULY 13, 2023

2020 to Oct. 2021 revealed that roughly one in four prescriptions were never filled. through diagnosis, medication selection, prescription, and chronic disease management. “Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. Surgeon General, said in 1985. Novartis’ analysis of claims data from Nov.

Patients 98

Patients Side effects Insurance Medical 98

Pharmaceutical Technology

DECEMBER 22, 2022

Theft, fraudulent prescriptions and unsanctioned distribution by patients and medical practitioners are the most common ways in which legal fentanyl products are illegally secured. According to the National Institute of Drug Abuse, the total number of drug-involved overdose deaths in the US increased from 52,404 in 2015 to 91,799 in 2020.

Safety 106

Safety Manufacturing Distribution Prescription 106

Healthcare Success

MARCH 17, 2025

I've been with HealthTrackRx since 2020. Or simply write you a prescription for a powerful broad-section antibiotic logic being, let's just kill everything that may be potentially causing this patient's symptoms. So many times, the prescription is not needed, and even when one is now written, it's just not going to work.

Physicians 65

Physicians Healthcare Healthcare Doctors 65

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

pharmaphorum

OCTOBER 24, 2022

At the time, Myovant said Myfembree was the market leader in the oral GnRH category with a 51% share in new prescriptions for uterine fibroids that was keeping it ahead of main rival AbbVie/Neurocrine Biosciences’ Orilissa/Oriahnn (elagolix). Since then is has also been approved to treat pain associated with endometriosis.

Biopharma 75

Biopharma Marketing Pharma Prescription 75

pharmaphorum

JANUARY 24, 2023

Survival of the fittest: Biotech reset “Horrible” and “carnage” were how some described the early 2022 environment for biotech financing, as funding fell significantly below the highs of 2020 and 2021, and IPOs all but dried up. A longer historic view of biotech funding, however, reverses the picture: 2020 and 2021 were not normal years.

Medicine 98

Medicine Healthcare Healthcare Manufacturing 98

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. “’Life or death’: Experiences of insulin insecurity among adults with type 1 diabetes in the United States,” SSM Population Health , June 27, 2020. Samantha Wilner, et al.

Doctors 72

Doctors Prescription Medical Specialization 72

Healthcare Success

MAY 9, 2022

consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. The Resurgence of QR Codes in Health & Pharma. QR codes surged into popularity among U.S.

Leads 109

Leads Patients Healthcare Provider Healthcare 109