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Is DTC effective?

World of DTC Marketing

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC?

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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

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Value-based healthcare can help reduce costs

World of DTC Marketing

The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

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DTC Marketers job just got harder

World of DTC Marketing

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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Medicare Part D Claims Have Increased, But 340B Prescriptions Increased Faster

Pharmacy Times

The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% in 2013 to 19.3% to 49.9%.

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The Future of Health Care

World of DTC Marketing

As of 2020, the health care system in the United States consumes a full fifth of the American economy. The system floods the streets with drugs from fraudulent prescriptions. Fraud accounts for about $300 billion of annual US health care spending. The Future of Health Care is Local, Open, and Independent. Health 3.0.

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How HealthTrackRx Revolutionized PCR Testing by Delivering Next-Morning Results at Scale

Healthcare Success

By using molecular diagnostics and partnering with organizations like UPS Healthcare, we're not just delivering faster, more accurate results; were also ensuring that physicians get critical diagnostic information the very next day. I've been with HealthTrackRx since 2020. Physicians had really kind of limited tools in the office.