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2020 Physicians Prescription 
World of DTC Marketing
DECEMBER 23, 2020
Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC?
249 
World of DTC Marketing
JANUARY 12, 2022
billion in 2020, according to Influencer Marketing Hub , which estimated the market would grow to $13.8 At the same time, overall digital ad spend in the pharma space skyrocketed 242% year over year from January to February in 2020 and 2021, MediaRadar reported. billion in 2021.
192 
World of DTC Marketing
DECEMBER 20, 2021
The nation’s largest health insurer, UnitedHealth Group, reported $4.9bn in profits in the first quarter of 2021 compared to $3.4bn in the same period in 2020 – a 44% increase. Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.
209 
World of DTC Marketing
DECEMBER 2, 2020
Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”
155 
Pharmacy Times
DECEMBER 4, 2023
The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% in 2013 to 19.3% to 49.9%.
48 
World of DTC Marketing
JUNE 3, 2021
As of 2020, the health care system in the United States consumes a full fifth of the American economy. The system floods the streets with drugs from fraudulent prescriptions. Fraud accounts for about $300 billion of annual US health care spending. The Future of Health Care is Local, Open, and Independent. Health 3.0.
198 
LEVO Health
NOVEMBER 1, 2022
One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews. Long before an in-office or telehealth visit, patients turn to digital mediums to research medical conditions, compare treatment options, and find physicians.
52 
World of DTC Marketing
JANUARY 14, 2021
Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report.
180 
PM360
JULY 26, 2022
Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.
105 
Pharma Marketing Network
MARCH 3, 2021
With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.
88 
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.
52 
PM360
AUGUST 9, 2022
According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension.
105 
PM360
AUGUST 9, 2022
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. By 2020, that percentage plummeted to just 8%. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. References: 1.
52 
PM360
JULY 26, 2023
KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. And since telehealth was still new to most, being able to connect with pharmacy staff when they couldn’t access their physician office was important. “My
98 
Clarivate
DECEMBER 14, 2021
2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.
52 
Clarify Health
DECEMBER 22, 2020
On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.
40 
PM360
AUGUST 9, 2022
Most recently, he took over the then-called Impel NeuroPharma in May 2020—at the height of the pandemic—and since then has led the company through its first product approval, undergone an initial public offering (IPO), rebranded to Impel Pharmaceuticals, and attracted big interest from Big Pharma in its novel drug delivery technology.
Healthcare Success
MAY 9, 2022
The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. Physicians bios. Patient verification. Elderly care.
113 
pharmaphorum
JUNE 29, 2022
The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.
59 
Pharma Marketing Network
MARCH 3, 2021
With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.
52 
pharmaphorum
JULY 6, 2022
He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.
59 
PM360
SEPTEMBER 15, 2022
Another survey, examining the health behaviors of 1,337 adults between March and mid-July 2020 found that, among those who reported needing care during the initial months of the pandemic, more than half—52%—skipped care. The Way We Were? Not So Much. 6 Many months later, in January 2021, major U.S. patients and big data sources. conditions.
59 
PM360
OCTOBER 9, 2023
a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,
52 
Clarify Health
DECEMBER 21, 2021
The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022. Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists.
52 
Clarify Health
JANUARY 26, 2022
As life sciences companies and clinical research organizations (CROs) navigate the FDA’s 2020 guidance to enhance diversity in clinical trials, this solution enables them to proactively reduce health disparities without unnecessary trial delays, budget overruns, or protocol amendments.
52 
pharmaphorum
DECEMBER 15, 2022
Wise is also working on different versions of the software that will be developed as prescription DTx, with the objective of securing FDA approvals. “With this partnership, we aim to help patients combat mental health issues and make the process seamless for clinicians,” he added.
52 
Pharmaceutical Representative Training
DECEMBER 28, 2021
Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.
52 
European Pharmaceutical Review
NOVEMBER 8, 2022
In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 355(q), [link] govinfo.gov/content/pkg/USCODE-2020-title21/pdf/USCODE-2020-title21-chap9- subchapV-partA-sec355.pdf; pdf; 21 C.F.R. 562, 117th Cong. § 2(1)(B)(i) (2021), [link] senate-bill/562/text.
PM360
DECEMBER 14, 2022
The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. As an industry, we’ve been slow to embrace prescriptive analytics but we need to change to keep up with our customers. Ken Winell.
91 
PM360
JUNE 24, 2024
According to the National Institute of Health (NIH) in their “The Future of Nursing 2020-2030: “Charting A Path to Achieve Health Equity” publication, nurses occupy a special role in health care delivery given their interactions with individuals and families to provide a coordination of person-centered care. REFERENCES 1.
52 
Clarify Health
JANUARY 19, 2021
In this blog, we’ll share an initial analysis of commercial claims data for the period of March – May 2020. For the period of March – May 2020, telehealth commercial claims made up approximately 8% of all commercial claims nationally (non-prescription), which was a marked increase from the 0.02% rate observed for the same period in 2019.
52 
PM360
APRIL 7, 2023
This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. pharma sales in 2020) and the size of 340B discounts (25-50%), companies may see significantly reduced revenues for important products. The 340B battle will rage on.
Pharmaceutical Representative Training
JUNE 22, 2024
In an effort to reduce the hazards connected with their use, regulations seek to regulate the prescription and distribution of these drugs. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. Department of Justice, 2020).
52 
PM360
SEPTEMBER 21, 2023
As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.
52 
PM360
JUNE 29, 2022
Prescription refills can now be placed with a simple click on a patient portal. In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider?
97 
Healthcare Success
MAY 9, 2022
The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Prescription refills. Physicians bios. Patient verification. Elderly care.
52 
Nixon Gwilt Law
JANUARY 16, 2024
The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.
52 
Nixon Gwilt Law
JANUARY 16, 2024
The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.
52 
PM360
SEPTEMBER 7, 2023
In 2020, 41.8 As of 2020, 62% 7 of family caregivers were employed while caring for someone over 50. Yet, physicians find that establishing communication with caregivers can be challenging. Medical portals streamline the process for patients/caregivers to request appointments, prescription refills, or referrals.
52 
Salesforce
MARCH 2, 2022
A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. This is already happening in Denmark, where all citizens have a one-stop web portal to access prescriptions, care providers, telehealth appointments, lab results, and more.
98 
Evolve Your Success
MAY 16, 2023
It’s organizations like Medasic that are a group of physicians and nurses that have their hearts in the right place that are trying to help patients get off of these drugs and have a better life. The company started in 2020 right before COVID. Years ago, doctors were writing prescriptions and lots of them were helping.
World of DTC Marketing
JANUARY 25, 2022
Truepill, a six-year-old American company valued at $1.6bn, now fulfills 20,000 prescriptions a day and runs last-mile logistics for a range of consumer-facing health brands. Telehealth offers benefits for skipping routine visits, but physicians need to buy in that it won’t compromise outcomes. That’s not going to happen.
207 
PM360
NOVEMBER 21, 2022
At the beginning of the pandemic, the CDC advocated for telehealth virtual care—and its use exploded with a 154% increase during the last week of March 2020 compared to the same period in 2019. As a result, specialized physicians can devote more time to more urgent cases. October 30, 2020. Am Fam Physician. Harris, MD.
52 
World of DTC Marketing
AUGUST 1, 2022
Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. Some insurance companies won’t cover some GLP-1 agonists.
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